Digital transformation as an organizational change of the business model
Digital transformation as an organizational change of the business model

Author(s): Viktoriya Kalaydzhieva
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: digitalization; digital transformation; management in a digital environment
Summary/Abstract: The knowledge-based economy is increasingly identified with the concepts of data and connectivity. It makes issues related to digital technologies and the changes occurring in business relations and the socio-cultural environment extremely important and topical. The goal is to explore the essence of digital transformation and the different approaches to implementing this process. The main question is: When and how the use of information and communication technologies leads to a digital transformation of the business model? The reasons and conditions inducing this change are analyzed in the context of internal company resources, the market environment and the opportunities provided by new digital technologies. The author's understanding that this change has a systemic and continuous nature and is related to the strategy, leadership, human factor, structural-functional and organizational culture of the company is argued. The key role of the human factor is clarified, as the cognitive competencies, professional skills and personal qualities necessary for flexible and effective management in the implementation of the digital transformation are described. The main components associated with this change are analyzed.

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