Подход за измерване на фактори, въздействащи върху продажбения потенциал на бизнес организациите
Approach to measuring Factors Affecting the Business Organizations’ Sales Potential

Author(s): Tsvetanka Hristova
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Methodology and research technology, Evaluation research, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: sales potential; evaluation approach; business organization
Summary/Abstract: Тhis report proposes an approach to measuring factors affecting the sales potential of business organizations. The examined key indicators allow the evaluation of various aspects of external and internal variables, as well as the identification of existing resources, capabilities, hidden reserves and untapped opportunities to increase company sales. Indicated are the subsequent future studies which are to be undertaken by the author, regarding the topic.

• Details
• Contents