ПРАКТИКИ НА ПРЕДПРИЕМАЧЕСКИЯ МАРКЕТИНГ В ДИГИТАЛНА СРЕДА
PRACTICES OF ENTREPRENEURIAL MARKETING IN THE DIGITAL ENVIRONMENT

Author(s): Svilen Venkov Ivanov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: entrepreneurial marketing; online marketing; digital media; marketing knowledge and skills
Summary/Abstract: Marketing skills of entrepreneurs developing small or medium-sized enterprises, can be identified as one of the key factors for the success or failure of the company. The aim of this report is to present the key marketing practices used by entrepreneurs and workers in small and medium-sized enterprises in the digital environment in order to outline the field of marketing competencies required for marketing companies on the market. The report analyzes the secondary and primary information related to the topics

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