Кризисен мениджмънт в събитийния туризъм
Crisis management in event tourism
Author(s): Lyubomir Krastev
Subject(s): Economy, Tourism
Published by: Международно висше бизнес училище
Keywords: tourism; events; crisis; management
Summary/Abstract: Despite the difficulties arising from the global crises, tourism has proven to have the ability to recover quickly. Special events, as part of the tourism sector, are often a catalyst for the development of tourism in host destinations and the stimulation of innovation. In order to cope with adverse situations, event tourism requires a specific and well-organized crisis management. The ability to respond quickly and effectively, maintain communication and collaborate with stakeholders are key to overcoming the various challenges event planners face.
Book: Икономически растеж, бизнес перспективи, пазарно позициониране в условията на криза
- Page Range: 512-520
- Page Count: 9
- Publication Year: 2024
- Language: Bulgarian
- Content File-PDF