Влияние на интелигентните технологии в процеса на общуване
Influence of intelligent technologies in the communication process

Author(s): Lalka Borisova, Gergana Rashkova
Subject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Theory of Communication
Published by: Международно висше бизнес училище
Keywords: artificial intelligence; communications; arguments; reframing
Summary/Abstract: Communication is a complex psychological process and as such requires intelligence on the part of the communicating parties. She is a personal quality (cognitive) or acquired, after learning to manage emotions (emotional intelligence). Business communications are carried out through certain channels through various techniques and ways of conducting. The parties in this process strive to achieve efficiency, to solve a pre-planned goal, to build trust and alliances. Intelligent technologies come to the rescue, replacing humans and bringing change to their work. For smooth communication, artificial intelligence must have access to reliable information to avoid distortions and inaccuracies. Our thesis is that the role of smart technologies is to automate the communication process and improve its qualities.

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