RETORIKA SI SFIDË E KOMUNIKIMIT EFEKTIV
RHETORIC AS EFFECTIVE COMMUNICATION CHALLENGE

Author(s): Albina Pajo, Ediola Nase
Subject(s): Language studies, Pragmatics, Theory of Communication
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: rhetoric; discourse; communication; argumentation; linguistic elements
Summary/Abstract: Rhetoric is the primary field of knowledge which has, on the one side, continually set forward the question of the language being a means of communication and has proposed systematic techniques, with the view of improving it. Likewise, rhetoric is a perfect reinforcing element of the argumentative skills, an inner force, and as such, nowadays it it widely used in the field of "Linguistic elements' of an effective communication. Today's study of the linguistic strategies, moves on the direct level of traditional rhetoric, which appreciates the "the-well known language", which, according to them, is supposed to be adopted to the social background, for a total accomplishement of its primary function, which as a matter of facts, it communication, itself.

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