Човешките ресурси като стратегически фактор в бизнеса
Human resources as a strategic factor in business

Author(s): Lindita Cenaj, Mariana Usheva
Subject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: human resources; investments; competitiveness; sustainable; strategic
Summary/Abstract: Human resources hold a central position in today's highly competitive business environment. Regardless of automation and technological advancements, individuals' capacity to innovate and be creative remains crucial for organizational success. Investments in human resources play a strategic role in achieving high corporate performance and maintaining competitiveness. However, during economic challenges such as recessions, these investments are often constrained. Modern organizations are faced with the dilemma of balancing human resource investments with globalization and competition. The emphasis on human capital, knowledge, and expertise of professionals becomes increasingly vital for enhancing competitiveness and attaining success in business. Investing in human resources is of paramount importance for sustainable development and effective functioning of organizations in the contemporary business world. Organizations can focus on the development and management of human resources to adapt to evolving conditions and achieve long-term success. Strategic utilization of human potential fosters resilience and adaptability, positioning businesses for sustained excellence and growth.

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