How to Adopt an Open Innovation 2.0 Strategy in Small Business Companies
How to Adopt an Open Innovation 2.0 Strategy in Small Business Companies
Author(s): Fernando Luís Almeida, José de Freitas Santos, José Monteiro
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: ASERS Publishing
Keywords: open innovation; SME; business strategy; business management; sustainable growth
Summary/Abstract: Enterprise 2.0 creates new opportunities and possibilities for open innovation through a diversity of technological media. Small and Business Companies have renewed efforts to identify new and powerful mechanisms to maximize information sharing and overall collaboration capabilities in the workplace. This chapter examines the impact of Web 2.0 technologies in the business environment and analyzes the motivation driver for small and medium sized companies to participate in open innovation environments. Additionally, adopting a case studies approach, it identifies relevant innovation 2.0 practices and presents eight guidelines that business leaders should consider to conduct an open innovation 2.0 strategy.
Book: Design a Pattern of Sustainable Growth. Innovation, Education, Energy and Environment
- Page Range: 31-50
- Page Count: 20
- Publication Year: 2014
- Language: English
- Content File-PDF
