GREENWASHING, CONSUMERS BEHAVIOR AND THE IMPACT ON COMPETITION POLICY
GREENWASHING, CONSUMERS BEHAVIOR AND THE IMPACT ON COMPETITION POLICY

Author(s): Lucia IRINESCU
Subject(s): Social Sciences, Law, Constitution, Jurisprudence, Green Transformation
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: consumer; competition law; greenwashing; environmental
Summary/Abstract: Climate change is increasingly affecting people's lives in all sectors. Experts areincreasingly saying that we are heading for a global crisis. Greenwashing is the processof conveying a false impression or misleading information about how a company’sproducts are environmentally sound. Greenwashing involves making an unsubstantiatedclaim to deceive consumers into believing that a company’s products are environmentallyfriendly or have a greater positive environmental impact than they actually do. In orderfor consumers to be empowered to take better-informed decisions and thus stimulate thedemand for, and the supply of, more sustainable goods, they should not be misled about aproduct’s environmental or social characteristics or circularity aspects, such asdurability, reparability or recyclability, through the overall presentation of a product.Comparing products based on their environmental or social characteristics or circularityaspects, such as durability, reparability or recyclability, is an increasingly commonmarketing technique that could mislead consumers, who are not always able to assess thereliability of that information.

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