„ТРАНЗАКЦИОНЕН – РЕЛАЦИОНЕН“ ОБМЕН: ДИХОТОМИЯ ИЛИ ДИАЛЕКТИКА
„TRANSACTION – RELATIONAL” EXCHANGE – DICHOTOMY OR DIALECTICS

Author(s): Evgeni Stanimirov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: transaction exchange; relational exchange; dichotomy; dialectics.
Summary/Abstract: The aim of this article is, on one hand, to present some arguments for distinction between transactional and relational exchange, and on the other hand – to give arguments for the dialectic relationship between both types of exchange according to the situational configuration under which market players function

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