Development of the Tourist Market of Pčinja District – Strategic Approach
Development of the Tourist Market of Pčinja District – Strategic Approach

Author(s): Radomir Stojković, Dragana Nikolić Ristić
Subject(s): Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourist market; Tourist offer; Pčinja district; SWOT analysis; PEST analysis
Summary/Abstract: In the paper, the authors deal with the issue of tourism development in the Pčinja district. The Pčinja district is located in the southeastern part of Serbia. Tourism came into the sphere of interest of the holder of the macroeconomic authority of this district as an alternative to industrial development. Namely, until ten years ago, the economic development of this district was based on industry, which was significantly devastated during the transition period. Since the industrial policy did not produce significant results, the need for alternative strategies for the growth and development of the Pčinja district was imposed. Using the SWOT method as an element of the situational analysis, the authors define the potential that the Pčinja district has in the tourism context. The authors complete the conceptualization of the tourist potential of the Pčinja district with a PEST analysis, as a type of external analysis, which sets strategic directions for the development and market research of this district in the tourist context.

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