Valorisation of Jerma Special Nature Reserve for the Purpose of Achieving Sustainable Spatial Development and Ecotourism
Valorisation of Jerma Special Nature Reserve for the Purpose of Achieving Sustainable Spatial Development and Ecotourism

Author(s): Milica Dobričić, Milena Cvetković
Subject(s): Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Sustainable Spatial Development; Spatial Planning; Ecotourism; Multi-Criteria Decision-Making; Jerma Special Nature Reserve
Summary/Abstract: In this chapter, the value of the Jerma Special Nature Reserve in the Republic of Serbia, a natural asset of national and international importance, was valorised using multi-criteria decision-making. This research was conducted to determine the most favourable strategy for the sustainable spatial development of Jerma Special Nature Reserve, with a special focus on possibilities for developing ecotourism, a type of tourism that is particularly suitable for development in protected areas of nature. Using multi-criteria decision-making, i.e. a combination of SWOT analysis and an Analytic Hierarchy Process (AHP), a SWOT analysis was performed in the first step during which weight coefficients of individual elements within the SWOT group were determined, after which the same was applied to group weights. Subsequently, strategies for the development of the Jerma Special Nature Reserve area were formulated and designated with an efficiency coefficient and ranking. This chapter aims to contribute to the better understanding and promotion of applying multi-criteria decision-making when determining the most favourable strategy for the spatial development of a protected natural asset and developing ecotourism within its territory.

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