МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ
MARKETING ASSETS OF THE HIGHER EDUCATION INSTITUTION – FEATURES, MANAGEMENT AND ASSESSMENT APPROACHES

Author(s): Margarita Dancheva
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: marketing assets; higher education institution; management; approaches; objective assessment; Economy
Summary/Abstract: The report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative

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