Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff
Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff

Author(s): Valentin Kotsakov
Subject(s): Economy, Business Economy / Management, Tourism, ICT Information and Communications Technologies
Published by: Международно висше бизнес училище
Keywords: human resources; knowledge; skills; training; digitization; AI
Summary/Abstract: The report presents the results of a survey of the human resources employed in the hotel and restaurant sector in the municipality of Devin, conducted in the period March-April 2024, regarding their own knowledge and skills, attitudes and concerns about digitization and the introduction of artificial intelligence. The human resources are the most important factor for the development of the modern organization and the implementation of modern policies depends on their motivational, moral and ethical value. That is why knowing and analyzing the state of the human resources, their needs and expectations is very important in our dynamic modern days. For the region of Devin it is characteristic that a large part of the local population is directly dependent on the tourism. The aim of the study is to investigate the level of the organizations and their employees about the current trends in digitization and the introduction of artificial intelligence, as well as the level of the employees knowledge, skills and need of trainings about this area, and whether they feel threatened by artificial intelligence. The analysis made in this survey can be used as a model for researching employees in other sectors and regions in Bulgaria.

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