CSR AND SUSTAINABILITY REPORTING IN CZECH REPUBLIC
CSR AND SUSTAINABILITY REPORTING IN CZECH REPUBLIC

Author(s): Vilém Kunz, Štěpánka Hronová
Subject(s): Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: CSR; non-financial reporting; Czech business environment; sustainability; KPMG research
Summary/Abstract: Worldwide as well as in the Czech Republic, increasingly more attention is being concentrated on CSR and sustainable business activities. The paper focuses on the communication process of a company with its stakeholders and the society alike about the social and environmental impacts caused by the firm’s economic activity. The main aim of this paper was to uncover the current state of CSR/sustainability reporting by businesses in the Czech Republic through an own research; yet another goal was to identify major developments in this area within Czech business environment. The research was conducted on a sample of fifty most significant Czech companies based on their revenues (Czech Top 100) through an analysis of their non-financial reporting (separate CSR reports, annual reports, corporate websites). A comparison was made with KPMG research outcomes, which depict a number of major current global trends in reporting of business entities’ responsible behaviour. Worldwide as well as in the Czech Republic, increasingly more attention is being concentrated on CSR and sustainable business activities. The paper focuses on the communication process of a company with its stakeholders and the society alike about the social and environmental impacts caused by the firm’s economic activity. The main aim of this paper was to uncover the current state of CSR/sustainability reporting by businesses in the Czech Republic through an own research; yet another goal was to identify major developments in this area within Czech business environment. The research was conducted on a sample of fifty most significant Czech companies based on their revenues (Czech Top 100) through an analysis of their non-financial reporting (separate CSR reports, annual reports, corporate websites). A comparison was made with KPMG research outcomes, which depict a number of major current global trends in reporting of business entities’ responsible behaviour.

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