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The New Idea in Education. Volume 1. 20-21 September 2016. Jubilee Scientific Conference with International Participation Cover Image

Новата идея в образованието. Том 1. 20-21 септември 2016 г. Юбилейна научна конференция с международно участие
The New Idea in Education. Volume 1. 20-21 September 2016. Jubilee Scientific Conference with International Participation

Contributor(s): Petko Chobanov (Editor), Galya Hristozova (Editor), Milen Baltov (Editor), Evelina Dineva (Editor), Vasil Yankov (Editor)
Subject(s): Social Sciences, Language and Literature Studies, Economy, Literary Texts, Education
Published by: Бургаски свободен университет
Keywords: Economy; Finance; Investments; Marketing; Management; Public communications; Journalism; Public Relations; Philology;
Summary/Abstract: The twenty-five-year anniversary of Bourgas Free University, the "New Idea in Education", is unquestionably not only a time of reflection but also a jubilee of the respectful respect for the founders, all the professors, employees and students who built themselves in its creation and Development despite difficulties over the uneven road over the years. It is our duty and responsibility to transfer everything good from experience, effort and traditions to the future. This is good for the next, and it will not be much easier for them in the real world.

  • Print-ISBN-13: 978-619-7126-27-3
  • Page Count: 463
  • Publication Year: 2016
  • Language: English, Bulgarian, Russian
РЕАЛНИЯТ СВЯТ ДА СЕ ВЪРНЕ ОБРАТНО В КЛАСНАТА СТАЯ

РЕАЛНИЯТ СВЯТ ДА СЕ ВЪРНЕ ОБРАТНО В КЛАСНАТА СТАЯ
(THE REAL WORLD TO RETURN BACK TO THE CLASS ROOM)

  • Author(s):Ivan Popchev
  • Language:Bulgarian
  • Subject(s):Essay|Book Review |Scientific Life
  • Page Range:11-32
  • No. of Pages:11
  • Keywords:real world; student initiative for pluralism; cyber risk; cyber threat; cuber security; cyber warfare
  • Summary/Abstract:The focus of discussion is the role of universities to mprove the quality of education through modernizing the curriculum content knowledge, experience and skills in analysis, evaluation and risk management challenges of the real world. Attention is drawn to integrated risk management throughout the organization, a Web technology, digital literacy, cyber risk, cyber threats and cyber warfare
ПРОБЛЕМЫ ФОРМИРОВАНИЯ ИНФРАСТРУКТУРЫ ПОДДЕРЖКИ МАЛОГО БИЗНЕСА В РОССИЙСКОЙ ФЕДЕРАЦИИ

ПРОБЛЕМЫ ФОРМИРОВАНИЯ ИНФРАСТРУКТУРЫ ПОДДЕРЖКИ МАЛОГО БИЗНЕСА В РОССИЙСКОЙ ФЕДЕРАЦИИ
(PROBLEMS OF FORMATION OF INFRASTRUCTURE OF SUPPORT OF SMALL BUSINESS IN THE RUSSIAN FEDERATION)

  • Author(s):Lyudmila Gennadievna Rudenko
  • Language:Russian
  • Subject(s):Economy
  • Page Range:33-42
  • No. of Pages:9
  • Keywords:small business; small business; infrastructure support; system
  • Summary/Abstract:: The article presents the author's interpretation of the infrastructure of support of small business in the Russian Federation, introduced as a three-level system of allocating federal, regional and local level. The problems impeding its effective functioning, both institutional and economic issues. Outlines the solutions to problems of formation and development of the system of infrastructural support of small entrepreneurship. One of the basic conditions of the development of infrastructure to support small businesses is to create scientific and methodological substantiation of legal, administrative, economic, financial management tools and the formation of its constituents.
EMPLOYEE WROK CULTURE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A STUDY OF EMPLOYEE PARTICIPATION CULTURE IN PUBLIC ENTERPRISES NEPAL

EMPLOYEE WROK CULTURE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A STUDY OF EMPLOYEE PARTICIPATION CULTURE IN PUBLIC ENTERPRISES NEPAL
(EMPLOYEE WROK CULTURE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A STUDY OF EMPLOYEE PARTICIPATION CULTURE IN PUBLIC ENTERPRISES NEPAL)

  • Author(s):Daya Raj Dhakal
  • Language:English
  • Subject(s):Economy
  • Page Range:43-47
  • No. of Pages:4
  • Keywords:employee involvement; public enterprise (PE); team work; employee culture
  • Summary/Abstract:Nepal government holds major share of Public enterprises in Nepal. Since the public enterprises are directly relates to the interest of public it has important contributory role to the nation therefore smooth operation of these public enterprises is most. However looking to current performance of PEs, majority of public enterprises Nepal face loss. This is because it become financial burden for the country. Several numbers of literature has explained employee participative culture is one that affects organizational performance. Therefore this study is try to explores existing situation of employee work culture and its impact to the performance of public enterprises. Since most of PEs are loss this study is highly relevant. Study includes both successful and unsuccessful public enterprises Nepal. The advantage of this research is broadly defined sets of two variables employee involvement and employee team work and focus interrelationship with PEs performance. The result revealed most of unsuccessful PEs have poor employee involvement and team work culture. The result shows there is strong relationship between employee participative work culture and public enterprises performance in Nepal. The result state both employee involvement and team work culture is important factor of enterprises performance but relatively employee involvement is most influencing factor
ORANGE ECONOMY

ORANGE ECONOMY
(ORANGE ECONOMY)

  • Author(s):Oscar Javier Zambrano Valdivieso
  • Language:English
  • Subject(s):Economy
  • Page Range:48-55
  • No. of Pages:7
  • Keywords:Development-Society- Orange economy - Policies IDB-Creativity-Innovation
  • Summary/Abstract:The creative economy, known as the Orange economy, represents an enormous wealth based on talent, intellectual property, connectivity and of course, the cultural heritage of our region [1]. Orange economy, according to the IDB, is defined by the area in which combines three essential elements: first, the raw material comes from creativity, the arts and culture; second, has a close relationship with intellectual property rights, and third, is a direct function of a chain of creative value. This ability to view oriented productivity in reference to human, social and cultural aspect economy becomes analysis an infinite opportunity in the economic development of Santander
СЪВРЕМЕННИ ИЗСЛЕДВАНИЯ ОТНОСНО ВЛИЯНИЕТО НА ЧОВЕШКИЯ КАПИТАЛ ВЪРХУ РАСТЕЖА

СЪВРЕМЕННИ ИЗСЛЕДВАНИЯ ОТНОСНО ВЛИЯНИЕТО НА ЧОВЕШКИЯ КАПИТАЛ ВЪРХУ РАСТЕЖА
(CONTEMPORARY RESEARCH ON THE IMPACT OF HUMAN CAPITAL ON GROWTH)

  • Author(s):Mariya Neycheva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:56-60
  • No. of Pages:4
  • Keywords:human capital; growth; systematic literature review; new member states
  • Summary/Abstract:The paper represents an overview of the current state of the publications exploring the link between education and growth in the New EU Member States from Central and Eastern Europe by utilizing the systematic literature review approach. The latter is applied to two of the most popular abstract and citation databases of peerreviewed references in the Social Science field – SCOPUS and Web of Science – over the period 1996-2016.
SOCIAL VALUE

SOCIAL VALUE
(SOCIAL VALUE)

  • Author(s):Sergio Fernando Garces Arias
  • Language:English
  • Subject(s):Economy
  • Page Range:61-67
  • No. of Pages:6
  • Keywords:Social Value; Methodological Method; Third Sector; Impact; Evaluation
  • Summary/Abstract:One of the main goals on this document is for obtain a wise knowledge about the diverse impacts and support the decisions in the social politics; especially in the evaluation and assignation of resources to social invest in programs or units where counting with concepts and tools that let the measurement of social values, and their different dimensions. Planning a program is an essential part to count with the effects from it to the general population. The depth and width of the evaluation on the Social Value and the activities toward the adaptation of the program to social criteria depend on the predicable charge, sensitive of offered services, the complex on the program, the available information as well the evaluation during the course. It is really important to keep a close attention to the programs especially those that create a big social impact. In order to define the framework and possible central aspects of the evaluation of social value will require sorting and examining the social effects of the program planned by their impact, scope and importance, using information commonly available and material relevant work. Based on this information, the corresponding terms of reference for the evaluation of social value will be made. This document is primarily aimed at technicians and specialists of social activity in the institutions that need to evaluate social programs
БАЗЕЛ III: ОПИТ ЗА ТРАНСФОРМАЦИЯ НА СВЕТОВНИЯ ГЕОПОЛИТИЧЕСКИ РЕД

БАЗЕЛ III: ОПИТ ЗА ТРАНСФОРМАЦИЯ НА СВЕТОВНИЯ ГЕОПОЛИТИЧЕСКИ РЕД
(BASEL III: EXPERIENCE OF TRANSFORMATION OF THE WORLD GEOPOLITICAL ORDER)

  • Author(s):Georgi Marinov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:68-79
  • No. of Pages:11
  • Keywords:world geopoliticy; positioning; main political subjects; transformation; Basel II
  • Summary/Abstract: The World situation in the past 100 yars and the geopolitical order in the beginning of the 21st century are subject of review.
ВЪЗМОЖНОСТИ ЗА СЪТРУДНИЧЕСТВО С БИЗНЕСА И ПРОФЕСИОНАЛНИТЕ ОРГАНИЗАЦИИ ПРИ ОБУЧЕНИЕТО ПО СЧЕТОВОДСТВО ВЪВ ВИСШИТЕ УЧЕБНИ ЗАВЕДЕНИЯ В БЪЛГАРИЯ

ВЪЗМОЖНОСТИ ЗА СЪТРУДНИЧЕСТВО С БИЗНЕСА И ПРОФЕСИОНАЛНИТЕ ОРГАНИЗАЦИИ ПРИ ОБУЧЕНИЕТО ПО СЧЕТОВОДСТВО ВЪВ ВИСШИТЕ УЧЕБНИ ЗАВЕДЕНИЯ В БЪЛГАРИЯ
(COOPERATION BETWEEN BULGARIAN UNIVERSITIES, PROFESSIONAL ORGANISATIONS AND BUSINESS REPRESENTATIVES IN THE FIELD OF ACCOUNTING EDUCATION)

  • Author(s):Eleonora Petrova Stancheva-Todorova, Iliyana Ankova Stoyanova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:80-89
  • No. of Pages:9
  • Keywords:accounting education in Bulgaria; professional organisations; business representatives; best practices; problems
  • Summary/Abstract:The aim of this article is to analyse possibilities for joint activities and initiatives between Bulgarian universities, business representatives and national and international professional organisations, taking into consideration our national characteristics as well as the experience and achievements of countries with well-developed accounting education. Different opportunities for cooperation are studied based on best international practices. Some potential problems are explored in the context of our peculiarities and traditions
ТРАНСАТЛАНТИЧЕСКОТО ПАРТНЬОРСТВО ЗА ТЪРГОВИЯ И ИНВЕСТИЦИИ (ТПТИ): ВЪЗМОЖНОСТИ, ПРОБЛЕМИ И ПЕРСПЕКТИВИ

ТРАНСАТЛАНТИЧЕСКОТО ПАРТНЬОРСТВО ЗА ТЪРГОВИЯ И ИНВЕСТИЦИИ (ТПТИ): ВЪЗМОЖНОСТИ, ПРОБЛЕМИ И ПЕРСПЕКТИВИ
(THE TRANSATLANTIC TRADE AND INVESTMENT PARTNERSHIP (TTIP): POTENCIALS, PROBLEMS AND PERSPECTIVES)

  • Author(s):Diana Sabotinova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:90-101
  • No. of Pages:11
  • Keywords:transatlantic trade and investment partnership (TTIP)
  • Summary/Abstract:The transatlantic trade and investment partnership (TTIP) which is an agreement between the EU and the United Sates would be unprecedented in terms of its sheer dimension. It would create a free trade area representing nearly 50 percent of global economic output, with 11.8 percent of the world population. It is the advantage to be derives from a reduction of tariff and, above all, non-tariff barriers to free trade that serve as a justification for the TTIP negotiations. The most controversial measure in TTIP beyond any doubt is the investor/state dispute settlement (ISDS) system. There is a growing fear that the search for harmonization and mutual recognition of rules and standards, which is a central feature of the negotiations, will translate into a downward spiral of worsening standards and lead to social dumping.
ОБУЧЕНИЕТО ПО ТУРИЗЪМ В УНИВЕРСИТЕТ „ПРОФ. Д-Р АСЕН ЗЛАТАРОВ” И ВЪЗМОЖНОСТИТЕ ЗА ПРОФЕСИОНАЛНА РЕАЛИЗАЦИЯ НА СТУДЕНТИТЕ ОТ ЕДНОИМЕННОТО НАПРАВЛЕНИЕ

ОБУЧЕНИЕТО ПО ТУРИЗЪМ В УНИВЕРСИТЕТ „ПРОФ. Д-Р АСЕН ЗЛАТАРОВ” И ВЪЗМОЖНОСТИТЕ ЗА ПРОФЕСИОНАЛНА РЕАЛИЗАЦИЯ НА СТУДЕНТИТЕ ОТ ЕДНОИМЕННОТО НАПРАВЛЕНИЕ
(TRAINING IN TOURISM IN „PROF. DR. ASEN ZLATAROV” UNIVERSITY AND OPPORTUNITIES FOR CAREER DEVELOPMENT OF GRADUATES FROM THE EPONYMOUS DIRECTION)

  • Author(s):Zlatina Karadjova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:102-109
  • No. of Pages:7
  • Keywords:education; training; specialty „Tourism”; „Prof. Dr. Zlatarov” University; career; employers
  • Summary/Abstract:Educating and training have a key role to meet the needs of the the labor force possessing skills and knowledge in accordance with the current and future needs of the labor market. In this regard, the future will continue activities aimed at promoting lifelong learning, quality assurance of vocational education and training, development of career guidance services, improving links to education and training with business
CHALLENGES AND CHANGES IN THE DEVELOPMENT OF INTERNATIONAL TOURISM DESTINATIONS WITH FOCUS ON REBUILDING STRUCTURES AFTER ECONOMICAL, POLITICAL AND NATURAL CRISIS

CHALLENGES AND CHANGES IN THE DEVELOPMENT OF INTERNATIONAL TOURISM DESTINATIONS WITH FOCUS ON REBUILDING STRUCTURES AFTER ECONOMICAL, POLITICAL AND NATURAL CRISIS
(CHALLENGES AND CHANGES IN THE DEVELOPMENT OF INTERNATIONAL TOURISM DESTINATIONS WITH FOCUS ON REBUILDING STRUCTURES AFTER ECONOMICAL, POLITICAL AND NATURAL CRISIS)

  • Author(s):Krassimira Staneva
  • Language:English
  • Subject(s):Economy
  • Page Range:110-114
  • No. of Pages:4
  • Keywords:international tourism destinations; crisis; changes; challenges; relocate; rebuilding concept
  • Summary/Abstract:The crisis’s impact on international tourism destinations architectonics was described. Some new problems after crisis were evaluated- reduction of tourism activity, cancellations of services and lack of security for tourists. A Special „Restart, Relocate and Rebuild” concept was created. Some stimulus for ignoring the negative foot print of crises on touristic destinations can be regarded as solutions
ФИЛОСОФИЯ НА ДЕФИЦИТНОТО БЮДЖЕТНО ФИНАНСИРАНЕ

ФИЛОСОФИЯ НА ДЕФИЦИТНОТО БЮДЖЕТНО ФИНАНСИРАНЕ
(PHILOSOPHY OF SCARCE BUDGET FINANCING)

  • Author(s):Dimitar Stoyanov Vergiev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:115-121
  • No. of Pages:6
  • Keywords:finance; economy; budget; debt; investment
  • Summary/Abstract:In this paper pays special attention to the theoretical concepts of the role of leverage in government, in the formation of policies and standards of living. I believe that countries like Bulgaria, finding an optimal solution in terms of debt and plays a vital role in the survival of the state as sovereign and economic entity of the map. Based on an analysis of state budget and debt payments to him could make a number of private conclusions as to the state of the public sector and the economic activity of subjects in Bulgaria
СОЦИАЛНО ПРЕДПРИЕМАЧЕСТВО: СЪЩНОСТ, ХАРАКТЕРИСТИКИ И ОБХВАТ

СОЦИАЛНО ПРЕДПРИЕМАЧЕСТВО: СЪЩНОСТ, ХАРАКТЕРИСТИКИ И ОБХВАТ
(SOCIAL ENTREPRENEURSHIP: NATURE AND CHARACTERISTICS)

  • Author(s):Iliya Kereziev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:122-126
  • No. of Pages:4
  • Keywords:entrepreneurship; social entrepreneurship; characteristics
  • Summary/Abstract:Despite its popularity, the current use of term social entrepreneurship is still vague and there is a lack of clarity about its core meaning, characteristics and boundaries. This often leads to its misunderstanding and various activities are mistakenly considered as social entrepreneurship. This paper discusses and reveals the nature and boundaries of social entrepreneurship by identification of its specific characteristics, which differentiates it from commercial entrepreneurship and also from socially focused initiatives and activities
ПАЗАРНА СИЛА НА ФИРМИТЕ И МЕРКИ ЗА ЗАЩИТА ОТ ПРОСРОЧЕНИ ВЗЕМАНИЯ

ПАЗАРНА СИЛА НА ФИРМИТЕ И МЕРКИ ЗА ЗАЩИТА ОТ ПРОСРОЧЕНИ ВЗЕМАНИЯ
(MARCET POWER OF FIRMS AND MEASURES AGAINST OVERDUE ACCOUNTS RECEIVABLES)

  • Author(s):Galya Taseva-Petkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:127-137
  • No. of Pages:10
  • Keywords:measures against arrears; market power; trade credit; overdue accounts receivables
  • Summary/Abstract:The article explores the existence of a relationship between market power of companies and implementation of measures to reduce the risk of arrears. The analysis used data from empirical sociological survey among 1000 non-financial enterprises. In the Bulgarian economic conditions characterized by a shortage of liquidity, weak protection of the rights of the creditors and lower contractual discipline, empirical results show that the greater market power enhances companies to implement various measures to reduce the risk of arrears. It was found that the higher sales, the availability of developed innovative products and services, as well as numerous other actions leading to increased market power of the companies favor the increased use of some of the most popular in the country measures to reduce the risk of overdue receivables, such as requiring advance payment, suspension of supply of incorrect customer, requirement of a bank guarantee and taking legal action to recover debts. It can be concluded that increasing the competitiveness of companies and strengthen their market positions will contribute to alleviating the problem of overdue trade receivables
РАЗПРОСТРАНЕНИЕ НА ФАКТОРИНГА В БЛГАРИЯ

РАЗПРОСТРАНЕНИЕ НА ФАКТОРИНГА В БЛГАРИЯ
(DIFFUSION OF FACTORING IN BULGARIA)

  • Author(s):Galya Taseva-Petkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:138-146
  • No. of Pages:9
  • Keywords:factoring; accounts receivables; trade credit
  • Summary/Abstract:The article examines the diffusion of factoring in Bulgaria. The analysis used data from empirical sociological survey conducted among 1000 non-financial enterprises. The results revealed a low diffusion of this service in the country. Empirical tests showed statistical connection between the use of factoring and basic characteristics of enterprises as their main activity, size and breadth of the market. It was found that a significant factor in low diffusion of factoring in Bulgaria is the fact that it is available mainly to large-sized companies. Construction and industry sectors are with the highest percentage of companies using factoring. Among the explanations for this is that they have a larger scale and higher need for short-term financing, due to the slow turnover of assets. Wider diffusion of factoring is observed among the companies exporting goods and/or services. Among the reasons for this are high risks accompanying foreign trade. Moreover, the administration of export transactions is more expensive and difficult. In addition, these transactions are usually for larger amounts and longer periods of deferred payment, creating liquidity problems for companies. It was also found that an essential factor for the low diffusion of factoring in Bulgaria is that companies are not familiar with this service.
НОВИ АСПЕКТИ ЗА УПРАВЛЕНИЕ НА РИСКА ПРИ ВЗИМАНЕТО НА ИНВЕСТИЦИОННИ РЕШЕНИЯ

НОВИ АСПЕКТИ ЗА УПРАВЛЕНИЕ НА РИСКА ПРИ ВЗИМАНЕТО НА ИНВЕСТИЦИОННИ РЕШЕНИЯ
(NEW ASPECTS FOR THE MANAGEMENT RISK IN MAKING INVESTMENT DECISIONS)

  • Author(s):Nadya Velinova-Sokolova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:147-153
  • No. of Pages:6
  • Keywords:risk; risk managenment; financial unstruments; hedging
  • Summary/Abstract:Many complex financial instruments were created in the recent decades on XX c. They found very quickly their place in the world financial markets. As a results, the paper develops a new approach to management risk and a model for hedging that is more representative of the risk activities. The present paper aims to present the requirements of the new hedge accounting and new risk management approach. The problem of risk management has been also considered
УПРАВЛЕНИЕ НА ИНОВАЦИОННИЯ ПОТЕНЦИАЛ НА ИНДУСТРИАЛНО ПРЕДПРИЯТИЕ

УПРАВЛЕНИЕ НА ИНОВАЦИОННИЯ ПОТЕНЦИАЛ НА ИНДУСТРИАЛНО ПРЕДПРИЯТИЕ
(MANAGEMENT OF THE INNOVATIVE POTENTIAL OF INDUSTRIAL ENTERPRISE)

  • Author(s):Miroslav Ganchev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:154-157
  • No. of Pages:3
  • Keywords:innovation potential; innovation strategy; industrial eneterprices; economic potential
  • Summary/Abstract:The report examines the management issues of the innovation potential of industrial enterprise. The main component of the innovation potential as an economic category are investigated and recommendations to evaluate innovation potential are proposed
THE PARADIGM SHIFT IN THE GLOBAL RISK SOCIETY: FROM CRIMINAL LAW TO GLOBAL SECURITY LAW – AN ANALYSIS OF THE CHANGING LIMITS OF CRIME CONTROL

THE PARADIGM SHIFT IN THE GLOBAL RISK SOCIETY: FROM CRIMINAL LAW TO GLOBAL SECURITY LAW – AN ANALYSIS OF THE CHANGING LIMITS OF CRIME CONTROL
(THE PARADIGM SHIFT IN THE GLOBAL RISK SOCIETY: FROM CRIMINAL LAW TO GLOBAL SECURITY LAW – AN ANALYSIS OF THE CHANGING LIMITS OF CRIME CONTROL)

  • Author(s):Ulrich Sieber
  • Language:English
  • Subject(s):Economy
  • Page Range:158-171
  • No. of Pages:13
  • Keywords:New Threats; New Fears; and the Dogma of Security
ОПРЕДЕЛЯНЕ НА ИКОНОМИЧЕСКИЯ ПОТЕНЦИАЛ НА СПАРКИ АД РУСЕ

ОПРЕДЕЛЯНЕ НА ИКОНОМИЧЕСКИЯ ПОТЕНЦИАЛ НА СПАРКИ АД РУСЕ
(DETERMINATION OF THE ECONOMIC POTENTIAL OF SPARKY AD RUSE)

  • Author(s):Miroslav Ganchev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:172-180
  • No. of Pages:8
  • Keywords:economic potential; strategic plan; efficiency; etc
  • Summary/Abstract:Determining the economic potential of Sparky AD: Determining the economic potential is essential to the existence of industrial enterprise in the market and making strategic decisions and drawing up a business plan for action in the short and long term
ПРОУЧВАНЕ НА СЪТРУДНИЧЕСТВОТО „УНИВЕРСИТЕТ- ПРЕДПРИЯТИЯ“ СРЕД УНИВЕРСИТЕТИТЕ ОТ БЪЛГАРИЯ И ЕС

ПРОУЧВАНЕ НА СЪТРУДНИЧЕСТВОТО „УНИВЕРСИТЕТ- ПРЕДПРИЯТИЯ“ СРЕД УНИВЕРСИТЕТИТЕ ОТ БЪЛГАРИЯ И ЕС
(ENQUIRY OF PARTNERSHIP „UNIVERSITYENTREPRENEURSHIP” AMONG UNIVERSITIES IN BULGARIA AND EU)

  • Author(s):Daniela Yordanova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:181-197
  • No. of Pages:16
  • Keywords:„university – enterprises” cooperation; employability of graduating students; comparison between universities in Bulgaria and EU
  • Summary/Abstract:The article is presenting the results of research of the problems of university - enterprises cooperation for encouragement of employability of graduating students. The research is held among representatives of business faculties in Bulgarian and EU universities, where education in bachelor programs in Business management and Industrial management or similar is carried out. The research activity is a part of project funded from Operational program „Human Resources development”, co-funded by European Social Fund of European Union.
ACTUAL DISCUSSION AROUND DEATH PENALTY IN JAPAN

ACTUAL DISCUSSION AROUND DEATH PENALTY IN JAPAN
(ACTUAL DISCUSSION AROUND DEATH PENALTY IN JAPAN)

  • Author(s):Shinichi Ishizuka
  • Language:English
  • Subject(s):Economy
  • Page Range:198-211
  • No. of Pages:12
  • Summary/Abstract:I will report about the actual situation and discussion concerning death penalty in Japan. At first I review statistics on crimes and incarceration, whereby the number of reported cases of Japanese Penal Code offenses amounted to 2.5 million in 1997 and increased every year, reaching 3.6 million in 2002 and 2003. However, from 2004 on the number decreased to 2.5 million in 2008. In this paper I call such rise and fall ”Mt. Fujiline” which shows a mountain-shaped curve on a graph. Secondly I address death penalty in Japan, showing types of offences punishable by death, citing three principle judgments of the Supreme Court and analyzing statistics concerning death sentences and executions. Thirdly I regard the lay judge system, so-called „SAIBANIN-SAIBAN“, and changes before and after its introduction, and explain backgrounds of the drastic up and down on death penalties. I can determine new criminal policies under Saibanin-Saiban as the background of changing sentences on the one hand and political regime change from the LDP to the DP as the background of changing numbers of executions on the other hand. Finally I consider whether the „Monsieur Verdoux”- time is over or not.
УПРАВЛЕНИЕ НА КВАНТИЛНИ ПОРТФЕЙЛИ КАТО ИЗТОЧНИК НА АКТИВНА ДОХОДНОСТ

УПРАВЛЕНИЕ НА КВАНТИЛНИ ПОРТФЕЙЛИ КАТО ИЗТОЧНИК НА АКТИВНА ДОХОДНОСТ
(MANAGEMENT OF QUANTINE PORTFOLIOS AS A SOURCE OF ACTIVE RETURN)

  • Author(s):Nikola Iliychev Iliev, Beatris Lyubenova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:212-219
  • No. of Pages:13
  • Keywords:Alpha; Information Coefficient; Information Ratio; Predictor
  • Summary/Abstract:Fundamental for the modern capital markets, the process of portfolio management is key for the success of each investor. It’s evolution into the active portfolio management transforms it to a process of estimation of excess return over the market – alpha. The investor realizes it if he transforms the passive portfolio into an active one. A question arises is it possible to realize return over the market without pass through a passive portfolio? The answer of this question can be found in the quintile portfolio
ИНВЕСТИЦИИТЕ В ЧОВЕШКИ КАПИТАЛ В СФЕРАТА НА ОБРАЗОВАНИЕТО КАТО ОСНОВА ЗА ИКОНОМИЧЕСКОТО РАЗВИТИЕ НА НАЦИЯТА

ИНВЕСТИЦИИТЕ В ЧОВЕШКИ КАПИТАЛ В СФЕРАТА НА ОБРАЗОВАНИЕТО КАТО ОСНОВА ЗА ИКОНОМИЧЕСКОТО РАЗВИТИЕ НА НАЦИЯТА
(INVESTMENT IN HUMAN CAPITAL IN EDUCATION AS A BASIS FOR ECONOMIC DEVELOPMENT OF THE NATION)

  • Author(s):Kristian Valchev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:220-225
  • No. of Pages:5
  • Keywords:economy; investment; competitiveness; education; human capital
  • Summary/Abstract:Present socio-economic conditions are accompanied with changes in investment in education. Transforms overall role of human capital (education respectively) in the modern economy. Competitive advantage of nations, economics, organizations and individual in the knowledge economy and information society consists in knowledge, skills and attitudes of people available. The place of education in the country's priorities, investments are allocated for education and the results achieved in the education system today, determine the state of the economy tomorrow. In Bulgaria, analyzing the data provided by national statistics and representative survey of PISA, these results can be regarded as troublesome and forecasts for the future economic competitiveness of the country and its human capital as unsustainable
PRICE ACTION АНАЛИЗ НА БИТКОЙН СПРЯМО ЩАТСКИЯ ДОЛАР

PRICE ACTION АНАЛИЗ НА БИТКОЙН СПРЯМО ЩАТСКИЯ ДОЛАР
(PRICE ACTION ANALYSIS OF BITKOIN AS THE STATE DOLLAR)

  • Author(s):Georgi Dobromirov Yordanov, Alihusein Aliyev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:226-234
  • No. of Pages:8
  • Keywords:Bitcoin; Technical Analysis; MT4; SMA; Volume; MACD
  • Summary/Abstract:The global financial and economic crisis in 2008 provide an excellent opportunity for the development of new alternative and revolutionary payment instrument - Bitcoin. In the paper we explore the future development of Bitcoin currency, citing a strategy based on technical analysis
МЕДУНАРОДНИ ТЕНДЕНЦИИ ВВ ВИСЕТО БИЗНЕС ОБРАЗОВАНИЕ И ОЧАКВАНИЯ НА РАБОТОДАТЕИТЕ

МЕДУНАРОДНИ ТЕНДЕНЦИИ ВВ ВИСЕТО БИЗНЕС ОБРАЗОВАНИЕ И ОЧАКВАНИЯ НА РАБОТОДАТЕИТЕ
(INTERNATIONAL TRENDS IN THE HIGHER BUSINESS EDUCATION AND EMPLOYERS’ EXPECTATIONS)

  • Author(s):Lina Anastassova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:235-247
  • No. of Pages:12
  • Keywords:business higher education; employers’ expectations; graduates’ skills
  • Summary/Abstract:Тhe paper discusses the major trends in the higher business education in global context and it is based on statistical data from reports of many governmental bodies and international organizations like UNESCO, UNO, British Council, United States Institute for International Education, The UK Department for Higher Education etc. On the other hand the paper examines the employers’ opinion about the most important skills they value when they employ young graduates with business higher education with Bachelor’s or Master’s degree. This part of the paper is based on analysis of secondary data from a lot of international research on employers’ opinion but on empirical data and conclusions from a representative survey with Bulgarian employers of companies from various sectors as well. The last part of the paper contains conclusions and suggestions for future activities on institutional and national level for improvement of the higher education in Bulgaria.
ВЪВЕЖДАНЕ НА СТАНДАРТИЗИРАНИ ДЕЙНОСТИ В ПРОЦЕСИТЕ НА ОБСЛУЖВАНЕ – ПОЛЗИ И ПРОБЛЕМИ

ВЪВЕЖДАНЕ НА СТАНДАРТИЗИРАНИ ДЕЙНОСТИ В ПРОЦЕСИТЕ НА ОБСЛУЖВАНЕ – ПОЛЗИ И ПРОБЛЕМИ
(IMPLEMENTATION OF STANDARD WORK IN THE SERVICE PROCESSES - BENEFITS AND PROBLEMS)

  • Author(s):Yulia Yorgova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:248-256
  • No. of Pages:8
  • Keywords:standard work; services; types of service processes
  • Summary/Abstract:In this paper it is analyzed the opportunities for implementing the principle of standard work in the various types of service processes performed in the service organizations and offices. As a result some general conclusions regarding the benefits and problems of the application of this concept have been formulated.
СТРУКТУРНА СЪГЛАСУВАНОСТ НА КОНЦЕПЦИИТЕ „МАРКЕТИНГ НА ВЗАИМООТНОШЕНИЯТА“ И „УПРАВЛЕНИЕ НА ВЗАИМООТНОШЕНИЯТА С КЛИЕНТИ

СТРУКТУРНА СЪГЛАСУВАНОСТ НА КОНЦЕПЦИИТЕ „МАРКЕТИНГ НА ВЗАИМООТНОШЕНИЯТА“ И „УПРАВЛЕНИЕ НА ВЗАИМООТНОШЕНИЯТА С КЛИЕНТИ
(STRUCTURAL COORDINATION OF THE CONCEPTS OF MARKETING OF RELATIONS AND MANAGEMENT OF CUSTOMER RELATIONS)

  • Author(s):Evgeni Stanimirov, Vladimir Zhechev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:257-264
  • No. of Pages:7
  • Keywords:Relational exchange; relationship marketing; customer relationship management; structural consistency
  • Summary/Abstract:Often in practice and in some scientific publications the relational concepts „relationship marketing” and „customer relationship management” are perceived as interchangeable. This article is an attempt to assess the structural consistency of these concepts. The comparison of relational concepts has been carried out by two criteria: relationship life cycle and structural components of the concepts. Despite the existence of some differences between the examined concepts, the authors find a high degree of similarity of the studied structures
ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ ИНТЕГРАЦИИ НАУКИ И ОБРАЗОВАНИЯ В РЕСПУБЛИКЕ КАЗАХСТАН

ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ ИНТЕГРАЦИИ НАУКИ И ОБРАЗОВАНИЯ В РЕСПУБЛИКЕ КАЗАХСТАН
(PROBLEMS AND PROSPECTS OF INTEGRATION OF SCIENCE AND EDUCATION IN THE REPUBLIC OF KAZAKHSTAN)

  • Author(s):Lidiya Bekenova
  • Language:Russian
  • Subject(s):Economy
  • Page Range:265-275
  • No. of Pages:10
КОНЦЕПТУАЛЕН МОДЕЛ НА УПРАВЛЕНИЕ НА КАРИЕРАТА В ОРГАНИЗАЦИЯТА

КОНЦЕПТУАЛЕН МОДЕЛ НА УПРАВЛЕНИЕ НА КАРИЕРАТА В ОРГАНИЗАЦИЯТА
(CONCEPTUAL MODEL FOR CAREER MANAGEMENT IN THE ORGANIZATION)

  • Author(s):Galina Kurteva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:276-287
  • No. of Pages:11
  • Keywords:career; career development; career management
  • Summary/Abstract:In contemporary organizations employee’s career development is not always associated with climbing a hierarchical ladder but also with realization of opportunities for enrichment of the employee’s position and increase of his satisfaction with the role which he plays in the organization. The transformation of the career trajectory, which is a strictly ascending straight line, imposes important requirements for the content of the career activities in the organization. In addition, it provokes a demand for flexible instrumentation for the fulfillment of those requirements. The report presents one possible model for career management based on partnership between the organization and the individual.
ОРГАНИЗАЦИОННА КУЛТУРА В РАЗУЗНАВАТЕЛНИ И КОНТРАРАЗУЗНАВАТЕЛНИ ОРГАНИЗАЦИИ

ОРГАНИЗАЦИОННА КУЛТУРА В РАЗУЗНАВАТЕЛНИ И КОНТРАРАЗУЗНАВАТЕЛНИ ОРГАНИЗАЦИИ
(ORGANIZATIONAL CULTURE IN THE INTELLIGENCE AND COUNTERINTELLIGENCE ORGANIZATIONS)

  • Author(s):Konstantin Kazakov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:288-295
  • No. of Pages:7
  • Keywords:Organizational culture; intelligence services; counterintelligence services; national security system
  • Summary/Abstract:Change in organizations is pervasive because of the degree and rapidity of change in the external environment. The rate of technological change associated with this information explosion has created an environment intolerant of the status quo.This paper describes organizational culture in the intelligence and counterintelligence services
ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ

ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ
(MEASUREMENT OF ATTITUDES IN MARKETING RESEARCH)

  • Author(s):Atanas Luizov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:296-299
  • No. of Pages:3
  • Keywords:attitude; explicit and implicit measures; IAT; marketing research
  • Summary/Abstract:This article highlights conceptual issues and some empirical findings on the topic of attitudes and their measurement in marketing research. The author suggests that implicit nature of attitudes and context of consumer decision making shows significant promise of employing the implicit measure of attitudes as a methodological tool.
СРАВНИТЕЛЕН АНАЛИЗ НА ЕВРОПЕЙСКАТА И АМЕРИКАНСКАТА КОНТРОЛИНГ КОНЦЕПЦИЯ

СРАВНИТЕЛЕН АНАЛИЗ НА ЕВРОПЕЙСКАТА И АМЕРИКАНСКАТА КОНТРОЛИНГ КОНЦЕПЦИЯ
(COMPARATIVE ANALYSIS OF COMPARATIVE ANALYSIS OF EUROPEAN AND AMERICAN CONTROLLING CONCEPT)

  • Author(s):Vanya Hadjieva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:300-306
  • No. of Pages:6
  • Keywords:Controlling concept; American School; European School; similarities; difference compared
  • Summary/Abstract:Two leading schools that have an impact on the formation and subsequent development of the controlling concept. Despite many similarities, the two schools form their own specifics and characteristics that determine the differences between them
ХАРАКТЕРИСТИКИ НА ИНФОРМАЦИОННИЯ ПРОЦЕС В КОНТЕКСТА НА КОНТРОЛИНГ КОНЦЕПЦИЯТА

ХАРАКТЕРИСТИКИ НА ИНФОРМАЦИОННИЯ ПРОЦЕС В КОНТЕКСТА НА КОНТРОЛИНГ КОНЦЕПЦИЯТА
(CHARACTERISTICS OF THE INFORMATION PROCESS IN THE CONTEXT OF CONTROLLING THE CONCEPT)

  • Author(s):Vanya Hadjieva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:307-313
  • No. of Pages:6
  • Keywords:information; process management; controlling concept
  • Summary/Abstract:Information is a key element of modern corporate governance, adapting the information process to controlling concept is a specific process that ensures successful corporate governance
КОНКУРЕНТНИ ПРЕДИМСТВА НА МАЛКИТЕ И СРЕДНИТЕ ПРЕДПРИЯТИЯ

КОНКУРЕНТНИ ПРЕДИМСТВА НА МАЛКИТЕ И СРЕДНИТЕ ПРЕДПРИЯТИЯ
(COMPETITIVE ADVNTAGES OF SMALL AND MEDIUM ENTREPRISES)

  • Author(s):Iliya Kereziev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:314-319
  • No. of Pages:5
  • Keywords:competitive advantages; strategic management; strategy; SMEs
  • Summary/Abstract:Building and developing competitive advantages is the biggest challenge that small and medium enterprises (SMEs) face in contemporary conditions of global competition and dynamically changing business environment. In the meantime scientific research on competitive strategies and advantages of SMEs lags behind the research on the same topic in the context of larger enterprises. This paper presents a discussion on the nature and specific characteristics of competitive advantages of SMEs. Also recommendation on acquiring and developing competitive advantages for SMEs are proposed.
МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ

МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ
(MARKETING ASSETS OF THE HIGHER EDUCATION INSTITUTION – FEATURES, MANAGEMENT AND ASSESSMENT APPROACHES)

  • Author(s):Margarita Dancheva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:320-325
  • No. of Pages:5
  • Keywords:marketing assets; higher education institution; management; approaches; objective assessment; Economy
  • Summary/Abstract:The report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative
ПРАКТИКИ НА ПРЕДПРИЕМАЧЕСКИЯ МАРКЕТИНГ В ДИГИТАЛНА СРЕДА

ПРАКТИКИ НА ПРЕДПРИЕМАЧЕСКИЯ МАРКЕТИНГ В ДИГИТАЛНА СРЕДА
(PRACTICES OF ENTREPRENEURIAL MARKETING IN THE DIGITAL ENVIRONMENT)

  • Author(s):Svilen Venkov Ivanov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:326-332
  • No. of Pages:6
  • Keywords:entrepreneurial marketing; online marketing; digital media; marketing knowledge and skills
  • Summary/Abstract:Marketing skills of entrepreneurs developing small or medium-sized enterprises, can be identified as one of the key factors for the success or failure of the company. The aim of this report is to present the key marketing practices used by entrepreneurs and workers in small and medium-sized enterprises in the digital environment in order to outline the field of marketing competencies required for marketing companies on the market. The report analyzes the secondary and primary information related to the topics
ОБЗОР И КЛАСИФИКАЦИЯ НА МОДЕЛИ ЗА ИЗГРАЖДАНЕ И УПРАВЛЕНИЕ НА БРАНДОВЕ

ОБЗОР И КЛАСИФИКАЦИЯ НА МОДЕЛИ ЗА ИЗГРАЖДАНЕ И УПРАВЛЕНИЕ НА БРАНДОВЕ
(AN OVERVIEW AND CLASSIFICATION OF BRAND DEVELOPMENT AND BRAND MANAGEMENT MODELS)

  • Author(s):Stanimir Andonov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:333-342
  • No. of Pages:9
  • Keywords:Brands; brand management; brand-building models; style and form of branding models
  • Summary/Abstract:The paper presents popular models for brand planning, building and strategic management. Six of the most popular and common models used in practice are discussed. All branding models are presented as translations of the original figures created by their authors, and as verbal descriptions of their logic and relationships. The models have been classified according to Stephan Sorger’s criteria for the style and form of the models used in marketing. Some conclusions have been made on the similarities and differences between the models discussed and on the current and future challenges facing brand management
РЕКЛАМАТА В ИНСТРУМЕНТАРИУМА НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ ЗА ИЗГРАЖДАНЕ НА БРАНД

РЕКЛАМАТА В ИНСТРУМЕНТАРИУМА НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ ЗА ИЗГРАЖДАНЕ НА БРАНД
(ADVERTISING IN THE TOOLKIT OF THE INTEGRATED MARKETING COMMUNICATIONS FOR BRAND BUILDING)

  • Author(s):Steliana Vasileva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:343-349
  • No. of Pages:6
  • Keywords:Public Relations; Integrated Marketing Communications (IMC); elements of the IMC concept; brand management; brand management
  • Summary/Abstract:Advertising, as an element of the Integrated Marketing Communications (IMC), deals with the question how companies can attract the attention of potential customers toward the brand, how to inform, persuade and motivate consumers in order to make a purchase. The purpose of advertising is to achieve an effective outcome as a result of its impact on the general public
ИНТЕГРИРАНЕ НА ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА С ОСТАНАЛИТЕ ЕЛЕМЕНТИ НА МАРКЕТИНГОВИТЕ КОМУНИКАЦИИ ПРЕЗ ПРИЗМАТА НА БРАНДИНГА

ИНТЕГРИРАНЕ НА ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА С ОСТАНАЛИТЕ ЕЛЕМЕНТИ НА МАРКЕТИНГОВИТЕ КОМУНИКАЦИИ ПРЕЗ ПРИЗМАТА НА БРАНДИНГА
(INTEGRATION OF PUBLIC RELATIONS WITH OTHER ELEMENTS OF MARKETING COMMUNICATIONS THROUGH THE PRISM OF BRANDING)

  • Author(s):Steliana Vasileva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:350-356
  • No. of Pages:6
  • Keywords:Public Relations; Integrated Marketing Communications (IMC); elements of the IMC concept; brand management; branding
  • Summary/Abstract:Through public relations, as a part of the IMC concept, credibility to the messages of corporate brands is added, and as a result, advertising becomes more credible and sales promotions – more impactful. The achieved consistency of the messages and their concentration on the important, for the target audience, values create a positive brand image and fill the lack of trust in the brand
ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА В ИНСТРУМЕНТАРИУМА НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ ЗА ИЗГРАЖДАНЕ НА БРАНД

ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА В ИНСТРУМЕНТАРИУМА НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ ЗА ИЗГРАЖДАНЕ НА БРАНД
(PUBLIC RELATIONS IN THE TOOLKIT OF THE INTEGRATED MARKETING COMMUNICATIONS FOR BRAND BUILDING)

  • Author(s):Steliana Vasileva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:357-363
  • No. of Pages:6
  • Keywords:Public Relations; Integrated Marketing Communications (IMC); elements of the IMC concept; branding
  • Summary/Abstract:In the most general sense, Public Relations are an integral part of the management of any company in any activity, at any time and at any place. An important reason for the rapid development of PR is that it is a powerful element of the Integrated Marketing Communications, because of its orientation towards public opinion, relationships and favorable attitude towards companies, and because of its effectiveness in terms of the correlation cost-result. The aim of this paper is to examine and analyze Public Relations as part of the Integrated Marketing Communications through the prism of branding
ЕДНА ДИПЛОМА, ЕДИН БРАНД

ЕДНА ДИПЛОМА, ЕДИН БРАНД
(ONE DIPLOMA, ONE BRAND)

  • Author(s):Isidor Karadimov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:364-374
  • No. of Pages:10
  • Keywords:education; university; brand diploma student; qualification; implementation.
  • Summary/Abstract:We live in a time of reforms and structural changes in higher education. Academic communities face a number of challenges. Every third candidate student wants to study abroad. Bulgaria is second lowest share of public expenditure on education in the EU. The diploma is part of the brand of universities and. Image and public perception of a particular university reflects not only the choice of the student, but also the decision of the employer who to hire and what position. Successful brand university must provide: satisfaction, value and identity for services called Bulgarian higher education
ВИЗУАЛНАТА КУЛТУРА В СЪВРЕМЕННАТА ХУМАНИТАРИСТИКА И В ХУМАНИТАРНОТО ОБРАЗОВАНИЕ

ВИЗУАЛНАТА КУЛТУРА В СЪВРЕМЕННАТА ХУМАНИТАРИСТИКА И В ХУМАНИТАРНОТО ОБРАЗОВАНИЕ
(THE VISUAL CULTURE IN THE CONTEMPORARY HUMANITARISTICS AND THE HUMANITARIAN EDUCATION)

  • Author(s):Kalina Grozeva Lykova
  • Language:Bulgarian
  • Subject(s):Education, Essay|Book Review |Scientific Life
  • Page Range:375-382
  • No. of Pages:7
  • Keywords:visual culture and communication; visual media; narration and presentation
  • Summary/Abstract:The research paradigm is focused on the following problems: the visual image in the humanitaristics and its postmodern projections; the correlation image-text in the humanitarian field; visual communication and visual media; virtual academic communication and visual representation practices; the visual educational messages and the attitudes of the audience; narration and presentation.
ВОЗМОЖНОСТИ КУЛЬТУРООРИЕНТИРОВАННОГО ПОДХОДА В ОБУЧЕНИИ РУССКОМУ ЯЗЫКУ (ИЗ ОПЫТА РАБОТЫ)

ВОЗМОЖНОСТИ КУЛЬТУРООРИЕНТИРОВАННОГО ПОДХОДА В ОБУЧЕНИИ РУССКОМУ ЯЗЫКУ (ИЗ ОПЫТА РАБОТЫ)
(CULTURAL STADIES APPROACH IN TEACHING RUSSIAN LANGUAGE (FROM EXPERIENCE))

  • Author(s):Olga Ivanovna Timanova
  • Language:Russian
  • Subject(s):Language studies, Education
  • Page Range:383-389
  • No. of Pages:6
  • Keywords:motivation to learn a foreign language; intercultural communication; the historical and cultural roots of holidays and rituals; the text of cultural character; suggestologiya and its principles;
  • Summary/Abstract:The basic principle in teaching a foreign language today is no accident is treated as a principle parallel study of language and culture, and therefore it is advisable to comprehension of experience working in the said channel. This article describes some of the results of teaching Russian at a given angle of view.
CO-TEACHING – AN EFFECTIVE APPROACH IN ERASMUS+ TEACHING MOBILITIES

CO-TEACHING – AN EFFECTIVE APPROACH IN ERASMUS+ TEACHING MOBILITIES
(CO-TEACHING – AN EFFECTIVE APPROACH IN ERASMUS+ TEACHING MOBILITIES)

  • Author(s):Diana Popova, Milen Filipov
  • Language:English
  • Subject(s):Education
  • Page Range:390-395
  • No. of Pages:5
  • Keywords:co-teaching; ERASMUS+ Teaching Mobilities; EU education
  • Summary/Abstract:The paper addresses co-teaching as an effective approach of teaching in Erasmus+ teaching Mobilities. It outlines the background of this approach and its advantages and challenges in the context of Erasmus+ Teaching Mobilities.
ГОВОРНИЯТ ГЛАС КАТО ИНСТРУМЕНТ ЗА ВЗАИМНОТО РАЗБИРАНЕ МЕЖДУ ХОРАТА

ГОВОРНИЯТ ГЛАС КАТО ИНСТРУМЕНТ ЗА ВЗАИМНОТО РАЗБИРАНЕ МЕЖДУ ХОРАТА
(THE HUMAN VOICE AS A REFLECTOR OF HUMAN BEHAVIOUR)

  • Author(s):Evgeniya Ivanova
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies
  • Page Range:396-403
  • No. of Pages:6
  • Keywords:tone of voice; pitch; timbre; resonance; expressiveness
  • Summary/Abstract:This article outlines particular means to improve voice capabilities in order to attain success in one’s career and/or personal life through public relations. Special emphasis is placed upon breathing as a basis for voice production and resonators’ role in the production of speech. Elementary exercises to improve basic voice qualities complete this paper
СЕМАНТИЧЕН АНАЛИЗ И СТИЛИСТИЧНИ ЕФЕКТИ НА ЕПИТЕТИТЕ В ПУБЛИЦИСТИЧНИ СТАТИИ ОТ МАРТИН КАРБОВСКИ

СЕМАНТИЧЕН АНАЛИЗ И СТИЛИСТИЧНИ ЕФЕКТИ НА ЕПИТЕТИТЕ В ПУБЛИЦИСТИЧНИ СТАТИИ ОТ МАРТИН КАРБОВСКИ
(SEMANTIC ANALYSIS AND STYLISTIC EFFECTS OF THE EPITHETS IN MARTIN KARBOVSKI’S JOURNALISTIC ARTICLES)

  • Author(s):Veselina Vateva
  • Language:Bulgarian
  • Subject(s):Literary Texts
  • Page Range:404-408
  • No. of Pages:5
  • Keywords:epithet; metaphor; hyperbola; oxymoron
  • Summary/Abstract:The semantic peculiarities of the epithets in articles by Martin Karbovski are reviewed ion the article. The attention is focused on the metaphoric epithets, among which underlined especially are the hyperbolic ones based on the oxymoron, those expressed by colloquial lexemas. Also some metonymic epithets are reviewed. Their stylistic effect is explained.
SIBERIA LAND OF POLISH MARTIRDOM - /RE/VISIOSM OF THE MYTH. LITERATURE, HISTORY, GEOPOETICS, POLITICS, CULTURAL ANTHROPOLOGY

SIBERIA LAND OF POLISH MARTIRDOM - /RE/VISIOSM OF THE MYTH. LITERATURE, HISTORY, GEOPOETICS, POLITICS, CULTURAL ANTHROPOLOGY
(SIBERIA LAND OF POLISH MARTIRDOM - /RE/VISIOSM OF THE MYTH. LITERATURE, HISTORY, GEOPOETICS, POLITICS, CULTURAL ANTHROPOLOGY)

  • Author(s):Natalia Lemann
  • Language:English
  • Subject(s):Language and Literature Studies
  • Page Range:409-418
  • No. of Pages:9
  • Keywords:Siberia; myth; phantasmatic literary myth; postcolonial studies; geopoetics; historiography; cultural studies; anthropology of culture
  • Summary/Abstract: In Polish historical and cultural consciousness, Siberia is the land of Polish martyrdom. From deportations after downfall of November and January Uprisings (XIXth Century) toGUŁag`s hell, it has been the land of suffering and despair for Poles. The aim of the paper is analysing changes in depictions of Siberia in literature, journalism, historiography, memoirs, movies, and public discourse. By using terms derived from varied human sciences, such as philology, anthropology of cultures, cultural studies, including postcolonial studies and imagology, I try to answer why a martyrological, Romantic myth of Siberia is still vivid in Polish public discourse, whereas contemporary literature and reportage are trying to undermine it. The depiction and imagology of Siberia in Polish literature, movies, journalism, and public discourse could be understood as an example of “cultural wars” (L. Koczanowicz) and a postcolonial example of thinking about “Others”, especially Eastern, based on orientalism (E. Said) I will be analysing among others: literature- Anhelli, by J. Słowacki; Dwanaście lat w kraju Jakutów [Twelve years in the Jakut`s country] by W. Sieroszewski, Lód [An Ice] by J. Dukaj, Jakuck. Słownik miejsca [Jakuck. Lexicon of the Location] by M. Książek, Przez dziki Wschód [Through Wild East] ; Długi marsz do wolności [The Long March to Freedom]; Droga umarłych [The Road of the Dead] by Tomasz Grzywaczewski; movies - Long Walk Expedition Plus; The Way Back (Dir. P. Weir); Syberiada (reż. A. Konczałowski); Syberiada polska (dir. J. Zaorski).
АЛЕКСАНДЪР БОЖИНОВ. МЕЖДУ ЛИТЕРАТУРАТА И ЖУРНАЛИСТИКАТА

АЛЕКСАНДЪР БОЖИНОВ. МЕЖДУ ЛИТЕРАТУРАТА И ЖУРНАЛИСТИКАТА
(ALEXANDER BOZHINOV. BETWEEN LITERATURE AND JOURNALISM)

  • Author(s):Gergana Nacheva
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies, Literary Texts
  • Page Range:419-426
  • No. of Pages:7
  • Keywords:Alexander Bozhinov; Bulgaran; political cartoon; satirical periodicals; European influence
  • Summary/Abstract: The proposed text reveals little known aspects of personality and creative work of Bulgarian cartoon’s father Alexander Bozhinov. It is outlined the figure of the intellectual in public space and media climate at the beginning of 20th century with its artistic syncretism, which is a feature of all modern periodicals of that time.
СУГЕСТИВЕН ПОТЕНЦИАЛ НА МОРФОЛОГИЧНИТЕ ФЕНОМЕНИ НЕУТРАЛИЗАЦИЯ И ТРАСПОЗИЦИЯ

СУГЕСТИВЕН ПОТЕНЦИАЛ НА МОРФОЛОГИЧНИТЕ ФЕНОМЕНИ НЕУТРАЛИЗАЦИЯ И ТРАСПОЗИЦИЯ
(LINGUISTIC MEANS FOR THE COMPLETION OF THE COMMUNICATIVE TASK „SUGGESTION”)

  • Author(s):Mariana Lazarova
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies, Literary Texts
  • Page Range:427-433
  • No. of Pages:6
  • Keywords:speech act; communicative task; suggestion; transposition and neutralization as morphological phenomena whit opportunities for „suggestion”.
  • Summary/Abstract:The strategy of the speaker in the speech act is formed in accordance whit the communicative task, and tactics requires reconsideration of the concrete linguistic means, suitable for the completion of the communicative task. In connection whit the „task suggestion”, syntactic, lexical and morphological linguistic means are looked into. Special attention is drawn on the morphological phenomena „neutralization” and „transposition” as having „suggestive” effect.
НОВ ПРОЧИТ НА ОБРАЗА НА БАБА ЯГА

НОВ ПРОЧИТ НА ОБРАЗА НА БАБА ЯГА
(NEW READING OF THE BEAUTIFUL PICTURE YAGA)

  • Author(s):Elka Petrova
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies, Literary Texts
  • Page Range:434-441
  • No. of Pages:7
  • Keywords:Baba Yaga; fairy tales; witch; symbolog
  • Summary/Abstract:Baba Yaga is a collective image, which reflects the attitude of people towards the fairy and the real world, their perceptions, beliefs and hopes. The aim of this paper is to introduce new and unknown features of her character and appearance for the Bulgarian reader and in particular to prove that these new features can change imposed conceptions about her character in fairy tales and her place in contemporary culture.
МЕТОДЪТ НА ИНТЕЛЕКТУАЛНИТЕ КАРТИ В ПРОЦЕСА НА ФОРМИРАНЕ НА ЛЕКСИКАЛНИ УМЕНИЯ В ОБУЧЕНИЕТО ПО АНГЛИЙСКИ ЕЗИК

МЕТОДЪТ НА ИНТЕЛЕКТУАЛНИТЕ КАРТИ В ПРОЦЕСА НА ФОРМИРАНЕ НА ЛЕКСИКАЛНИ УМЕНИЯ В ОБУЧЕНИЕТО ПО АНГЛИЙСКИ ЕЗИК
(THE METHOD OF THE MIND MAPS IN THE PROCESS OF FORMING LEXICAL SKILLS IN ENGLISH LANGUAGE TRAINING)

  • Author(s):Dimitar Stoyanov Binev
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies
  • Page Range:442-445
  • No. of Pages:3
  • Keywords:mind maps; English language training; students
  • Summary/Abstract:The article looks at the mind maps as a method of storing and sorting out information, the ways they are built and how they can be used for English language training. Shown are different variants how they can be applied depending on the topic, aim and task of the English language lesson.
СОЦИАЛНИ ОНЛАЙН МРЕЖИ И ОРГАНИЗАЦИИ. КОНФЛИКТИ И КРИЗИ

СОЦИАЛНИ ОНЛАЙН МРЕЖИ И ОРГАНИЗАЦИИ. КОНФЛИКТИ И КРИЗИ
(SOCIAL ONLINE NETWOKS AND ORGANISATIONS. CONFLICTS AND CRISES)

  • Author(s):Plamen Atanasov Atanasov
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies, Literary Texts
  • Page Range:446-453
  • No. of Pages:6
  • Keywords:reputation crisis; social media; social online network
  • Summary/Abstract:The paper reviews the harm the organisation`s reputation crisis is, induced by some characteristics of the social medias. Examples with mistakes are shown. Reached is the conclusion that in the conditions the contemporary character of the interactions the social networks are the reason for the increased transparency of the communication and the social responsibility of the organisations
ОТВОРЕНО ОБРАЗОВАНИЕ: ИНОВАЦИИ И НОВИ ВЪЗМОЖНОСТИ В ОКРЪЖЕН И РАЙОНЕН СЪД – БУРГАС (2014 – 2016 г.)

ОТВОРЕНО ОБРАЗОВАНИЕ: ИНОВАЦИИ И НОВИ ВЪЗМОЖНОСТИ В ОКРЪЖЕН И РАЙОНЕН СЪД – БУРГАС (2014 – 2016 г.)
(” OPEN EDUCATION: INNOVATION AND NEW OPPORTUNITIES IN DISTRICT AND REGIONAL COURT – BURGAS (2014 – 2016))

  • Author(s):Sonya Ivanova-Ignatova
  • Language:Bulgarian
  • Subject(s):Language and Literature Studies, Literary Texts, Law, Constitution, Jurisprudence, Essay|Book Review |Scientific Life
  • Page Range:454-463
  • No. of Pages:9
  • Keywords:Court; education; innovation
  • Summary/Abstract:The current report examines possibility of finding in the education, by applying educational innovations in the Judiciary. The time between 2014 – 2016, the district and regional court in Burgas were creating a pilot educational program, featuring schools from Burgas. They organize student practices, open door’s days. Subject of study will be the new ideas in the educational system, that implemented by two courts of law
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