STRATEGIC PERFORMANCE MANAGEMENT: BRIDGING TRADITIONAL AND CREATIVE ACCOUNTING METHODS
STRATEGIC PERFORMANCE MANAGEMENT: BRIDGING TRADITIONAL AND CREATIVE ACCOUNTING METHODS

Author(s): Eugenia Bogos (Calancea)
Subject(s): Social Sciences, Economy, Accounting - Business Administration
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: accounting; performance management; financial performance; creative accounting
Summary/Abstract: This article explores the concept of Strategic Performance Management to bridge the gap between conventional accounting practices and the demands of modern business environments. By integrating traditional financial metrics with creative accounting methods, organizations can gain a more holistic understanding of their performance and drive strategic decision-making. Strategic Performance Management is enabling organizations to move beyond the limitations of conventional accounting practices. By incorporating creative accounting techniques, such as non-financial metrics and forward- looking indicators, companies can develop a more holistic view of their performance and align their strategies with the demands of today's competitive markets.The article presents a compelling case for the adoption of Strategic Performance Management to bridge the gap between traditional and creative accounting methods.By embracing this integrated approach, organizations can unlock new opportunities for growth, innovation, and long-term success in the continuously changing business landscape.

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