ПИСАТЕЛСКАТА АНОНИМНОСТ КАТО ПИАР. ЕДИН ИТАЛИАНСКИ СЛУЧАЙ
THE WRITERS‟ ANONYMITY AS A PR TOOL. AN ITALIAN CASE

Author(s): Daria Karapetkova
Subject(s): Language and Literature Studies, Studies of Literature, Other Language Literature, Theory of Literature
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: Contemporary Italian Literature; Neapolitan Quartet novels; translation; literary identity; PR strategies
Summary/Abstract: Contemporary Italian writer Elena Ferrante has become world-famous since the English translations of her novels and especially The Neapolitan Quartet novels made their appearance in the libraries. Although, no one has ever seen her, she communicates via email and still, this doesn’t affect her success. On the contrary, her anonymity seems to have stimulated readers’ interest. In a case of author’s unknown identity, what prevails – mystery or quality?

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