Икономически растеж, бизнес перспективи, пазарно позициониране в условията на криза

Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions

Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions
(Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions)

Author(s):Daniela Ventsislavova Georgieva
Language:English
Subject(s):Economy, National Economy, Energy and Environmental Studies, Socio-Economic Research
Page Range:15-27
No. of Pages:13
Keywords:global value chains; regional development; Delphi method; risk and opportunities
Summary/Abstract:Under the influence of globalisation and technological innovation, the focus of economic development at a national and regional level is on increasing competitiveness. According to studies by the Organisation for Economic Co-operation and Development (OECD), global value chains (GVCs) create significant economic opportunities for companies and for the regions in which they operate. The paper presents the results of a Delphi survey on the views of experts on the opportunities, risks, and challenges of enterprise participation in GVCs for regional development. The presented results are based on analyses from Project „Development and implementation of a model for assessing the innovation potential of global value chains as a basis for increasing regional competitiveness” financed by the National Science Fund, contract No КП-06-Н55/8 from 16.11.2021.

Black Sea – borderline or a launching hub for innovation and circularity

Black Sea – borderline or a launching hub for innovation and circularity
(Black Sea – borderline or a launching hub for innovation and circularity)

Author(s):Milen Baltov
Language:English
Subject(s):Economy, Geography, Regional studies, Regional Geography, Environmental Geography, Tourism, Transport / Logistics
Page Range:28-33
No. of Pages:6
Keywords:circular economy; blue economy; blue growth; SMEs; innovation; funding
Summary/Abstract:2018 was a year when the Black Sea stood in the focus and was the favourite basin of the European Union policies towards the maritime issues and the emerging blue growth dimensions. 2019 turn to be the year of the so called “mission economy”, when the research and innovation policies of the EU took the track towards five mission areas – one of them on healthy oceans, seas, inland and coastal. Unfortunately at the end of 2021, when appeared the final version of this mission the Black Se was not namely written in its four limelight (pillars) – considering the majour basins around Europe. 2022 further escalated with the war that Russian Federation started against neighboring Ukraine. In this paper will be outlined both the logic of the mission “Restore our Oceans and Waters 2030”, and the business and innovation challenges when applying to the Black Sea basin and its coastal territories.

Изследване връзката между инфлационните очаквания, ипотечното кредитиране и паричната политика на централната банка в условията на валутен борд

Изследване връзката между инфлационните очаквания, ипотечното кредитиране и паричната политика на централната банка в условията на валутен борд
(Central bank tools for impacting the dynamics of mortgage lending in the conditions of a currency board and inflation environment)

Author(s):Elena Stavrova
Language:Bulgarian
Subject(s):Economy, Financial Markets, Public Finances, Accounting - Business Administration
Page Range:34-48
No. of Pages:15
Keywords:currency board; inflation expectations; central bank instruments; mortgage lending
Summary/Abstract:It is the goal of every central bank and government to keep prices stable. To this end, the object of its money supply management policy is to keep inflation—the rate at which the prices of goods and services change over time—always low, sustainable and predictable. The BNB's target is an inflation target of 2% in the medium term as a criterion from Maastricht and the upcoming adoption of the euro as the national currency. Additional limitations are the conditions of the currency board as a system that determines the possibilities of the central bank for interventions. Inflation as a process creates a sense of increased risk of loss of value, which leads citizens and economic agents to seek long-term sustainable investments. As a result, the demand for mortgage loans has increased. The level of inflation today can affect people's expectations of price developments in the future. If consumers and business owners form their policies with very low or very high inflation, they have an expectation that it will stay that way. These expectations are important. Citizens use them when making decisions about spending, borrowing and investing. Firms also take these expectations into account when pricing their goods and services. When these expectations move away from the central bank's inflation target, it becomes very difficult for it to direct real price dynamics in the economy back to this target. The central bank can contribute to avoiding the creation of such expectations by having a clear target and keeping inflation close to it, using, albeit limited, its influence in such conditions. To study the development of these important macroeconomic variables, the methods of econometric analysis based on time series were used for the dynamics of inflation expectations of citizens, inflation, the instruments used by the central bank for influence and the dynamics of mortgage loans granted to citizens.

Renewable energy solutions for financing of renovation of condominium housing

Renewable energy solutions for financing of renovation of condominium housing
(Renewable energy solutions for financing of renovation of condominium housing)

Author(s):Georgi Georgiev
Language:English
Subject(s):Economy, Energy and Environmental Studies, Green Transformation
Page Range:49-60
No. of Pages:12
Keywords:sustainable architecture; LCCA; renewable energy; payback period
Summary/Abstract:Research background: Importance of the energy consumption in the urban structures is getting increasing attention in the context of exhausting of non-renewable sources of energy and the global warming prospective. Therefore, both energy saving and renewable energy options within the built environment are considered to mitigate the looming global negative changes. The concept of Positive Energy Districts (PED) is getting increasing popularity among researchers and urban practitioners. Positive Energy Districts and Neighborhoods are an integral part of comprehensive approaches towards sustainable urbanization including technology, spatial, regulatory, ﬁnancial, legal, social and economic aspects. Purpose: Worldwide pilot developments are exploring the concept of PED as urban neighborhood with annual net zero energy import and net zero CO₂ emissions by integration between buildings, the residents and the energy, mobility and ICT systems. The purpose of the paper is focused on the investigating the potential of use the concept by integrating of renewable energy sources in apartment housing estates. The phenomenon of prevailing large scale multistory mass housing estates is taking place in almost all Eastern European countries. It leads to threefold problem of low living standard, low energy efficiency and deterioration of housing in such estates. The use of PED concept for such housing estates could have the potential to solve the problem by integrating of RES within the multistory housing. For the purpose it is instrumental to investigate the local specifics, pros and cons for the case of Bulgaria in regard to housing technologies and legislation climate conditions and residents mentality etc. Methods: Analysis of the potential of use of mass large scale condominium housing to be used for integration of RES. Analysis of potential viable options for use of funds from produced energy for refurbishment of multistory apartment buildings and the related institutional and legal provisions that would be necessary. Findings and novelty: The lack of proper maintenance and management of large scale condominium housing is a common problem in post-Soviet Eastern European countries starting from the very beginning of occupation of such apartment buildings. After the political and economic changes in 90-ies of last century the problem worsened in the context of missing legislation and financing that has led to systemic and permanent process of deterioration of such housing. Another weak point of such buildings is the extremely high extent of energy inefficiency leading to increasing issue of energy poverty for the residents of condominium apartments. The paper investigates the potential to convert the problems into opportunities by integration of renewable energy sources into industrially built mass multistory apartment housing using the funds from produced RES energy to fund condominium apartment buildings renovation.

Връзката между здравните разходи и икономическия растеж

Връзката между здравните разходи и икономическия растеж
(The relationship between health expenditure and economic growth)

Author(s):Viktoriya Todorova
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Green Transformation
Page Range:61-70
No. of Pages:10
Keywords:health; health care; economic growth; health spending; Preston Curve
Summary/Abstract:Health is a difficult good to assess and cannot be compared with any other. Because of this feature, every person should have guaranteed access to medical care that does not depend on their income. Of particular importance are the expenses allocated to it, as they are one of the most essential expressions of the competitiveness and growth potential of the nation and the economy. Moreover, nowadays, in the so-called information society, health care is no longer a struggle to restore the body and spirit, in the presence of external influences, but processing the health status in real time.

Разсъждения върху спомени от бъдещето

Разсъждения върху спомени от бъдещето
(Reflections on memories from the future)

Author(s):Atanas Damyanov, Margarita Marinova
Language:Bulgarian
Subject(s):History, Economy, National Economy, Economic history, History of ideas
Page Range:71-85
No. of Pages:15
Keywords:retrospective analysis; forecast; futurology
Summary/Abstract:The present study consists of four parts. In the first part, a synthesized, fragmentary review of cases in which, a priori, the future is foreseen is made - from deep antiquity to our present day, i.e., a memory of the past. In the second part, "sprouts of the future" are captured in a multi-vector aspect. In the third part, based on certain assumptions and through a combination of prognostic methods, the movement of the GDP of a group of countries from 2015 to 2044 is extrapolated. And in the fourth part, our memory of the future is developed. Sketches of the big world picture in 2044 are captured, the changes that have occurred, the location of the major economic powers, the way of organization and connection of individual countries, the emergence of a new factor of production, etc.

Инициирани процеси, които включват прилагане на нови технологии и стратегии

Инициирани процеси, които включват прилагане на нови технологии и стратегии
(Initiated processes including application of new technologies and strategies)

Author(s):Daryan Boykov, Miloš Davitkovic
Language:Bulgarian
Subject(s):Economy, ICT Information and Communications Technologies
Page Range:86-95
No. of Pages:10
Keywords:technical-technological innovations; technologies; change; processes; models and structures
Summary/Abstract:In modern economic theory, the term development essentially represents economic growth or capital accumulation. The industrial revolution brought rapid and fundamental changes. They are initiated by technical-technological innovations and improvement of models of production and distribution of products and services and lead to significant changes in society and the national economy. The evolution of ICT permeates every aspect of the activities of organizations, allowing them to develop, expand and reach completely new paradigms of existence and provision of products and services. When an organization undertakes changes by implementing new technological solutions, new information technology changes, it also formulates new goals and strategies that affect its processes, models and structures. It is important for companies to be dynamic, flexible and adaptable to multiple changes, as the excessively accelerated pace of change forces organizations and people in them to face indispensable transformations and innovations in all areas of their activity, so they must react in time, to survive and thrive.

Neoclassical concepts of growth from the middle of the 20th and early 21st centuries

Neoclassical concepts of growth from the middle of the 20th and early 21st centuries
(Neoclassical concepts of growth from the middle of the 20th and early 21st centuries)

Author(s):Tsvetan Iliev
Language:English
Subject(s):Economy, Business Economy / Management, Socio-Economic Research
Page Range:96-105
No. of Pages:10
Keywords:economic growth; economic development; cyclical fluctuations
Summary/Abstract:In economic studies, it is accepted as an imperative that achieving growth of the national economy is a prerequisite for a higher standard of living of the population and for development. However, this understanding is the subject of deep debate in scientific circles. One part of the researchers is of the position that growth implies development of the economic system. Other authors share the opinion that economic growth is only one of the components of development, but not sufficient to fully guarantee it. Without claiming a definitive position and comprehensiveness, with the present work we aim to present some of the essential concepts for achieving economic growth, formed in the field of the neoclassical mainstream after the second half of the 20th and the beginning of the 21st century. More specifically, the task is to identify the prerequisites for achieving economic growth, which create opportunities for development and a higher standard of living of the population. On this basis, the guidelines for developing an effective and successful macroeconomic policy are outlined.

The management effectiveness of the company – the determinant of economic growth

The management effectiveness of the company – the determinant of economic growth
(The management effectiveness of the company – the determinant of economic growth)

Author(s):Tsvetelina Nenkova
Language:English
Subject(s):Economy, Business Economy / Management, Financial Markets, Public Finances, Accounting - Business Administration
Page Range:106-112
No. of Pages:7
Keywords:company; management effectiveness; economic growth
Summary/Abstract:In modern conditions, against the backdrop of dynamically developing socio-economic relations on an international scale, the issues related to the management effectiveness and the possibilities for its improvement are becoming increasingly widespread and relevant. Its role as a key factor for the "viability of any business organization" defines it as a critical determinant in the discussion of alternative solutions and the identification of strategic directions affecting the functioning and the economic development of the company. This fact makes its determination and analysis into an objective necessity.

„Бавният туризъм“ – тенденция в развитието на устойчив бизнес или прикрита форма на емиграция

„Бавният туризъм“ – тенденция в развитието на устойчив бизнес или прикрита форма на емиграция
("Slow tourism" – a trend in the development of sustainable business or a disguised form of emigration)

Author(s):Neviana Krasteva, Desislava Alexova
Language:Bulgarian
Subject(s):Economy, Marketing / Advertising, Tourism
Page Range:113-135
No. of Pages:23
Keywords:slow tourism; sustainable development; tourism marketing
Summary/Abstract:Objectives: The study aims to investigate the "manifestation" of "slow tourism", its economic importance and consequences for the sustainable development of regions. Methods: A field study was used with managers working in the field of tourism. The analysis of conducted surveys aims to reveal the presence and manifestation of "slow" tourism in Bulgaria, the connection with the sustainable development of the regions. The method is not exhaustive, but it shows some of the essential problems - the lack of sufficient control over the circumstances and consequences of "slow" tourism. Results: The results show statistically significant differences between the average results for the attitude towards the "mainstream" tourist stream and the participants in "slow" tourism, which requires that this group of users be addressed as a separate marketing segment and offer the appropriate tools for this. Exemplary approaches have been developed. Conclusions: The study concludes the importance of the theme of "slow" tourism not only in the context of the sustainable development of tourist regions, but also as a potential solution to labor market problems. The study recommends encouraging tourism business managers, local authorities and the public to take advantage of the findings related to the trends and findings. It is also recommended that when implementing a strategy to interact with "slow tourists", the program should be designed in accordance with the theories and design principles of this type of business.

Innovations for sustainable development of entrepreneurial business in Bulgaria

Innovations for sustainable development of entrepreneurial business in Bulgaria
(Innovations for sustainable development of entrepreneurial business in Bulgaria)

Author(s):Milena Filipova, Radostina Yuleva-Chuchulayna
Language:English
Subject(s):Economy, Business Economy / Management, Green Transformation
Page Range:136-150
No. of Pages:15
Keywords:entrepreneurship; innovation; sustainable; business; development
Summary/Abstract:The global economy has shown that in the last few months, a number of factors have an impact on enterprises - the degree of inflation, automation and digitalization, difficult logistics and supplies, the degree of ecological production and consumption, the degree of innovation, social injustice, etc. Entrepreneurship and innovation play a key role in ensuring sustainable development in the economy of economic organizations, regions, countries and in particular in Bulgaria. In modern business, the relationship between innovation, entrepreneurship and sustainable development plays a big role, as it affects the competitive positions of the enterprise and the country's economy. This article establishes the relationship between innovation and entrepreneurship for sustainable enterprises, as well as presents a model for assessing the degree of sustainability of entrepreneurial business in Bulgaria on 6 main clusters. The research methods used in the development are analysis and synthesis method, intuitive approach, content analysis and systematic approach.

Digital transformation as an organizational change of the business model

Digital transformation as an organizational change of the business model
(Digital transformation as an organizational change of the business model)

Author(s):Viktoriya Kalaydzhieva
Language:English
Subject(s):Economy, Business Economy / Management, Marketing / Advertising, Human Resources in Economy
Page Range:152-162
No. of Pages:11
Keywords:digitalization; digital transformation; management in a digital environment
Summary/Abstract:The knowledge-based economy is increasingly identified with the concepts of data and connectivity. It makes issues related to digital technologies and the changes occurring in business relations and the socio-cultural environment extremely important and topical. The goal is to explore the essence of digital transformation and the different approaches to implementing this process. The main question is: When and how the use of information and communication technologies leads to a digital transformation of the business model? The reasons and conditions inducing this change are analyzed in the context of internal company resources, the market environment and the opportunities provided by new digital technologies. The author's understanding that this change has a systemic and continuous nature and is related to the strategy, leadership, human factor, structural-functional and organizational culture of the company is argued. The key role of the human factor is clarified, as the cognitive competencies, professional skills and personal qualities necessary for flexible and effective management in the implementation of the digital transformation are described. The main components associated with this change are analyzed.

How artificial intelligence is changing investment management

How artificial intelligence is changing investment management
(How artificial intelligence is changing investment management)

Author(s):Radostin Boyadzhiev
Language:English
Subject(s):Economy, Business Economy / Management, Financial Markets, Public Finances, Accounting - Business Administration
Page Range:163-170
No. of Pages:8
Keywords:investment; artificial intelligence; investment opportunities
Summary/Abstract:Artificial Intelligence (AI) is a key technology that is changing our lives right now. But the predictions are that it will lead to even greater changes in our lives. It is currently used in: marketing and advertising, online shopping, automobiles, personal digital assistants, smart homes, pattern recognition, manufacturing, logistics and many other fields. Despite its use in our everyday life, it should be noted the fears of some people, mostly related to the loss of jobs. But how is AI changing the world of investing? The introduction of this technology in the field of investment and portfolio management is associated with activities such as: fundamental and technical analysis; Risk Management; portfolio optimization and reduction of management costs. The report will look at how AI is being used in each of these areas of investment management.

Правно тълкуване и/ или изкуствен интелект

Правно тълкуване и/ или изкуствен интелект
(Legal interpretation and/or artificial intelligence)

Author(s):Georgi Mihaylov
Language:Bulgarian
Subject(s):Law, Constitution, Jurisprudence, Philosophy of Law, EU-Legislation, Sociology of Law, Commercial Law
Page Range:171-180
No. of Pages:10
Keywords:interpretation of law; AI; danger of artificial intelligence; law in an electronic environment
Summary/Abstract:The report examines the challenges that the changed reality of life poses to law, its interpretation and application. It focuses on technological progress and the interaction of law with artificial intelligence. On the one hand, there are the indisputable benefits of artificial intelligence, and on the other - the need to preserve the human nature and adaptability of law, most clearly expressed in the interpretation activity. The fundamental question is addressed: Should artificial intelligence replace interpretation in law, or is a functional balance possible?

Investment policy of the company in crisis conditions

Investment policy of the company in crisis conditions
(Investment policy of the company in crisis conditions)

Author(s):Valeri Nenkov, Tsvetelina Nenkova
Language:English
Subject(s):Economy, Business Economy / Management, Financial Markets, Accounting - Business Administration
Page Range:181-190
No. of Pages:10
Keywords:investment policy; company; crisis; equity financing; external financing
Summary/Abstract:This report analyzes the relationship between the investment policy and the economic growth of the company in crisis conditions. The attention is focused, firstly, on the level of company activity, given the fact that it predetermines both the investment policy and the sources of financing. The issues concerning the specifics of the investment policy in crisis conditions are considered. The advantages and the disadvantages of the equity financing and the external financing for the implementation of the company's investment programs in an unfavorable economic environment are revealed. Conclusions have been drawn from the performed analysis, and the importance of the investment policy in building an optimal financial structure, preserving the independence and the prosperity of the company in crisis conditions is clearly emphasized.

Експериментални клаузи и регулаторни лаборатории – иновативни подходи за прототипиране на политики в областта на регулирането на високорискови системи с изкуствен интелект

Експериментални клаузи и регулаторни лаборатории – иновативни подходи за прототипиране на политики в областта на регулирането на високорискови системи с изкуствен интелект
(Experimental clauses and regulatory labs – innovative approaches to policy prototyping in the field of regulation of high-risk AI systems)

Author(s):Irina Tsakova
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, National Economy, History of Law, International Law, EU-Legislation
Page Range:191-204
No. of Pages:14
Keywords:regulatory laboratories; experimental clauses; artificial intelligence; evidence-based policy
Summary/Abstract:The experimental regulatory environment, or regulatory sandbox, is part of the innovative regulatory tools already being implemented by EU member states. The main goal of the report is to present an analysis of the procedural legitimacy of regulatory laboratories as an innovative legal instrument for policy prototyping. The focus is placed on the specifics of the regime for establishing and operating regulatory laboratories and "testing in real conditions" in accordance with the provisions of the Artificial Intelligence Act (currently under consideration by the European Parliament). In the context of evidence-based policy, the report argues that experimental clauses and regulatory laboratories as opportunities, limitations, and risks for creating a secure and sustainable legal environment for the development of high technologies and artificial intelligence systems cannot be perceived as a standalone procedural meta-instrument in principle but should be integrated into existing traditional regulatory tools.

Business digital transformation: a strategic approach to market development

Business digital transformation: a strategic approach to market development
(Business digital transformation: a strategic approach to market development)

Author(s):Anny Atanasova
Language:English
Subject(s):Economy, Business Economy / Management
Page Range:205-221
No. of Pages:17
Keywords:transformation; strategic approach; market development; customer relationship; crisis
Summary/Abstract:The crisis caused by Covid 19 has clearly shown that to survive the company must adapt and introduce new strategies to respond to the imposed negative circumstances. Some of the consequences arising from the crises are the shrinking of company markets, a decrease in customers, and, accordingly, in the volume of sales and income. This negative result, in turn, leads to an overall deterioration of the state of the business and its financial and economic indicators. Therefore, to get out of the crisis, it is necessary to make a deep analysis and to develop and implement appropriate strategic approaches. Covid 19 has shown that one of these approaches is the digitization of company activities, which provides many advantages to companies, including advantages related to their positions in domestic and foreign markets. In connection with this, the development examines the impact of digital transformation on the development of markets. The digitalization of company activity is seen as an approach of strategic importance not only for survival in crisis conditions but also for expanding markets. The level of digital transformation of the Bulgarian business and its role in the development of markets and the increase of customers are analyzed. The company's connection with customers, which is carried out with the help of modern digital devices and electronic media, and its role in improving the market positions of the business, are studied. Consequently, it is concluded that during the crisis as a result of Covid 19 enterprises took a step towards digitalization of business and especially towards the expansion of online sales as a situational anti-crisis measure. Today this approach can and should be aimed at taking into account the overall strategic goals, to the perspective in the development and achievement of sustainability in markets and company results. This means moving from reactive to anticipatory planned crisis management.

Ethical regulations of AI in academic publishing – an overview

Ethical regulations of AI in academic publishing – an overview
(Ethical regulations of AI in academic publishing – an overview)

Author(s):Atanaska Cholakova
Language:English
Subject(s):Philosophy, Economy, Library and Information Science, Information Architecture, Ethics / Practical Philosophy, ICT Information and Communications Technologies
Page Range:222-231
No. of Pages:10
Keywords:AI; publishing ethics; LLMs; policies
Summary/Abstract:This article addresses key ethical questions surrounding AI in academic publishing and provides a short overview of existing policies and guidelines from major publishing organizations. Publishers today face the challenge to completely reshape their attitude towards new technologies and traditional methods of publishing and regulations shaping the publication process from start to finish. Comprehensive AI policies are required at every stage – from author’s guidelines to detailed instructions for editors and reviewers. The evolving publishing landscape raises important ethical considerations, extending beyond the publishing process itself to fundamental concepts such as authorship. A reevaluation of authorship as an institution is essential, along with a phenomenological approach to understanding the role of technology in generating meaning and mediating new ideas. While AI challenges traditional publishing, it also offers tools to combat unethical practices in publication process today.

Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha

Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha
(Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha)

Author(s):Rumen Draganov
Language:English
Subject(s):Economy, Tourism
Page Range:233-243
No. of Pages:11
Keywords:cognitive analysis of tourism; generation α; tourists; excursionists
Summary/Abstract:The study evaluates the practices of applying the cognitive analysis of the information environment in tourism in a university environment in the analysis of data related to the presentation of the Bulgaria brand in the target and prospective markets. The research aims to show the total expenses for promoting and advertising Bulgaria in the country and abroad, using available and complicated data from the information environment. The study is based on a content analysis of documents, regulations, and relevant publications, combined with secondary data at national and European levels, and the contribution of generation α. The research results are helpful to teachers and students studying tourism, business and government administration to gain insight into the scale of the total costs related to the positioning of the Bulgaria brand. This paper presents new research project entitled “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, won in 2023 Competition for financial support of basic research projects, organized by the Bulgarian National Science Fund, part of the Ministry of Education and Science of the Republic of Bulgaria, Contract № KP-06-N75/17 from 15.12.2023, led by Chief Assist. Sonya Spasova, PhD.

Туристически модули в подкрепа на формалното образование в България

Туристически модули в подкрепа на формалното образование в България
(Tourist modules in support of formal education in Bulgaria)

Author(s):Sonya Spasova, Rumen Draganov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Vocational Education, Tourism
Page Range:244-253
No. of Pages:10
Keywords:educational tourism; cultural heritage; school education
Summary/Abstract:The study examines the compilation of tourism modules for the curriculum of students from first to eleventh grades in Bulgarian schools in the interaction of three state management systems: cultural heritage - education - tourism in Bulgaria. Each of these systems is managed by state institutions that have a high degree of overlapping funding and responsibilities. The study proposes a methodology regarding their coordination through modules that correspond with satisfying the direct needs of the educational system and society. A methodology for inter-institutional cooperation for the development of educational tourism in Bulgaria is proposed. The current research is under project No. KP-06-N75/17 from 15.12.2023 on the topic “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, financed by the National Science Fund to the Ministry of Education and Science.

Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises

Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises
(Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises)

Author(s):Elena Stefanova
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Agriculture
Page Range:254-264
No. of Pages:11
Keywords:grain production; sustainable development; trends, crises; technological innovations
Summary/Abstract:A considerable portion of the agricultural land in the plains of the country is currently used for grain production. This is an industry lying on rich traditions stemming from Bulgaria’s favourable climate coupled with appropriate soil characteristics and valuable features of any such crops for various sorts of fodder fed to farm animals and used in the food industry. The main bulks of cereals open opportunities to guarantee strategic food reserves of Bulgaria. The remaining quantities enjoy good marketability internationally. While cereal crop production enjoys such favourable prerequisites it also faces a number of issues. The list of the latter may start form the lack of labour force in Bulgaria’s rural regions, which would be supposed to apply new technology and make use of today’s modern agricultural equipment or to follow the climatic changes entailing drought, substandard success in fight against natural disasters such as hail or floods, dynamics in the regulatory framework which the competitiveness of the sector would depend on (allowing duty-free imports of grain from other countries), or untimely payment of subsidies. The goal of this article is, bases on the trends in the production of some of the main cereals’ crops, to discuss any opportunities to stimulate the sustainable development of cereal production in Bulgaria and overcoming the consequences of a variety of kinds of crises.

Challenges for tourism in relation to climate change adaptation

Challenges for tourism in relation to climate change adaptation
(Challenges for tourism in relation to climate change adaptation)

Author(s):Maria Vodenska
Language:English
Subject(s):Economy, Tourism
Page Range:265-280
No. of Pages:16
Keywords:tourism; climate change; adaptation; policy; measures
Summary/Abstract:One of the greatest challenges facing humanity today is climate change and global warming. Overall, there are two scenarios for global warming: one with less warming and one with more significant warming. For the territory of Bulgaria, there is a strong trend of rising maximum air temperatures in the summer. Average annual rainfall is expected to decrease by about 10% in Western Bulgaria, while the reduction in Eastern Bulgaria is expected to be greater (15-20%). The report examines changes in the two most important climatic parameters for tourism activities – temperature and precipitation. Evidence shows that winter tourism will be much more negatively affected than summer tourism. The seasonality of tourism will also change – the summer season will be extended, while the winter season will shorten drastically. Various adaptation measures and policies for climate change adaptation in the European Union are discussed, and suggestions are made on how they could be applied in Bulgaria. In conclusion, it can be summarized that climate change will have a significant impact on tourism in Bulgaria, particularly on the two most popular types of tourism – seaside summer recreational tourism and winter ski tourism, which have pronounced seasonal characteristics and are highly susceptible to changes in climatic conditions.

Positioning and repositioning of traditional products in local and international markets. The Portuguese experience

Positioning and repositioning of traditional products in local and international markets. The Portuguese experience
(Positioning and repositioning of traditional products in local and international markets. The Portuguese experience)

Author(s):Milanka Slavova
Language:English
Subject(s):Economy, Marketing / Advertising
Page Range:281-293
No. of Pages:13
Keywords:traditional food products; repositioning; Portuguese O Valor do Tempo company; digital marketing; internationalization
Summary/Abstract:Traditional products are goods and services that are linked to the history and cultural heritage of each country. Their positioning and repositioning in local and international markets contribute to increasing market share, revenues, and the popularity of the country of origin. Careful repositioning is necessary to shift a product or service’s place in customers’ minds, while preserving the connection between traditional products and the country’s economic development. This paper aims to investigate the positioning and repositioning of traditional products using Portuguese company as a case study. The reason for the choice is the dynamic change in the marketing strategies of O Valor do Tempo company and the success achieved in both local and international markets. This good business practice is not yet comprehensively discussed in the marketing publications. The research methods in the paper are a review of published literature on traditional food consumption, the observation method, and a case study. The case study provides an opportunity to explore different dimensions and conditions of the traditional food repositioning process. The main findings are that the repositioning of traditional products, supported by conventional and digital marketing campaigns, increases the revenues of the producing firms and creates conditions for a variety of business internationalization forms.

Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective

Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective
(Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective)

Author(s):Dominik Borek
Language:English
Subject(s):Economy, Law, Constitution, Jurisprudence, Tourism, EU-Legislation
Page Range:294-309
No. of Pages:16
Keywords:directive; European Union law; legislation
Summary/Abstract:The European Commission's legislative proposal from November 2023 amending Directive (EU) 2015/2302 of the European Parliament and of the Council of 25 November 2015 on package travel and linked travel arrangements amended Regulation (EC) No 2006/2004 and Directive 2011/83/EU of the European Parliament and of the Council and repealed the previous Council Directive 90/314/EEC may pose difficulties of interpretation. In further stages of work, some solutions will need to be specified or clarified in order to provide a transparent legal basis ensuring a high level of consumer protection, as well as to ensure effective enforcement of consumer rights and better harmonization of the market. In the article, I will present the historical and legal aspects of reaching the solution proposed by the European Commission. As part of the work, I will also present comments on the solutions proposed by EU legislators, as well as de lege ferenda conclusions. The whole thing was based on the dogmatic-exegetical research method, which required studying the institutional approach to the target solution proposed by the European Commission. The article presents my private views and cannot be interpreted as the position of any body or institution.

Characteristics of consumer behaviour of Generation Z

Characteristics of consumer behaviour of Generation Z
(Characteristics of consumer behaviour of Generation Z)

Author(s):Teodora Obretenova
Language:English
Subject(s):Economy, Human Resources in Economy
Page Range:311-320
No. of Pages:10
Keywords:generation Z; consumer behaviour; market
Summary/Abstract:Long before the term "influencer" was coined, young people have always been the ones who have had a strong influence on creating and interpreting trends in consumption and user experience. Today, in the digital information age, this role is given to the new generation - Gen "Z". This article briefly presents the main characteristics of this generation, which is increasingly beginning to dominate the market with its preferences, wants and needs. The main purpose of the report is to present the characteristics of the consumer behaviour of Generation Z – how they shop, how they choose the products and brands to buy, how they are affected by the dynamically changing economic environment, especially in recent years after the Covid-19 pandemic. A study was conducted among representatives of generation Z to highlight the most important factors and characteristics influencing the market behaviour of this generation of consumers.

The influence of emotional intelligence on the behavior of people in the organization

The influence of emotional intelligence on the behavior of people in the organization
(The influence of emotional intelligence on the behavior of people in the organization)

Author(s):Silviya Hristova
Language:English
Subject(s):Economy, Human Resources in Economy
Page Range:321-332
No. of Pages:12
Keywords:emotions; intelligence; behavior; people; organizations
Summary/Abstract:On a global scale, emotional intelligence began to be talked about in the 80s of the 20th century. In Bulgaria, in the magazine “Careers”, in 2006, it is mentioned that it is advisable for company managers to hire or develop emotionally intelligent employees. 18 years later, the question of emotionally intelligent employees is still more of an abstract concept for most organizations. Emotional intelligence is defined by Peter Salovey and John Mayer as "the ability to observe one's own and other people's emotions, distinguish between different emotions and label them appropriately, and use emotional information to guide thinking and behavior". The purpose of the report is to explore what people think about emotional intelligence. Also to measure the extent to which different emotions or indicators of emotional intelligence influence people in their work process. Based on the answers to the questions, it will be summarized whether people's demographics influence their emotional intelligence.

Основният трудов договор – ахилесовата пета на висшето образование в България

Основният трудов договор – ахилесовата пета на висшето образование в България
(The basic employment contract – the achilles heel of higher education In Bulgaria)

Author(s):Hristo Stanev
Language:Bulgarian
Subject(s):Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Human Resources in Economy, Labour and Social Security Law
Page Range:333-345
No. of Pages:13
Keywords:higher education; main employment contract; academic autonomy; academic staff
Summary/Abstract:The development of higher education in Bulgaria in crisis conditions is directly related to the development of the academic staff in higher schools. The academic staff is the highly qualified teaching, scientific-teaching, research, or artistic-creative staff that provides the educational, scientific, artistic-creative, and any other activity corresponding to the specifics of the specific higher school. The status of academic staff is acquired with the conclusion of a basic employment contract according to labor legislation, taking into account the specifics of higher education. The correct understanding of the definition of a basic employment contract and its lawful application in the system of higher education is a prerequisite for creating the necessary conditions for its sustainable development, regardless of whether it is in a crisis or boom. It turns out that with the applied deviations from the legal requirements, conditions are created for influence in the management of the autonomous higher schools, which distorts the implemented state educational policy. This report aims to examine the interrelationship of the concept of "basic employment contract" with the creation of conditions for developing higher education in crisis conditions. The study focuses on public higher education institutions, which does not mean that it is not also applicable to research institutions and private higher education institutions. Based on the analysis, corrective measures are also proposed for the unambiguous application of the concept of "main employment contract" in the higher education system.

Personalized and butler service in the hospitality industry as a tool for improving brand image

Personalized and butler service in the hospitality industry as a tool for improving brand image
(Personalized and butler service in the hospitality industry as a tool for improving brand image)

Author(s):Svetla Tagareva
Language:English
Subject(s):Economy, Tourism
Page Range:346-354
No. of Pages:9
Keywords:hospitality industry; personalization; butler services; brand image
Summary/Abstract:The purpose of the present study is to explore the possibilities of using personalized and butler services in the hospitality industry as a tool for influencing brand image. This research paper focuses on important aspects of the customer experience in hotels. The topic of butler services is examined in detail and the trends in its development will be presented. The research examines issues related to brand image, how theoretical thought develops over time and how it can be positively influenced through the use of personalized service. Butler services are known all over the world, but in Bulgaria, this service is not developed, it is not known, and thus the destination sits aside from the global tourist offer. The research will present an analysis of a survey conducted to give a vision of whether this type of service trigger user demand.

Промяна на визуалните възприятия, чрез управление на процеса по създаване на изображения

Промяна на визуалните възприятия, чрез управление на процеса по създаване на изображения
(Changing of visual perception through control of the image generating process)

Author(s):Desislava Gramatikova
Language:Bulgarian
Subject(s):Economy, Fine Arts / Performing Arts, Photography, ICT Information and Communications Technologies
Page Range:355-369
No. of Pages:15
Keywords:visual perception; photography; artificial intelligence
Summary/Abstract:Perception and sensation represent together the sensory degree of cognition, or all that we feel, see, recall, think about, and do, where the perception is essential for our subsequent behaviors, reactions and actions, and includes a wide range of psychological occurrences. The study examines how visual perception is influenced by images. Humans have been surrounded by images throughout their evolutionary history, dating back to the first cave wall paintings. As an individual develops, perception alters their beliefs, predispositions and attitudes. Through examining visual perceptions as a subjective phenomenon, we come to differentiate a number of efficient methods based on the various phases of image generation and development: the immediate confidence in the legitimacy of each image following the invention of photography, undermined by its primary features; the subsequent image manipulation techniques on analogue or digital media through further processing and the advent of computer-generated images through Artificial Intelligence (AI) software, with the potential to be quickly and easily distributed. Can we assert that, upon the rise of AI, we will lose all accumulated methods and strategies in order to revolutionize the ways in which we control visual perception? To what extent can we rely on them for perceiving visual information? Could we manage perception with its help in a dynamically- shifting reality? Two case studies written by authors working in the realm of AI-based art are examined in an attempt to provide an answer. Modern artificial intelligence technologies for image generation have largely replaced the traditional techniques which have been studied, documented, and shown to be successful in managing audience perceptions in the past. That being said, these new technologies allow for the conception of a new reality, which raises a continuous stream of new questions with ambiguous answers, and will continue to do so.

Психологически механизми на наративното убеждаване

Психологически механизми на наративното убеждаване
(Psychological mechanisms of narrative persuasion)

Author(s):Gergana Grigorieva
Language:Bulgarian
Subject(s):Social Sciences, Psychology, Behaviorism
Page Range:370-379
No. of Pages:10
Keywords:narrative persuasion; narrative transportation (narrative engagement); identification; self-referencing; organisational storytelling
Summary/Abstract:The article reviews the psychological mechanisms of narrative persuasion which contribute to narrative’s impact on people’s attitudes, beliefs and behaviours. We explore some of the cognitive processes with potential to amplify the efficacy of the narrative persuasion in overcoming resistance: narrative transportation (narrative engagement, absorption), when people are getting deeply cognitively and emotionally involved in a story, identification, when the story is experienced from a character’s perspective and self-referencing, a process of connecting the narrative information with personal memories. Narrative persuasion and applying stories as tools for communication, education and leading change is explored in organisational context – the organisational storytelling.

Изследване на релациите „копинг стратегии – ръкост“ при мениджъри

Изследване на релациите „копинг стратегии – ръкост“ при мениджъри
(Studying the relationships between coping strategies and handedness among managers)

Author(s):Ivanka Asenova
Language:Bulgarian
Subject(s):Social Sciences, Psychology, Neuropsychology
Page Range:380-395
No. of Pages:16
Keywords:coping strategies; handedness; managers
Summary/Abstract:The article presents the results of a study of the relations "coping strategies - handedness" among managers. In order to verify the hypothesis that handedness is a factor initiating individual differences in preferred coping strategies among people working at managerial positions, The Edinburgh inventory for handedness assessment (Oldfield, 1971) and the preferred Stress Coping Strategies Questionnaire (adapted for Bulgarian population by Rusinova-Hristova and Karastoyanov (Rusinova-Hristova, Karastoyanov, 2000) 56 participants aged 32-59 years (25 men and 31 women), were studied. The results found significant handedness-related differences: left-handers tend to use significantly less often the problem-focused strategies “active coping” and “suppression of competing activities”, and more often the emotion-focused strategies “behavioral disengagement” and “mental disengagement”, compared to both right-handers and mixed handers; at the group level, mixed-handers more often used the emotion-focused strategy “denial”, with a statistically significant between-group difference with right-handers and a close to statistically significant difference with left-handers.

Лайкването като фийдбек във виртуалната комуникация

Лайкването като фийдбек във виртуалната комуникация
(Liking as feedback in virtual communication)

Author(s):Vanche Boykov, Marieta Goceva
Language:Bulgarian
Subject(s):Economy, Business Economy / Management
Page Range:396-405
No. of Pages:10
Keywords:social networks; liking, feedback; virtual space; emoticons
Summary/Abstract:In the era of globalization, it is almost impossible to imagine an Internet business or promotion without a presence on social networks. The idea of effective exchange of ideas has essentially remained the same since the creation of the first modern social networks, and its advancement has been aided by the development of numerous opportunities that digital platforms can provide today. Presence on most social networks is free. The potential of digital platforms is expressed in the fact that they have a large number of users to whom we can address our messages. The biggest advantage is space for two-way communication, especially since in 2009 Liking was introduced as feedback – a response to certain events and actions. However, feedback reveals the liker's intentions. Just like the perfume you smell is meant for those closest to you, not far away, likes are meant for the owner of the respective page. Likes reveal the intentions of the liker, which is why it is necessary to adapt the like itself, especially considering the characteristics of the product, the goals, the competition, and even the marital status of the individual who uploaded the content. It is important to remember that just as it is advisable not to use perfumes that contain vanilla, lavender or gardenia, so do likes expressed with a heart emoticon, unless the liker and the owner of the post are in an emotional relationship.

Демографски фактори и тяхното влияние върху стратегиите за справяне със стреса в организационна среда

Демографски фактори и тяхното влияние върху стратегиите за справяне със стреса в организационна среда
(Demographic factors and their influence on coping strategies in organizational settings)

Author(s):Irina Topuzova
Language:Bulgarian
Subject(s):Social Sciences, Psychology, Organizational Psychology
Page Range:406-423
No. of Pages:18
Keywords:stress-coping strategies; demographic factors; organizational context; adaptive approaches
Summary/Abstract:The aim of the study is to analyze the impact of demographic factors such as gender, age, education, and work experience on the choice of stress coping strategies. The study involves 161 participants, and the results reveal clear trends, highlighting the significant role of these factors in preferences for emotional, cognitive, and behavioral stress coping. Gender emerges as a key determinant of differences in the need for emotional support and the expression of emotions, age influences the willingness for positive reframing and behavioral engagement, while education and work experience show specific differences in cognitive and behavioral strategies. The analysis emphasizes the importance of individual and professional context in the choice of strategies, and the findings suggest the development of tailored interventions to support stress coping in organizational settings.

Когнитивни пристрастия: същност и влияние в бизнес среда

Когнитивни пристрастия: същност и влияние в бизнес среда
(Cognitive biases: nature and impact in business environment)

Author(s):Irina Topuzova
Language:Bulgarian
Subject(s):Social Sciences, Psychology, Organizational Psychology
Page Range:424-439
No. of Pages:16
Keywords:cognitive biases; decision-making; entrepreneurial burnout; business environment
Summary/Abstract:The problem of cognitive biases and their detrimental effects in the organisational context has become increasingly popular today, given the prevalent external factors such as aggressive competition, limited resources, and "information pollution." These factors, in combination with personal cognitive "distortions ", are significant predictors of entrepreneurial burnout. This article provides an overview of the leading theoretical perspectives that clarify the nature and significance of the concept of "cognitive biases" or "cognitive tendencies". The evolution of the term and the various types of "cognitive biases" presented in Buster Benson's categorical model are discussed. The role and practical implications of "cognitive biases" in management and entrepreneurship are analysed. The relationship between "cognitive biases," as a systematic model of deviation from norms or rationality in assessments, and the various tasks and functions of management and leadership, including decision-making, risk perception, opportunity evaluation, and more, is explored. Possible solutions, strategies and techniques for managing and reducing the impact of cognitive biases in the business environment are discussed.

Влияние на интелигентните технологии в процеса на общуване

Влияние на интелигентните технологии в процеса на общуване
(Influence of intelligent technologies in the communication process)

Author(s):Lalka Borisova, Gergana Rashkova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Business Economy / Management, Communication studies, Theory of Communication
Page Range:440-454
No. of Pages:15
Keywords:artificial intelligence; communications; arguments; reframing
Summary/Abstract:Communication is a complex psychological process and as such requires intelligence on the part of the communicating parties. She is a personal quality (cognitive) or acquired, after learning to manage emotions (emotional intelligence). Business communications are carried out through certain channels through various techniques and ways of conducting. The parties in this process strive to achieve efficiency, to solve a pre-planned goal, to build trust and alliances. Intelligent technologies come to the rescue, replacing humans and bringing change to their work. For smooth communication, artificial intelligence must have access to reliable information to avoid distortions and inaccuracies. Our thesis is that the role of smart technologies is to automate the communication process and improve its qualities.

Образование – демография или демография – образование

Образование – демография или демография – образование
(Education - demography or demography – education)

Author(s):Borislav Borissov, Marusya Lyubcheva
Language:Bulgarian
Subject(s):Economy, National Economy
Page Range:455-471
No. of Pages:17
Keywords:education; demographics; crisis
Summary/Abstract:Scientists, politicians and media call the demographic situation in our country a problem, a crisis and even a catastrophe. The statistics paint a bleak picture and an even worse outlook. But despite this, demographic problems have not been brought up as a priority of the responsible national institutions, as it was done with the full entry of our country into the Schengen area or the Eurozone. There are no noticeable results from the piecemeal measures to improve the demographic picture, and the reason for this is that the mutual dependence between demography and other social systems, the most important of which is educational, is not understood. The report argues that one must look beyond statistics to uncover the real causes of the demographic collapse and highlights the interdependence between education and demographics. The results of an empirical study conducted among students from different schools and cities are presented, including in a secondary general education school, a profiled mathematical high school, a profiled language high school and a vocational school, with the aim of studying the subjective attitudes of young people about their own development, their opinions about the existing demographic situation and their tendency to seek realization abroad.

Възможности за приложение на методите с избутване и изтегляне за планиране и контрол на производство на компоненти в автомобилната индустрия

Възможности за приложение на методите с избутване и изтегляне за планиране и контрол на производство на компоненти в автомобилната индустрия
(Application possibilities of pull and push methods for production planning and control of the component manufacturing in the automotive industry)

Author(s):Krasen Dimitrov
Language:Bulgarian
Subject(s):Economy, National Economy, Business Economy / Management
Page Range:473-483
No. of Pages:11
Keywords:automotive industry; production planning methods; Push; Pull
Summary/Abstract:The paper addresses key issues related to the production planning and control of the component manufacturing in the automotive industry. Currently, the automotive industry in the world is in process of transformation under the influence of a number of key factors: new technologies, new products, new features of demand and the thrive for digital transformation. The subject of the paper is an analysis of the mentioned factors, outlining particular specifics of the production planning and control for components manufacturing in the automotive industry. A comparative analysis of the two major production planning methods – Push and Pull is carried out, specifying their relevance and application possibilities in the specified production area.

Трансформация на управлението на веригите на доставките в авиационната индустрия в условия на криза

Трансформация на управлението на веригите на доставките в авиационната индустрия в условия на криза
(Transformation of aviation industry supply chain management in the time of crisis)

Author(s):Eliza Bakardzhieva-Doncheva
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Transport / Logistics
Page Range:484-498
No. of Pages:15
Keywords:chain management; aviation; transformation; efficiency; digitization; crisis
Summary/Abstract:The transformation of supply chain management is one of the main tasks of business leaders in manufacturing enterprises. This is due to its importance as a basic tool that contributes to both the maximum utilisation of resources in organizations and increasing their competitiveness. This report aims at examining the development of supply chain management processes in the aviation industry in the time of economic crisis. The prerequisites for successful adaptation of supply chain management to the modern turbulent environment and digital future are analysed. The automation of processes, the development of new customer solutions, the balance between cost optimization and economic success, as well as the transformation of organizational structures and the way of collaboration between employees, are considered as main factors for generating efficiency. The necessary changes are seen not only as a means of solving problems and overcoming challenges, but also as an opportunity for the organizations to upgrade their business operations, increase their productivity, as well as provide development opportunities to the employees.

Същност и характеристики на резилиентните вериги на доставки

Същност и характеристики на резилиентните вериги на доставки
(Essence and features of the resilient supply chains)

Author(s):Arno Kuiumdjian
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Transport / Logistics
Page Range:499-511
No. of Pages:13
Keywords:Resilient Supply Chain; Supply chain vulnerability; Supply chain risk management; Robust Supply Chain
Summary/Abstract:In the recent years, the many economic shocks and shutdowns of major production facilities caused by events such as the COVID-19 pandemic, military conflicts, acts of terrorism, natural disasters and other unforeseen events, have led to increased interest in supply chain resilience among both the scientific and business communities. The classic risk management methods applied so far are insufficient to prepare organizations for the rapidly changing and hard to predict environment in modern business, due to their inability to adequately characterize events with low probability and high consequences. Resilience aims to overcome this shortcoming and appears to be a new approach to ensure the continuity of supply chain operations. There is no generally accepted definition of resilience in scientific and business circles. The main purpose of this report is to present the essence and characteristics of resilient supply chains as they are considered in the scientific literature and to derive a definition of the concept of resilience that covers the main characteristics of and expectations towards resilient supply chains.

Кризисен мениджмънт в събитийния туризъм

Кризисен мениджмънт в събитийния туризъм
(Crisis management in event tourism)

Author(s):Lyubomir Krastev
Language:Bulgarian
Subject(s):Economy, Tourism
Page Range:512-520
No. of Pages:9
Keywords:tourism; events; crisis; management
Summary/Abstract:Despite the difficulties arising from the global crises, tourism has proven to have the ability to recover quickly. Special events, as part of the tourism sector, are often a catalyst for the development of tourism in host destinations and the stimulation of innovation. In order to cope with adverse situations, event tourism requires a specific and well-organized crisis management. The ability to respond quickly and effectively, maintain communication and collaborate with stakeholders are key to overcoming the various challenges event planners face.

Стандартите за обслужване като елемент за корпоративните стратегии в хотелиерството

Стандартите за обслужване като елемент за корпоративните стратегии в хотелиерството
(Service standards as elements of corporate strategies in hospitality)

Author(s):Velichka Popova, Mariya Stankova
Language:Bulgarian
Subject(s):Economy, Tourism
Page Range:521-533
No. of Pages:13
Keywords:standardization; tourism; hospitality; audit; service
Summary/Abstract:Standardization in the field of tourism services primarily serves as a guarantee for the declared level of quality and safety during the consumption process. The introduction of standards in a tourism enterprise sets the principles of work for employees and simultaneously ensures that the interests of tourism service consumers are protected from unfair competition in the market. In this sense, the standard is viewed as an effective tool for regulating market relationships between producers, representatives of tourism services, and consumers. This study adopts this assertion as a starting premise and develops it in the context of corporate strategies. Its aim is to demonstrate the effects of using standards in hospitality through the example of leading global companies and to define areas for improvement tailored to Bulgarian conditions. Methodologically, the study analyzes specific cases, applies critical analysis to secondary sources, and incorporates interviews with hotel managers in Bulgaria to identify their attitudes toward service standards. The findings indicate that service standards have established themselves as a significant management tool. The evolution of corporate strategies in Bulgarian hospitality is characterized by a gradual increase in trust in standards and the search for opportunities to integrate them into the process assurance of provided tourism services.

Trends in the development of the tourism industry in Vietnam

Trends in the development of the tourism industry in Vietnam
(Trends in the development of the tourism industry in Vietnam)

Author(s):Le Thi Thu Hien
Language:English
Subject(s):Economy, Tourism
Page Range:534-555
No. of Pages:22
Keywords:tourist destination; tourism trends; Vietnam tourism
Summary/Abstract:The United Nations Tourism Organization (UN Tourism) estimates that by 2030, tourists traveling for visitation, health, and religious purposes will account for 31% of the total number of tourists; for the purpose of sightseeing, relaxation, entertainment, accounting for 54%; with work and career purposes accounting for 15%. This organization also forecasts that in 2024, tourism will return strongly with new trends. In fact, the world tourism industry is witnessing the development of many different tourism trends. In Vietnam, simple vacation trips are no longer popular. Travelers are more interested in the quality of experiences at destinations. New generation tourists are young, dynamic, love the environment, respect and be responsible for the environment, so the trend is to find unique cultural values and pristine ecology, developing smart tourism, applying AI... is also becoming popular. In this article, the author will analyze the current status of Vietnamese tourist destinations and point out Trends in the development of the tourism industry in Vietnam in 2024.

Антропогенни туристически ресурси в община Самоков и възможности за развитие на алтернативен туризъм

Антропогенни туристически ресурси в община Самоков и възможности за развитие на алтернативен туризъм
(Anthropogenic tourist resources in Samokov municipality and opportunities for the development of alternative tourism)

Author(s):Vassia Yaneva
Language:Bulgarian
Subject(s):Economy, Tourism
Page Range:556-575
No. of Pages:20
Keywords:tourism; man-made tourist resources; climate changes; tourism types
Summary/Abstract:The tourism development of the municipality of Samokov is determined by the availability of favorable tourist resources for various types of tourism, a functioning tourist material and technical base and a larger or smaller constant flow of tourists. The municipality is characterized by a pronounced two-season tourism - high winter ski tourism and twice as low summer mountain tourism. There are, however, a number of changes and challenges that necessitate the timely adaptation of tourism in the municipality and the development of alternative types of tourism. A prerequisite for such adaptation is the wealth of cultural and historical resources in the Samokov municipality. The report examines the most important of them, indicating the individual types of tourism that can be developed on their basis. The problems in the management of tourism in the municipality are also examined, the main challenge being climate changes, the post-Covid-19 adaptation of the tourist offer, the management at the municipal and company level, the lack of initiative among the local population and the proximity of Sofia to the municipality, which does not imply a large increase in the overnight stays of Bulgarian citizens. Alternative solutions are proposed to overcome the changes and difficulties facing the organization of tourism in Samokov municipality.

Аспекти на устойчивото туристическо развитие

Аспекти на устойчивото туристическо развитие
(Aspects of sustainable tourism development)

Author(s):Vanya Manikateva
Language:Bulgarian
Subject(s):Economy, Tourism
Page Range:576-600
No. of Pages:25
Keywords:aspect; tourism; sustainable development principles
Summary/Abstract:Building a sustainable society is a serious challenge for governments, who play a major role in promoting it, setting policies that change the view that one must pursue economic growth at all costs. Tourism is a complex phenomenon that involves a variety of variables and relationships. It is understood as an activity of fundamental importance to society and one of the main factors of human interaction and integration, (political, cultural and economic), in a world increasingly globalized in all its aspects. Sustainable tourism development considers cultural authenticity, economic impact, social inclusion, environmental protection, service quality and local government capacity as conditions essential to the long-term viability of tourism. Tourism sustainability depends on the planning and implementation of key aspects that support it. The aspects to be taken into account are: economic, socio-cultural and political-institutional simultaneously. Sustainable development is progress in the political, social, economic, environmental, health, technological, cultural and recreational aspects of community life. It is related to improving the quality of life. It contains not only the material but also the immaterial aspects of life – all aspects of well-being from health status to economic well-being and political freedom. Assessments of the sustainability of tourism must be expanded and deepened in all its aspects, in parallel with the development of the tourism industry and the increase in variability and complexity of its influences. The study presented analyses the theoretical content of the concept for sustainable tourism development and its basic aspects.

Апитуризмът като кошер за гражданска ангажираност в кръговите туристически практики

Апитуризмът като кошер за гражданска ангажираност в кръговите туристически практики
(Apitourism as a hive for civic engagement within circular tourism practices)

Author(s):Ivinka Pazieva
Language:Bulgarian
Subject(s):Economy, Tourism
Page Range:601-615
No. of Pages:15
Keywords:apiturism; civic education; innovation; sustainable development
Summary/Abstract:Economic sustainability, civic education, and circular tourism can be seen as factors in developing apitourism (bee tourism) and innovative business practices.The research includes the topic in two directions. From an economic perspective, it will look at how the principles of circularity in tourism support apitourism initiatives, indicating the contribution of such practices to local economies’ sustainability (i.e., bee hives that launch apitourism programs). The second objective focuses on the sociological perspective, revealing how apitourism fosters students' civic engagement. Good practices of developing environmental responsibility, sustainable practices and student involvement in local communities through apitourism will be presented. The study's main contribution is the inferred interrelationship of economic, environmental and civic practices in the provision of bee tourism, aiming to highlight the transformative effects on students. It can be assumed that beehive adoption and beekeeping initiatives will be some of the successful opportunities to integrate apitourism as a civic education method. With this in mind, the research aims to inspire educators, policymakers and practitioners to consider such practices.

Екологични проблеми и опазване на околната среда

Екологични проблеми и опазване на околната среда
(Environmental problems and environmental protection)

Author(s):Radoslava Boyanova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Energy and Environmental Studies, Tourism
Page Range:616-629
No. of Pages:14
Keywords:environmental problems; priorities; environmental protection
Summary/Abstract:Humanity of the XXI century is faced with some of the main problems of the planet that need to be solved. These are the environmental problems. When we start talking about the environment and its protection, we undoubtedly start talking about consciousness, culture and policies for its protection. Man in his hectic everyday life does not realize how at every moment of his life he lives in a world of constant risk due to the deteriorating state of the environment. Problems related to ecology are the result of unresolved ambiguities between the relationships in the "nature-human-society" system. Every year, the Ministry of the Environment and Water prepares and publishes priorities in the national environmental protection policy. The priorities of the Ministry of Education and Culture are the raising of environmental awareness and culture regarding environmental protection, reducing the adverse impact on human health and the economy of Bulgaria caused by climate change. Improvement of atmospheric air quality, implementation of all legal frameworks in favor of environmental protection and others.

The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises

The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises
(The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises)

Author(s):Yordan Yordanov
Language:English
Subject(s):Economy, Business Economy / Management, Green Transformation
Page Range:630-645
No. of Pages:16
Keywords:economic growth; sustainability; microelectronics; innovation
Summary/Abstract:The current report examines technological development and innovation management in the field of microelectronics, considering the impact of technological innovations on the industry in light of global challenges such as digitization, economic turbulence, and the need for reorganization of production capacities in accordance with the new regulations of the EU. The aim of the study is to present effective and optimal solutions and approaches that foster sustainable growth and competitiveness in the microelectronics sector. The methodology includes assessing the role of strategic innovation management in enhancing efficiency and competitiveness through the swift and flexible implementation of technological innovations. Additionally, it involves applying market segmentation methodology to the microelectronics market by sectors to analyze consumer behaviour and evaluate the impact of investments within a dynamic economic environment with limited production factors. The results of the report provide significant insights and recommendations for the sustainable development of companies in the sector, emphasising the connection between economic growth and sustainability in microelectronics.

AI led digital transformation in organization learning and development

AI led digital transformation in organization learning and development
(AI led digital transformation in organization learning and development)

Author(s):Dobrin Dobrev
Language:English
Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
Page Range:646-662
No. of Pages:17
Keywords:digital transformation; artificial intelligence (AI); organizational L&D; generative AI; digital strategy
Summary/Abstract:This paper focuses on analysis of the impact of digital transformation and artificial intelligence on the patterns of organizational learning and development. In today's dynamic and changing business world, Digital transformation gain the competitive advantage of any organization that uses AI to strengthen learning and development. Through a systematic review based on a wide range of multidisciplinary academic articles, research has revealed both theoretical framework and empirical evidence. The key finding of this research has been the emerging need for organizations to perform successful DT and to include generative AI in their strategy for learning and development. This is not just a strategic decision but rather a requirement for growth and sustainability in the digital era. By synthesizing insights from existing research, this article seeks to provide actionable guidance for organizations looking to leverage technology as a catalyst for organizational growth and innovation and chart a path forward for future success in digital era.

Човешките ресурси като стратегически фактор в бизнеса

Човешките ресурси като стратегически фактор в бизнеса
(Human resources as a strategic factor in business)

Author(s):Lindita Cenaj, Mariana Usheva
Language:Bulgarian
Subject(s):Economy, Business Economy / Management, Human Resources in Economy
Page Range:663-675
No. of Pages:13
Keywords:human resources; investments; competitiveness; sustainable; strategic
Summary/Abstract:Human resources hold a central position in today's highly competitive business environment. Regardless of automation and technological advancements, individuals' capacity to innovate and be creative remains crucial for organizational success. Investments in human resources play a strategic role in achieving high corporate performance and maintaining competitiveness. However, during economic challenges such as recessions, these investments are often constrained. Modern organizations are faced with the dilemma of balancing human resource investments with globalization and competition. The emphasis on human capital, knowledge, and expertise of professionals becomes increasingly vital for enhancing competitiveness and attaining success in business. Investing in human resources is of paramount importance for sustainable development and effective functioning of organizations in the contemporary business world. Organizations can focus on the development and management of human resources to adapt to evolving conditions and achieve long-term success. Strategic utilization of human potential fosters resilience and adaptability, positioning businesses for sustained excellence and growth.

Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff

Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff
(Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff)

Author(s):Valentin Kotsakov
Language:English
Subject(s):Economy, Business Economy / Management, Tourism, ICT Information and Communications Technologies
Page Range:676-692
No. of Pages:17
Keywords:human resources; knowledge; skills; training; digitization; AI
Summary/Abstract:The report presents the results of a survey of the human resources employed in the hotel and restaurant sector in the municipality of Devin, conducted in the period March-April 2024, regarding their own knowledge and skills, attitudes and concerns about digitization and the introduction of artificial intelligence. The human resources are the most important factor for the development of the modern organization and the implementation of modern policies depends on their motivational, moral and ethical value. That is why knowing and analyzing the state of the human resources, their needs and expectations is very important in our dynamic modern days. For the region of Devin it is characteristic that a large part of the local population is directly dependent on the tourism. The aim of the study is to investigate the level of the organizations and their employees about the current trends in digitization and the introduction of artificial intelligence, as well as the level of the employees knowledge, skills and need of trainings about this area, and whether they feel threatened by artificial intelligence. The analysis made in this survey can be used as a model for researching employees in other sectors and regions in Bulgaria.

Структура на мотивацията за работа при работещи в онлайн среда от различни националности

Структура на мотивацията за работа при работещи в онлайн среда от различни националности
(Structure of work motivation among online workers of different nationalities)

Author(s):Kristian Tashev
Language:Bulgarian
Subject(s):Social Sciences, Economy, Psychology, Organizational Psychology, Human Resources in Economy
Page Range:693-704
No. of Pages:12
Keywords:motivation to work in an online environment; cross-cultural differences; factor analysis; Bulgarians
Summary/Abstract:The motivation for working in an online environment was analyzed in an international sample, including 175 participants from Bulgaria, China, the United Kingdom, India, Australia and the USA. Three factors of the motivation scale were identified through factor analysis using the principal components method, namely: 1. Autonomy, efficiency, and security of online work; 2. Policy of material and professional promotion; and 3. Organizational and psychological climate. Significant differences were found in the first two factors, as the results show that the Bulgarians in this sample are the most motivated to work online based on their assessment of autonomy, efficiency, security, and company incentive policies. Participants from India have the lowest motivation for these two factors.

Комуникационната политика в професионалното образование и обучение с помощта на дигитални технологии

Комуникационната политика в професионалното образование и обучение с помощта на дигитални технологии
(Communication policy in vocational education and training with the help of digital technologies)

Author(s):Rumyana Antova
Language:Bulgarian
Subject(s):Social Sciences, Economy, Education, Vocational Education, Human Resources in Economy, Distance learning / e-learning
Page Range:705-720
No. of Pages:16
Keywords:communication; digitalization; education; training; artificial intelligence
Summary/Abstract:In recent decades, the advancement of digital technologies has played a crucial role in scientific development, leading to their widespread integration into the education system. Nowadays, quality education relies heavily on the use of computers, multimedia, specialized software, and applications. This also applies to a large extent to vocational education, where a significant part of theoretical and practical training takes place in a digital environment. Various platforms and software for synchronous or asynchronous communication have been developed, new methods and approaches for pedagogical communication are used. These resources are available to students, teachers, guidance, and administration. The report will present the results of an empirical study conducted on the digitization of professional education and the new possibilities for implementing pedagogical communication in these conditions, including artificial intelligence.

Unlocking business growth with generative AI in SMEs: opportunities, challenges, the human-ai collaboration

Unlocking business growth with generative AI in SMEs: opportunities, challenges, the human-ai collaboration
(Unlocking business growth with generative AI in SMEs: opportunities, challenges, the human-ai collaboration)

Author(s):Anita Kyurova
Language:English
Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
Page Range:721-736
No. of Pages:16
Keywords:generative AI; ChatGPT; digital transformation
Summary/Abstract:In the era of digital transformation, small- and medium-sized enterprises are recognizing the transformative potential of generative artificial intelligence in driving innovation, efficiency, and growth. Generative AI solutions can transform SME’s business environment by automating tasks, improving customer relations, stimulating data-driven decision making and cost-saving opportunities. However, its adoption raises important challenges. From data privacy and security concerns to ethical implications and workforce dynamics, the integration of AI into business workflows requires careful planning and oversight. Effective collaboration between humans and artificial intelligence is essential for navigating challenges and capitalizing on the opportunities presented by generative AI. In this context, the aim of this paper is to explore the opportunities and challenges of generative AI in SME’s digital transformation endeavors; the importance of the “human-in-the-loop” practices and strategic business approaches for business success. This study investigates the adoption and utilization of generative AI among small and medium-sized enterprises in Bulgaria and provides insights into the current landscape of AI adoption. By embracing the potential of generative AI in the context of digital transformation, SMEs can position themselves for sustained growth and competitive advantage in the constantly changing data-driven environment.

Impact of transformational leadership style on innovation

Impact of transformational leadership style on innovation
(Impact of transformational leadership style on innovation)

Author(s):Bekriet Maksuni
Language:English
Subject(s):Social Sciences, Economy, Psychology, Organizational Psychology, Human Resources in Economy
Page Range:737-743
No. of Pages:7
Keywords:transformational; leadership; innovation; private; public
Summary/Abstract:As many theories explain that transformation leadership style has influence to the followers by dimensions that are included: stimulating/motivation, vision, clear communication; which make to increase in applied manner innovation in work place. The aim of this study is to know how and if the transformational style influence the innovation in private and public work places in Kosovo. The question is if leadership impact successes in institutions/companies. Based on dimensions of Transformational leaders that apply in practice have potential to influence the employee, for measure the variables are use questioners for transformational leadership Öztop, I. (2008) style (7items) and innovation (6 items) De Jong at al. (Erdem et al. 2011) in context with that how people are in touch with newest in daily work in private and public work places. From dates can conclude that the variables are correlated; leadership style is important in improving the effect in work place and keep going on newest that make some places more innovative than others.

Организационна култура и трудова мотивация в производството

Организационна култура и трудова мотивация в производството
(Organizational culture and work motivation in production sector)

Author(s):Vasil Kirov
Language:Bulgarian
Subject(s):Social Sciences, Economy, Psychology, Organizational Psychology, Human Resources in Economy
Page Range:744-755
No. of Pages:12
Keywords:organizational culture; motivation
Summary/Abstract:In the modern world manufacturing traditionally is one of the slightly attractive economic sectors due to the fact that it is mostly connected with doing physical work. Despite that, production itself is the sector which adds real value to the GDP of the economy. This is the main reason production is worth being analyzed in detail with the purpose of looking for methods for constant improvement and increasing of efficiency, hence the competitive advantage. The purpose of this report is to present an empirical confirmation of the significance of the organizational culture in the process of motivating employees in the production sector; to trace the specific image of the modern production organization, and to explain its relation with the motivation. In this sense the purpose of the report is to validate the significance of the cultural context and to define its specific characteristics which attract employees, retain and motivate them to invest part of their life in the development of the organization and in its economic prosperity.

Обучение и развитие на човешкия ресурс в съвременните организации – перспективи и предизвикателства

Обучение и развитие на човешкия ресурс в съвременните организации – перспективи и предизвикателства
(Learning and development of human resources in contemporary organizations – perspectives and challenges)

Author(s):Bilyana Beloeva-Doynovska
Language:Bulgarian
Subject(s):Economy, Human Resources in Economy
Page Range:756-768
No. of Pages:13
Keywords:training; development; human resources; skills
Summary/Abstract:The human factor lies at the core of the long-term and sustainable success of any organization. The quality of products and services provided, and thus the competitiveness of the company, depends on the level of qualification, skills development, and potential of its employees. Given the dynamics of changes in the surrounding economic reality, an increasing number of companies recognize the investment nature of creating and maintaining high professional skills and abilities within their teams. That is why the strategy for training and development of personnel is being built and planned as a mandatory element of the overall vision for human resource management and the organization as a whole. This article reveals the interdependence between contemporary perspectives and trends in enhancing the knowledge, skills, attitudes, and behavior of individuals within the organization, and the influence on attracting, retaining and engaging them in the company. The main external and internal challenges they face on the path to successful planning and implementation of activities related to training and development of their personnel are disclosed. Factors increasing the gap between the importance of this task and organizations' readiness to address it are analyzed.

Factors facilitating cultural competence of arab immigrant women in European context

Factors facilitating cultural competence of arab immigrant women in European context
(Factors facilitating cultural competence of arab immigrant women in European context)

Author(s):Nour Hazim Sa’ad Aldin lsaraj,
Language:English
Subject(s):Economy, Human Resources in Economy
Page Range:769-784
No. of Pages:16
Keywords:Arab Immigrant women; cultural competence; interpersonal competence; motherhood status; work status
Summary/Abstract:This study stands out for its exclusive concentration on identifying the key factors that enhance the cultural competence of Arab immigrant women in the European setting. Arab immigrant women encounter significant hurdles when adjusting to European countries, and this research underscores the significance of social support, language acquisition, work opportunities, and acceptance by the host country in fostering cultural competence. The cultural competence of Arab women was assessed using a 23-item Cultural Competence Scale (Ward & Kennedy, 1999). The study involved 300 Arab immigrant women residing in Turkiye (European part), England, and Bulgaria. Factor analysis revealed three dimensions: cultural awareness, knowledge sensitivity, and interpersonal and survival competence. One-way ANOVA analysis indicated significant differences in cultural competence among the three countries based on work status, marital status, and motherhood status. The groups of demographic variables revealed substantial differences in cultural competence. The study offers recommendations for promoting cultural competence among Arab immigrant women based on the findings.

Лидерството като феномен във вдъхновяването и мотивирането на другите да работят усилено

Лидерството като феномен във вдъхновяването и мотивирането на другите да работят усилено
(Types of leadership and leadership styles)

Author(s):Stefan Djordjevic
Language:Bulgarian
Subject(s):Economy, Human Resources in Economy
Page Range:758-795
No. of Pages:11
Keywords:leadership; leadership styles; leadership theories
Summary/Abstract:There are different leadership styles. From practice, the main styles that could help leaders of different organizations are described. Consciously or unconsciously, everyone chooses and practices their own style. Understanding the types of leadership and their impact can enrich everyone's individual style, make it more flexible and effective. There are several main theories dealing with leadership. Behavioral theories emphasize what exactly a leader does and how he behaves. Can we expect cooperation from him, does he involve the team in decision-making, etc. Contingency theories look at how a given situation affects leadership and for which situations what leadership style is appropriate. Trait theories argue that good leaders share a common set of certain characteristics and that leadership is an innate, instinctive quality that people either have or lack. Theories of power and influence are based on the different ways in which leaders use them.

Икономически растеж, бизнес перспективи, пазарно позициониране в условията на криза Economic growth, business perspectives, market positioning in time of crisis

Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions

Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions (Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions)

Black Sea – borderline or a launching hub for innovation and circularity

Black Sea – borderline or a launching hub for innovation and circularity (Black Sea – borderline or a launching hub for innovation and circularity)

Изследване връзката между инфлационните очаквания, ипотечното кредитиране и паричната политика на централната банка в условията на валутен борд

Renewable energy solutions for financing of renovation of condominium housing

Renewable energy solutions for financing of renovation of condominium housing (Renewable energy solutions for financing of renovation of condominium housing)

Връзката между здравните разходи и икономическия растеж

Връзката между здравните разходи и икономическия растеж (The relationship between health expenditure and economic growth)

Разсъждения върху спомени от бъдещето

Разсъждения върху спомени от бъдещето (Reflections on memories from the future)

Инициирани процеси, които включват прилагане на нови технологии и стратегии

Инициирани процеси, които включват прилагане на нови технологии и стратегии (Initiated processes including application of new technologies and strategies)

Neoclassical concepts of growth from the middle of the 20th and early 21st centuries

Neoclassical concepts of growth from the middle of the 20th and early 21st centuries (Neoclassical concepts of growth from the middle of the 20th and early 21st centuries)

The management effectiveness of the company – the determinant of economic growth

The management effectiveness of the company – the determinant of economic growth (The management effectiveness of the company – the determinant of economic growth)

„Бавният туризъм“ – тенденция в развитието на устойчив бизнес или прикрита форма на емиграция

„Бавният туризъм“ – тенденция в развитието на устойчив бизнес или прикрита форма на емиграция ("Slow tourism" – a trend in the development of sustainable business or a disguised form of emigration)

Innovations for sustainable development of entrepreneurial business in Bulgaria

Innovations for sustainable development of entrepreneurial business in Bulgaria (Innovations for sustainable development of entrepreneurial business in Bulgaria)

Digital transformation as an organizational change of the business model

Digital transformation as an organizational change of the business model (Digital transformation as an organizational change of the business model)

How artificial intelligence is changing investment management

How artificial intelligence is changing investment management (How artificial intelligence is changing investment management)

Правно тълкуване и/ или изкуствен интелект

Правно тълкуване и/ или изкуствен интелект (Legal interpretation and/or artificial intelligence)

Investment policy of the company in crisis conditions

Investment policy of the company in crisis conditions (Investment policy of the company in crisis conditions)

Business digital transformation: a strategic approach to market development

Business digital transformation: a strategic approach to market development (Business digital transformation: a strategic approach to market development)

Ethical regulations of AI in academic publishing – an overview

Ethical regulations of AI in academic publishing – an overview (Ethical regulations of AI in academic publishing – an overview)

Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha

Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha (Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha)

Туристически модули в подкрепа на формалното образование в България

Туристически модули в подкрепа на формалното образование в България (Tourist modules in support of formal education in Bulgaria)

Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises

Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises (Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises)

Challenges for tourism in relation to climate change adaptation

Challenges for tourism in relation to climate change adaptation (Challenges for tourism in relation to climate change adaptation)

Positioning and repositioning of traditional products in local and international markets. The Portuguese experience

Positioning and repositioning of traditional products in local and international markets. The Portuguese experience (Positioning and repositioning of traditional products in local and international markets. The Portuguese experience)

Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective

Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective (Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective)

Characteristics of consumer behaviour of Generation Z

Characteristics of consumer behaviour of Generation Z (Characteristics of consumer behaviour of Generation Z)

The influence of emotional intelligence on the behavior of people in the organization

The influence of emotional intelligence on the behavior of people in the organization (The influence of emotional intelligence on the behavior of people in the organization)

Основният трудов договор – ахилесовата пета на висшето образование в България

Основният трудов договор – ахилесовата пета на висшето образование в България (The basic employment contract – the achilles heel of higher education In Bulgaria)

Personalized and butler service in the hospitality industry as a tool for improving brand image

Personalized and butler service in the hospitality industry as a tool for improving brand image (Personalized and butler service in the hospitality industry as a tool for improving brand image)

Промяна на визуалните възприятия, чрез управление на процеса по създаване на изображения

Промяна на визуалните възприятия, чрез управление на процеса по създаване на изображения (Changing of visual perception through control of the image generating process)

Психологически механизми на наративното убеждаване

Психологически механизми на наративното убеждаване (Psychological mechanisms of narrative persuasion)

Изследване на релациите „копинг стратегии – ръкост“ при мениджъри

Изследване на релациите „копинг стратегии – ръкост“ при мениджъри (Studying the relationships between coping strategies and handedness among managers)

Лайкването като фийдбек във виртуалната комуникация

Лайкването като фийдбек във виртуалната комуникация (Liking as feedback in virtual communication)

Демографски фактори и тяхното влияние върху стратегиите за справяне със стреса в организационна среда

Демографски фактори и тяхното влияние върху стратегиите за справяне със стреса в организационна среда (Demographic factors and their influence on coping strategies in organizational settings)

Когнитивни пристрастия: същност и влияние в бизнес среда

Когнитивни пристрастия: същност и влияние в бизнес среда (Cognitive biases: nature and impact in business environment)

Влияние на интелигентните технологии в процеса на общуване

Влияние на интелигентните технологии в процеса на общуване (Influence of intelligent technologies in the communication process)

Образование – демография или демография – образование

Образование – демография или демография – образование (Education - demography or demography – education)

Възможности за приложение на методите с избутване и изтегляне за планиране и контрол на производство на компоненти в автомобилната индустрия

Трансформация на управлението на веригите на доставките в авиационната индустрия в условия на криза

Трансформация на управлението на веригите на доставките в авиационната индустрия в условия на криза (Transformation of aviation industry supply chain management in the time of crisis)

Същност и характеристики на резилиентните вериги на доставки

Същност и характеристики на резилиентните вериги на доставки (Essence and features of the resilient supply chains)

Кризисен мениджмънт в събитийния туризъм

Кризисен мениджмънт в събитийния туризъм (Crisis management in event tourism)

Стандартите за обслужване като елемент за корпоративните стратегии в хотелиерството

Стандартите за обслужване като елемент за корпоративните стратегии в хотелиерството (Service standards as elements of corporate strategies in hospitality)

Trends in the development of the tourism industry in Vietnam

Икономически растеж, бизнес перспективи, пазарно позициониране в условията на криза
Economic growth, business perspectives, market positioning in time of crisis

Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions
(Opportunities and challenges regarding enterprise participation in global value chains for the development of Bulgarian regions)

Black Sea – borderline or a launching hub for innovation and circularity
(Black Sea – borderline or a launching hub for innovation and circularity)

Renewable energy solutions for financing of renovation of condominium housing
(Renewable energy solutions for financing of renovation of condominium housing)

Връзката между здравните разходи и икономическия растеж
(The relationship between health expenditure and economic growth)

Разсъждения върху спомени от бъдещето
(Reflections on memories from the future)

Инициирани процеси, които включват прилагане на нови технологии и стратегии
(Initiated processes including application of new technologies and strategies)

Neoclassical concepts of growth from the middle of the 20th and early 21st centuries
(Neoclassical concepts of growth from the middle of the 20th and early 21st centuries)

The management effectiveness of the company – the determinant of economic growth
(The management effectiveness of the company – the determinant of economic growth)

„Бавният туризъм“ – тенденция в развитието на устойчив бизнес или прикрита форма на емиграция
("Slow tourism" – a trend in the development of sustainable business or a disguised form of emigration)

Innovations for sustainable development of entrepreneurial business in Bulgaria
(Innovations for sustainable development of entrepreneurial business in Bulgaria)

Digital transformation as an organizational change of the business model
(Digital transformation as an organizational change of the business model)

How artificial intelligence is changing investment management
(How artificial intelligence is changing investment management)

Правно тълкуване и/ или изкуствен интелект
(Legal interpretation and/or artificial intelligence)

Investment policy of the company in crisis conditions
(Investment policy of the company in crisis conditions)

Business digital transformation: a strategic approach to market development
(Business digital transformation: a strategic approach to market development)

Ethical regulations of AI in academic publishing – an overview
(Ethical regulations of AI in academic publishing – an overview)

Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha
(Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha)

Туристически модули в подкрепа на формалното образование в България
(Tourist modules in support of formal education in Bulgaria)

Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises
(Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises)

Challenges for tourism in relation to climate change adaptation
(Challenges for tourism in relation to climate change adaptation)

Positioning and repositioning of traditional products in local and international markets. The Portuguese experience
(Positioning and repositioning of traditional products in local and international markets. The Portuguese experience)

Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective
(Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective)

Characteristics of consumer behaviour of Generation Z
(Characteristics of consumer behaviour of Generation Z)

The influence of emotional intelligence on the behavior of people in the organization
(The influence of emotional intelligence on the behavior of people in the organization)

Основният трудов договор – ахилесовата пета на висшето образование в България
(The basic employment contract – the achilles heel of higher education In Bulgaria)

Personalized and butler service in the hospitality industry as a tool for improving brand image
(Personalized and butler service in the hospitality industry as a tool for improving brand image)

Промяна на визуалните възприятия, чрез управление на процеса по създаване на изображения
(Changing of visual perception through control of the image generating process)

Психологически механизми на наративното убеждаване
(Psychological mechanisms of narrative persuasion)

Изследване на релациите „копинг стратегии – ръкост“ при мениджъри
(Studying the relationships between coping strategies and handedness among managers)

Лайкването като фийдбек във виртуалната комуникация
(Liking as feedback in virtual communication)

Демографски фактори и тяхното влияние върху стратегиите за справяне със стреса в организационна среда
(Demographic factors and their influence on coping strategies in organizational settings)

Когнитивни пристрастия: същност и влияние в бизнес среда
(Cognitive biases: nature and impact in business environment)

Влияние на интелигентните технологии в процеса на общуване
(Influence of intelligent technologies in the communication process)

Образование – демография или демография – образование
(Education - demography or demography – education)

Трансформация на управлението на веригите на доставките в авиационната индустрия в условия на криза
(Transformation of aviation industry supply chain management in the time of crisis)

Същност и характеристики на резилиентните вериги на доставки
(Essence and features of the resilient supply chains)

Кризисен мениджмънт в събитийния туризъм
(Crisis management in event tourism)

Стандартите за обслужване като елемент за корпоративните стратегии в хотелиерството
(Service standards as elements of corporate strategies in hospitality)

Trends in the development of the tourism industry in Vietnam
(Trends in the development of the tourism industry in Vietnam)

Аспекти на устойчивото туристическо развитие
(Aspects of sustainable tourism development)

Апитуризмът като кошер за гражданска ангажираност в кръговите туристически практики
(Apitourism as a hive for civic engagement within circular tourism practices)

Екологични проблеми и опазване на околната среда
(Environmental problems and environmental protection)

The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises
(The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises)

AI led digital transformation in organization learning and development
(AI led digital transformation in organization learning and development)

Човешките ресурси като стратегически фактор в бизнеса
(Human resources as a strategic factor in business)

Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff
(Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff)

Структура на мотивацията за работа при работещи в онлайн среда от различни националности
(Structure of work motivation among online workers of different nationalities)

Комуникационната политика в професионалното образование и обучение с помощта на дигитални технологии
(Communication policy in vocational education and training with the help of digital technologies)

Unlocking business growth with generative AI in SMEs: opportunities, challenges, the human-ai collaboration
(Unlocking business growth with generative AI in SMEs: opportunities, challenges, the human-ai collaboration)

Impact of transformational leadership style on innovation
(Impact of transformational leadership style on innovation)

Организационна култура и трудова мотивация в производството
(Organizational culture and work motivation in production sector)

Обучение и развитие на човешкия ресурс в съвременните организации – перспективи и предизвикателства
(Learning and development of human resources in contemporary organizations – perspectives and challenges)

Factors facilitating cultural competence of arab immigrant women in European context
(Factors facilitating cultural competence of arab immigrant women in European context)

Лидерството като феномен във вдъхновяването и мотивирането на другите да работят усилено
(Types of leadership and leadership styles)