Сравнителен анализ на моделите за измерване на културните различия: Хофстеде срещу глобалния индекс на колективизма
Comparative Analysis of Cultural Difference Measurement Models: Hofstede vs. the Global Collectivism Index

Author(s): Maria Mutova
Subject(s): Philosophy, Social Sciences, Sociology, Evaluation research, Sociology of Culture, Globalization
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: culture; cultural dimensions; individualism; collectivism
Summary/Abstract: This report analyzes models for measuring cultural differences by comparing Hofstede’s approach with the Global Collectivism Index (GCI). Although Hofstede’s model has made a significant contribution to the study of cultures, its nature fails to capture the contemporary dynamics of cultural change. Developed to eliminate Western biases, the GCI offers a more comprehensive analysis of collectivism across different countries. The report highlights Bulgaria’s complex cultural identity and concludes that the GCI is a more suitable tool for macro-level analysis of cultural trends in the context of globalization.

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