ЗА ЕЗИКОВАТА ИГРА В БЪЛГАРСКИТЕ МЕДИИ
ABOUT THE LANGUAGE PLAY IN THE BULGARIAN MEDIA

Author(s): Mariyana Parzulova
Subject(s): Language studies, Media studies
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: language play; media; expressiveness
Summary/Abstract: The present work presents the phenomenon of language play in various scientific papers. The general opinion of the scientists is that the language play in the media is related to the deliberate distortion of language and speech standards. The purpose is to achieve a certain effect (stylistic, aesthetic, comic, etc.). Some manifestations of the studied phenomenon are described: graphic, phonological , onomastic games and more.

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