Дигиталните разкази в предизборните кампании
Digital Storytelling in Election Campaign

Author(s): Maryana Mihaylova
Subject(s): Social Sciences, Economy, Media studies, Business Economy / Management, Communication studies, Sociology, Theory of Communication, Social development, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital storytelling; parliament election; election campaign; social media
Summary/Abstract: This report examines the concept of „digital narrative“, with a focus on clarifying the nature and application of digital narrative in election campaigns, with the aim of collecting and systematizing my currently available scientific information in the indicated direction. The concept of 125 „digital narrative“ is central to my dissertation research and the information referenced here will be used in it. In clarifying the essence of the digital narrative, the following methodological framework was used: who is the subject of the digital narrative, i.e. who is the digital storyteller, what is the digital story in terms of classical communication models, what are the possible applications of the digital story. This methodological framework predetermines the structure of the present exposition. The application of digital storytelling in campaign communications is explored in a one-day special.

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