Wellness as a Key Factor for the Sustainable Development of Tourism in Serbia
Wellness as a Key Factor for the Sustainable Development of Tourism in Serbia

Author(s): Ljiljana Kontić, Miloš Todosijević, Jovan Kontić
Subject(s): Health and medicine and law, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Wellness tourism; Sustainable development; Strategy; Serbia
Summary/Abstract: This study focused on the main potentials and challenges in domain of the wellness tourism in Serbia. Over the last decade, the wellness in¬dustry has transformed into a multi-billion business that focused on the interest of managers and the academic community. A review of past studies conducted worldwide has been presented, too. Serbia is a case in point. Due to the various natural resources, the Republic of Serbia has a strong foundation for faster development of sustainable wellness tourism. The results of the analysis showed the key components of the wellness tourism offer system in Serbia along with the proposals for new wellness experiences. The main recommendations for managers and policy-makers are presented, too.

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