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HORIZONS IN THE DEVELOPMENT OF HUMAN RESOURCES AND KNOWLEDGE. Volume 1. 12-14 JUNE 2015. SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION, 12-14 JUNE 2015 BURGAS Cover Image

ХОРИЗОНТИ В РАЗВИТИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ И ЗНАНИЕТО. Том 1. 12-14 ЮНИ 2015. НАУЧНА КОНФЕРЕНЦИЯ С МЕЖДУНАРОДНО УЧАСТИЕ, 12-14 ЮНИ 2015 г. БУРГАС
HORIZONS IN THE DEVELOPMENT OF HUMAN RESOURCES AND KNOWLEDGE. Volume 1. 12-14 JUNE 2015. SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION, 12-14 JUNE 2015 BURGAS

Contributor(s): Petko Chobanov (Editor), Galya Hristozova (Editor), Milen Baltov (Editor), Evelina Dineva (Editor), Silvi Chernev (Editor), Momyana Guneva (Editor), Vasil Yankov (Editor), Kamen Seymenliyski (Editor), Mariya Aleksieva (Editor), Mariya Neycheva (Editor)
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: marketing; management; economy; tourism; finance; investments; tourism
Summary/Abstract: Targeting research and innovation to generate more and better products for improving the quality and living conditions of Bulgarian citizens and for economic growth are fundamental not only in the policies of the Government of the Republic of Bulgaria but also of the Union for Economic Growth in Europe . Over the past few years, the European Union has been the territory of an integrated strategic approach to stimulating research and innovation for the full utilization of the intellectual potential of the Member States. A number of steps have also been taken to provide appropriate communication and public awareness of the benefits of investing in research and innovation. Successful application of the results of science and new technologies to products, processes and services and the generation of competitive advantages depends to a large extent on their public acceptance. Very often, political decisions on the level of public investment in science and research that compete with other areas of public spending (eg health, social security, infrastructure, defense, etc.) depend on positive public opinion

  • Print-ISBN-13: 978-619-7126-10-5
  • Page Count: 588
  • Publication Year: 2015
  • Language: English, Bulgarian, Russian
ДИСТАНЦИОННОЕ ОБУЧЕНИЕ ДЛЯ РАЗВИТИЯ ЧЕЛОВЕЧЕСКИХ РЕСУРСОВ И ЗНАНИЙ

ДИСТАНЦИОННОЕ ОБУЧЕНИЕ ДЛЯ РАЗВИТИЯ ЧЕЛОВЕЧЕСКИХ РЕСУРСОВ И ЗНАНИЙ
(REMOTE TRAINING FOR DEVELOPMENT OF HUMAN RESOURCES AND KNOWLEDGE)

  • Author(s):D. M. Jusuballieva
  • Language:Russian
  • Subject(s):Economy
  • Page Range:11-20
  • No. of Pages:9
  • Keywords:distance learning; module; distance learning technology; tutor; Internet; digital content; digital educational resources
  • Summary/Abstract:One of the requirements of the international community to the training of specialists is a quality education. The Republic of Kazakhstan is actively implementing new information technologies in the educational process to promote quality of learning materials. One of the most promising educational technologies are the technologies of distance learning. Distance learning gives students the opportunity to study at a distance from the training center and thereby expands the boundaries of education, going even beyond a single state. The article shows the main trends and ways of implementing distance learning in higher educational institutions of the Republic of Kazakhstan, their advantages and problems, the conditions which are necessary to implement the Distance learning technology.
ПРЕДИЗВИКАТЕЛСТВА И ХОРИЗОНТИ ЗА БЪЛГАРСКАТА НАУКА

ПРЕДИЗВИКАТЕЛСТВА И ХОРИЗОНТИ ЗА БЪЛГАРСКАТА НАУКА
(CHALLENGES AND HORIZONS FOR THE BULGARIAN SCIENCE)

  • Author(s):Kostadin Kostadinov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:21-38
  • No. of Pages:17
  • Summary/Abstract:Introduction The orientation of research and innovation towards generating more and better products for improving the quality and living conditions of Bulgarian citizens and for economic growth are fundamental not only in the policies of the Government of the Republic of Bulgaria but also of the Union for Economic Growth in Europe. Over the past few years, the European Union has been the territory of an integrated strategic approach to stimulating research and innovation for the full utilization of the intellectual potential of the Member States. A number of steps have also been taken to provide appropriate communication and public awareness of the benefits of investing in research and innovation. Successful application of the results of science and new technologies to products, processes and services and the generation of competitive advantages depends to a large extent on their public acceptance.
THE MEGA INVESTMENT PROJECTS AND PROGRAMMES IN THE INDUSTRIES AND THE BUSINESS INFRASTRUCTURE

THE MEGA INVESTMENT PROJECTS AND PROGRAMMES IN THE INDUSTRIES AND THE BUSINESS INFRASTRUCTURE
(THE MEGA INVESTMENT PROJECTS AND PROGRAMMES IN THE INDUSTRIES AND THE BUSINESS INFRASTRUCTURE)

  • Author(s):Milen Baltov
  • Language:English
  • Subject(s):Economy
  • Page Range:39-45
  • No. of Pages:6
  • Keywords:Financing megaprojects; Megaprojects in energy; Roles in megaprojects; Complexity of project
  • Summary/Abstract:Megaprojects are extremely large-scale investment projects typically costing more than € 0,5 Billion. They include power plant (conventional, nuclear or renewable), oil and gas extraction and processing projects, transport projects and even cultural events such as the Olympics Games. Megaprojects are complex because they have long projects and product life-cycles, they are also unpredictable in term of time and scope, moreover they have substantial irreversible commitments, high probabilities of failure and skewed reward structure. It is their scale and their extreme complexity in both technical and in human terms, due to the huge involvement and the number of regional, national and international partners, that distinguishes megaprojects from traditional projects.
„ТРАНЗАКЦИОНЕН – РЕЛАЦИОНЕН“ ОБМЕН: ДИХОТОМИЯ ИЛИ ДИАЛЕКТИКА

„ТРАНЗАКЦИОНЕН – РЕЛАЦИОНЕН“ ОБМЕН: ДИХОТОМИЯ ИЛИ ДИАЛЕКТИКА
(„TRANSACTION – RELATIONAL” EXCHANGE – DICHOTOMY OR DIALECTICS)

  • Author(s):Evgeni Stanimirov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:46-51
  • No. of Pages:5
  • Keywords:transaction exchange; relational exchange; dichotomy; dialectics.
  • Summary/Abstract:The aim of this article is, on one hand, to present some arguments for distinction between transactional and relational exchange, and on the other hand – to give arguments for the dialectic relationship between both types of exchange according to the situational configuration under which market players function
НАРАСТВАЩАТА СИЛА НА КЛИЕНТИТЕ ВЪВ ВЗАИМОДЕЙСТВИЕТО ИМ С БАНКОВИТЕ ИНСТИТУЦИИ

НАРАСТВАЩАТА СИЛА НА КЛИЕНТИТЕ ВЪВ ВЗАИМОДЕЙСТВИЕТО ИМ С БАНКОВИТЕ ИНСТИТУЦИИ
(THE GROWING POWER OF BANK CLIENTS AND ITS IMPACT ON RETAIL BANKING)

  • Author(s):Galina Mladenova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:52-61
  • No. of Pages:9
  • Keywords:Marketing; Retail Banking; Bank Customer Behavior; Customer Relationship Management
  • Summary/Abstract:Nowadays, growing power of bank clients is one of the most significant global trends that radically has changed retail banking. This study aims to highlight and discuss the main aspects of changing bank customers’ behavior and to reveal the ways in which retail banking management could react to the challenge.
СЪВРЕМЕННИ ПОДХОДИ В МАРКЕТИНГА И МАРКЕТИНГОВИТЕ ИЗСЛЕДВАНИЯ

СЪВРЕМЕННИ ПОДХОДИ В МАРКЕТИНГА И МАРКЕТИНГОВИТЕ ИЗСЛЕДВАНИЯ
(CONTEMPORARY MARKETING APPROACHES AND MARKETING RESEARCH METHODS)

  • Author(s):Lina Anastassova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:62-72
  • No. of Pages:10
  • Keywords:experience marketing; consumer experience; emotional branding; contentmarketing tools
  • Summary/Abstract:The paper discusses the relatively new marketing approach – the „experience marketing”, its basics, differences with the classical marketing and its components. Based on a desk research the theoretical framework is supported by cases of companies implementing successfully in their marketing the components of this modern approach. The second part of the paper presents the essence and instruments of the „content marketing” as a new approach in the company communication mix and the new marketing research methods in the last decade. The paper ends with conclusions about the recent changes in marketing due to the shift in the behavior of the postmodern consumer towards enriched brand experience.
РАЗВИТИЕ НА МАРКЕТИНГОВАТА МИСЪЛ В ПЕРИОДА 1910-1920 Г.

РАЗВИТИЕ НА МАРКЕТИНГОВАТА МИСЪЛ В ПЕРИОДА 1910-1920 Г.
(DEVELOPMENT OF MARKETING THOUGHT WITHIN THE PERIOD 1910-1920)

  • Author(s):Hristo Katrandzhiev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:73-81
  • No. of Pages:8
  • Keywords:institutional marketing school; functional marketing school; and commodity marketing school; differentiation; segmentation; positioning; branding
  • Summary/Abstract:The paper analyzes the genesis of marketing and more specifically the genesis of fundamental marketing schools as well as the genesis of basic marketing concepts. The research method consists of studying secondary sources (publications in the area of marketing) from the period 1910-1920. We study the appearance of institutional marketing school, functional marketing school, and commodity marketing school. We also analyze the origin of basic marketing concepts as differentiation, segmentation, positioning, branding, etc.
ПРЕДПОСТАВКИ ПРИ ПРИЛАГАНЕ НА СТРАТЕГИИТЕ ЗА ПАЗАРНИ НИШИ В ПЕРИФЕРНИТЕ ОБЛАСТИ НА РЕГИОНИТЕ

ПРЕДПОСТАВКИ ПРИ ПРИЛАГАНЕ НА СТРАТЕГИИТЕ ЗА ПАЗАРНИ НИШИ В ПЕРИФЕРНИТЕ ОБЛАСТИ НА РЕГИОНИТЕ
(PREREQUISITES IN IMPLEMENTING STRATEGIES FOR NICHE MARKETS IN THE PERIPHERAL AREAS OF THE REGIONS)

  • Author(s):Penka Goranova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:82-88
  • No. of Pages:6
  • Keywords:niche marketing strategy; niche; regions; niche marketing.
  • Summary/Abstract:Restructing of the market approach necessitates the development of specific networks, the elements of which are free spaces (niche). Consumers may pay a special price because of the product characteristics such as quality, fast delivery, design and other benefits. Marketers believe that the mastery of a regional niche market provides a competitive advantage to companies using new technologies for the production of a wellknown product or change in consumers’ preferences. The objective of the report is to justify the need for the implementation of strategies for niche markets in the peripheral areas of the regions
КОРЕНИТЕ НА СЪВРЕМЕННИЯ МАРКЕТИНГ

КОРЕНИТЕ НА СЪВРЕМЕННИЯ МАРКЕТИНГ
(THE ROOTS OF CONTEMPORARY MARKETING)

  • Author(s):Hristo Katrandjiev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:89-99
  • No. of Pages:10
  • Keywords:marketing; marketing evolution
  • Summary/Abstract:Following the historical method, the presented paper traces the first footsteps of marketing evolution as an independent scientific discipline. We describe the rise of marketing as a university discipline. The first marketing books within the period 1900-1910 are discussed. The proportions of marketing publications in English, Russian, German, French, and Chinese are analyzed via Google’s Ngram Viewer.
CITY MARKETING MIXES – FROM 4P’S TO 8P’S

CITY MARKETING MIXES – FROM 4P’S TO 8P’S
(CITY MARKETING MIXES – FROM 4P’S TO 8P’S)

  • Author(s):Árpád Papp-Váry
  • Language:English
  • Subject(s):Economy
  • Page Range:100-105
  • No. of Pages:5
  • Keywords:city marketing; city branding; marketing mix, 4P; 7P
  • Summary/Abstract:City marketing is regarded as a comparatively new field: although it has been dealt with in practice for a long time, scientific literature is only catching up with it nowadays. Several models have appeared in the past years which state that a city can be interpreted and developed as a product, service or brand. This article presents the 4P, 5P, 6P, 7P and 8P models briefly, and discusses their advantages and disadvantages.
EASTERN EUROPE STRIKES BACK: THE „REVENGE” IMAGE CAMPAIGNS OF COUNTRIES FROM THE REGION

EASTERN EUROPE STRIKES BACK: THE „REVENGE” IMAGE CAMPAIGNS OF COUNTRIES FROM THE REGION
(EASTERN EUROPE STRIKES BACK: THE „REVENGE” IMAGE CAMPAIGNS OF COUNTRIES FROM THE REGION)

  • Author(s):Árpád Papp-Váry
  • Language:English
  • Subject(s):Economy
  • Page Range:106-111
  • No. of Pages:5
  • Keywords:country branding; country inage; revenge campaigns.
  • Summary/Abstract:The essence of country branding is the introduction of a specific place in a way that is attractive to tourists, investors, international organizations or even potential settlers. Most countries spend millions of euros each year on delivering their positive messages. But what can be done if a whole negative campaign against the country has been created? The Romanian, Polish, Hungarian and other responses mentioned in this article will show it.
МАРКЕТИНГОВА АКТИВНОСТ НА МАЛКИТЕ ФИРМИ В СОЦИАЛНИТЕ МРЕЖИ

МАРКЕТИНГОВА АКТИВНОСТ НА МАЛКИТЕ ФИРМИ В СОЦИАЛНИТЕ МРЕЖИ
(MARKETING ACTIVITY OF SMALL BUSINESS IN SOCIAL NETWORKS)

  • Author(s):Svilen Venkov Ivanov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:112-118
  • No. of Pages:6
  • Keywords:Marketing; Social Networks; Small Business; Communications; On-line Ads
  • Summary/Abstract:To work with little or practically zero marketing budget is a common feature of small businesses. This limits the choice of possible to use marketing tools and marketing channels to reach their customers. Social networks, even with its appearance on the Internet, become almost the only one alternative to small businesses to communicate with users outside the points of sale.
MARKETING WARS – MILITARY ANALOGIES IN THE MARKETING AND MANAGEMENT LITERATURE

MARKETING WARS – MILITARY ANALOGIES IN THE MARKETING AND MANAGEMENT LITERATURE
(MARKETING WARS – MILITARY ANALOGIES IN THE MARKETING AND MANAGEMENT LITERATURE)

  • Author(s):Árpád Papp-Váry
  • Language:English
  • Subject(s):Economy
  • Page Range:119-123
  • No. of Pages:4
  • Keywords:Marketing; metaphor; analogy; war; military
  • Summary/Abstract:War metaphors have been used for a long time in the world of marketing, and, in a broader sense, that of management. The most popular sources are probably the wisdoms of Chinese General Sun Tzu, the advices of German General Clausewitz, and, of course, the guerrilla ideas of Che Guevara
ЕФЕКТИВНОСТ НА РЕКЛАМАТА

ЕФЕКТИВНОСТ НА РЕКЛАМАТА
(ADVERTISING EFFECTIVENSS)

  • Author(s):Atanas Luizov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:124-128
  • No. of Pages:4
  • Keywords:Advertising; advertising effectiveness; measurement
  • Summary/Abstract:Despite its importance, measurement the advertising effectiveness is very difficult. This occurs because advertising’s working is highly complex. In the paper we discuss the main approachesand indicate some of the problems in defining and measuring the advertising effectivenes
STEALTH MARKETING STRATEGY – ORIGINS, MANIFESTATIONS AND PRACTICAL APPLICATION

STEALTH MARKETING STRATEGY – ORIGINS, MANIFESTATIONS AND PRACTICAL APPLICATION
(STEALTH MARKETING STRATEGY – ORIGINS, MANIFESTATIONS AND PRACTICAL APPLICATION)

  • Author(s):Vladimir Zhechev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:129-137
  • No. of Pages:8
  • Keywords:stealth marketing; viral marketing; stealth marketing strategies
  • Summary/Abstract:Stealth marketing has been witnessing growing recognition during the last decade. However, the results from its application remain a daunting task for marketers as they cannot be measured accurately given that such campaigns are very rarely disclosed. The aim of this article is to present the contemporary manifestations of stealth marketing strategies by also contrasting them to its predecessor – viral marketing. The paper presents an original author model of stealth marketing and distinguishes it from other forms of surreptitious marketing strategies. At the end of the paper a new understanding of the traditional marketing mix is presented taking the stealth marketing perspective
ОНЛАЙН МАРКЕТИНГ И РЕМАРКЕТИНГ В ТУРИЗМА

ОНЛАЙН МАРКЕТИНГ И РЕМАРКЕТИНГ В ТУРИЗМА
(TRAVEL ONLINE MARKETING AND REMARKETING)

  • Author(s):Desislava Georgieva Penkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:138-142
  • No. of Pages:4
  • Keywords:remarketing; tourism; online marketing
  • Summary/Abstract:The object of research in this work is the application of remarketing at online marketing in hospitality, tour operators and travel agency. The nature and specific characteristics of different remarketing types and stages of it implementation are clarified as well. Finally efficiency of most popular remarketing techniques is analyzed.
АНАЛИЗ НА СПЕДИТОРСКИЯ ПАЗАР В БЪЛГАРИЯ

АНАЛИЗ НА СПЕДИТОРСКИЯ ПАЗАР В БЪЛГАРИЯ
(ANALYSIS OF FREIGHT FORWARDING MARKET IN BULGARIA)

  • Author(s):Borislava Stoimenova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:143-151
  • No. of Pages:8
  • Keywords:freight forwarding market; sector analysis; market size
  • Summary/Abstract:This report outlines the development of the freight forwarding market in Bulgaria as a part of the sector „Transport, warehousing and postal services“. The key indicators chosen for market analysis are as follows: number of companies, market size (turnover), number of employees, profits and market coverage. Special attention is paid to the trends in the proportion of goods transported by members of NSBS (The Bulgarian Association for Freight forwarding, transport and logistics) to the total cargo carried by different transport modes. General trends in the development of the members of NSBS are outlined as well
ПСИХОГРАФСКИ МОДЕЛИ ЗА ОЦЕНКА НА БРАНДА

ПСИХОГРАФСКИ МОДЕЛИ ЗА ОЦЕНКА НА БРАНДА
(PSYCHOGRAPHIC MODELS FOR BRAND VALUATION)

  • Author(s):Steliana Vasileva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:152-159
  • No. of Pages:7
  • Keywords:Brand; branding; Psychographic (behaviorally oriented) models; brand valuation; brand value
  • Summary/Abstract:The Psychographic (or behaviorally oriented) models for brand valuation focus on consumer decisions and investigate „brand value“ as an essentially qualitative construct – one that can be determined by using the techniques of scoring. The Psychographic models seek to explain what happens in the „hearts and minds“ of current customers or potential consumers and what determines the value of brands from their perspective. The purpose of this paper is to examine and analyze the composite Psychographic models, used for brand valuation, as part of the management strategy of the modern business organization.
ЛИЧНИТЕ ПРОДАЖБИ КАТО ЕЛЕМЕНТ НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ

ЛИЧНИТЕ ПРОДАЖБИ КАТО ЕЛЕМЕНТ НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ
(PERSONAL SELLING AS ELEMENT OF INTEGRATED MARKETING COMMUNICATIONS)

  • Author(s):Steliana Vasileva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:160-167
  • No. of Pages:7
  • Keywords:Personal selling; Integrated Marketing Communications (IMC); (elements of the) IMC concept.
  • Summary/Abstract:Typical for Personal selling is that there are two-way communications between the seller and the buyer in order to impact in the implementation of the purchase. Furthermore Personal selling aims at establishing long-term relationships between businesses and consumers. Personal selling makes it possible to change the message according to the customer and thus to have control over the audience. During the personal sale a valuable information, for both consumer behavior and market trends, is achieved. The main objective of this paper is to examine and analyze personal sales as part of the Integrated Marketing Communications.
ФАКТОРИ ОПОСРЕДСТВАЩИ ВРЪЗКАТА „СОЦИАЛНО – ОТГОВОРЕН БРАНДИНГ – ПОТРЕБИТЕЛСКА ЛОЯЛНОСТ”

ФАКТОРИ ОПОСРЕДСТВАЩИ ВРЪЗКАТА „СОЦИАЛНО – ОТГОВОРЕН БРАНДИНГ – ПОТРЕБИТЕЛСКА ЛОЯЛНОСТ”
(FACTORS MEDIATING THE RELATIONSHIP BETWEEN SOCIAL – RESPONSIBLE BRANDING AND CUSTOMER LOYALTY)

  • Author(s):Mariya Georgieva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:168-174
  • No. of Pages:6
  • Keywords:loyalty; social – responsible branding; company credibility; cause – brand fit; congruence between brand personality and customer personality; brand affect; satisfaction; corporate reputation
  • Summary/Abstract:Building and maintaining customer loyalty is a process with significant importance for the successful market performance of companies. In this report social – responsible branding is presented as a tool to support the realization of this process taking into account the impact of a set of factors: company credibility; cause – brand fit; congruence between brand personality and customer personality; brand affect; satisfaction and corporate reputation
ДИГИТАЛНИТЕ МЕДИИ НЕ УБИВАТ ПЕЧАТНАТА РЕКЛАМА

ДИГИТАЛНИТЕ МЕДИИ НЕ УБИВАТ ПЕЧАТНАТА РЕКЛАМА
(ДИГИТАЛНИТЕ МЕДИИ НЕ УБИВАТ ПЕЧАТНАТА РЕКЛАМА)

  • Author(s):Gergana Marinova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:175-179
  • No. of Pages:4
  • Keywords:„attention economy”; print advertising; consumer attention; potential; effectiveness; communication
  • Summary/Abstract:In the era of attention economy, print advertising has a great future despite larger investments for wider distribution of the other kinds of advertising, the print one is an old, but classic tool for attracting consumer attention, that will shows us its potential in the future. Print advertising is not a passive form of communication. It is one of the most effective ways for attracting attention and with its more unique and special print, stand out among the sea of advertising messages
ЗА НЯКОИ АСПЕКТИ НА ИЗМЕРВАНЕТО НА ЦЕННОСТТА НА БРАНДА

ЗА НЯКОИ АСПЕКТИ НА ИЗМЕРВАНЕТО НА ЦЕННОСТТА НА БРАНДА
(ON SOME ASPECTS OF BRAND EQUITY MEASUREMENT)

  • Author(s):Stanimir Andonov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:180-186
  • No. of Pages:6
  • Keywords:Brands; brand equity; methods and techniques for measuring brand equity
  • Summary/Abstract:The paper discusses the importance and significance of measuring brand equity for companies and consumers. It outlines the main methodologies for determining (measuring) brand equity and presents conclusions on the effectiveness of the models used and on their future development.
ЗА ЧОВЕШКИТЕ РЕСУРСИ В МАРКЕТИНГА: КОМПЕТЕНТНОСТИ ЗА МАРКЕТИНГОВИ ИЗСЛЕДОВАТЕЛИ

ЗА ЧОВЕШКИТЕ РЕСУРСИ В МАРКЕТИНГА: КОМПЕТЕНТНОСТИ ЗА МАРКЕТИНГОВИ ИЗСЛЕДОВАТЕЛИ
(ON HUMAN RESOURCES IN MARKETING: COMPETENCES FOR MARKETING RESEARCHERS)

  • Author(s):Elitsa Uzunova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:187-196
  • No. of Pages:9
  • Keywords:skills mismatch; competence model; human resources; marketing research
  • Summary/Abstract:Skills mismatch – the situation when workers’ competences are not well-matched with their current jobs requirements – is a growing challenge faced by economies. Recent economical development, driven by technology evolution, changes the concept and practice of marketing and thus, also of marketing research (MR). It appears that the main challenge for MR-agencies is to find and keep people who match the new skills requirements in the field. The paper presents a functional competence model for MR professionals, which defines competence needs for all levels – from operational to management. The main intended applications of the model are two: as a management tool for the MR-process within the organization, or as a tool for identifying, growing and keeping talent in the field of MR
ВИСШЕТО ОБРАЗОВАНИЕ В БЪЛГАРИЯ ДНЕС - ПРОБЛЕМИ, ПРЕДИЗВИКАТЕЛСТВА, ПЕРСПЕКТИВИ

ВИСШЕТО ОБРАЗОВАНИЕ В БЪЛГАРИЯ ДНЕС - ПРОБЛЕМИ, ПРЕДИЗВИКАТЕЛСТВА, ПЕРСПЕКТИВИ
(THE BULGARIAN HIGHER EDUCATION TODAY – MAIN PROBLEMS, CHALLENGES AND PERSPECTIVES)

  • Author(s):Diana Genkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:197-208
  • No. of Pages:11
  • Keywords:Economy; modern economic governance; human resources; higher education.
  • Summary/Abstract:The paper traces out and comments upon directions in which the strategic problems of higher education’s perspective are arising in Bulgaria at present. In the course of the paper, the challenges these problems give rise to will be given an interpretation. The basis to give adequate answers of these problems and make proper decisions on the matter and the form of the process in higher education is been outlined
ПРЕДИЗВИКАТЕЛСТВАТА ПРЕД ЧОВЕШКИТЕ РЕСУРСИ ЗА УПРАВЛЕНИЕ НА ПРОДАЖБИТЕ В ХОТЕЛИЕРСТВОТО ПО ВРЕМЕ НА ИКОНОМИЧЕСКАТА КРИЗА 2008-2011 Г.

ПРЕДИЗВИКАТЕЛСТВАТА ПРЕД ЧОВЕШКИТЕ РЕСУРСИ ЗА УПРАВЛЕНИЕ НА ПРОДАЖБИТЕ В ХОТЕЛИЕРСТВОТО ПО ВРЕМЕ НА ИКОНОМИЧЕСКАТА КРИЗА 2008-2011 Г.
(CHALLENGES FOR HUMAN RESOURCES IN THE SALES MANAGEMENT WITHIN THE HOTEL INDUSTRY DURING THE ECONOMIC CRISIS 2008-2011)

  • Author(s):Lilyana Svetoslalova Vaskova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:209-215
  • No. of Pages:6
  • Keywords:sales management; challenges; revenues; economic indicators; human recourses.
  • Summary/Abstract:This report aims to show the reaction of end customers to the economic downturn in terms of realized tourist trips. During the economic crisis, business travelers have canceled their trips, shortened their duration and their budgets, while individual tourists chose not to travel or limit tourist activities. At the same time, the hotels saw an increase in the supply of rooms, along with the reduction of their prices. Responsibility of the department „Marketing and Sales“ was to find a way to recover lost revenue, even when they were directly affected by the change in the market. Budgeting, time, personnel and morality have become key elements through which to understand how the sales department responds and what best practices used to find alternative sources of revenue
ВЪЗМОЖНОСТИ ЗА ПРИЛОЖЕНИЕ НА КАНБАН И СКРЪМ ИНСТРУМЕНТИТЕ В ХОТЕЛСКИЯ ОПЕРАЦИОНЕН МЕНИДЖМЪНТ

ВЪЗМОЖНОСТИ ЗА ПРИЛОЖЕНИЕ НА КАНБАН И СКРЪМ ИНСТРУМЕНТИТЕ В ХОТЕЛСКИЯ ОПЕРАЦИОНЕН МЕНИДЖМЪНТ
(OPPORTUNITIES FOR APPLICATION OF KANBAN AND SCRUM TOOLS IN THE HOSPITALITY OPERATION MANAGEMENT)

  • Author(s):Desislava Georgieva Penkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:216-221
  • No. of Pages:5
  • Keywords:operation management; hospitality; Kanban; Scrum
  • Summary/Abstract:The main goal of this paper is to analyze opportunities for application in the hospitality operation management of Kanban and Scrum innovation management methods used in IT industry. The work describes specific characteristics of the hospitality operation management. The terms of the Kanban and Scrum are defined as well. In the conclusion the author makes a comparative analysis between both approaches and finally subtracts opportunities their application in the field of the tourism services.
ИЗУЧАВАНЕТО НА ТУРИЗМА ЧРЕЗ СИСТЕМНИЯ ПОДХОД

ИЗУЧАВАНЕТО НА ТУРИЗМА ЧРЕЗ СИСТЕМНИЯ ПОДХОД
(STUDY OF TOURISM THROUGH SYSTEMATIC APPROACH)

  • Author(s):Teodora Rizova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:222-225
  • No. of Pages:3
  • Keywords:Tourism; systemаtic approach; a model of the tourism system
  • Summary/Abstract:Tourism as a social phenomenon involves various parts of thescientific knowledge. In the study of tourism is necessary to apply a systematic scientific approach. This study provides a model of the system of tourism, which includes various components that interact and allows its operation
УПРАВЛЕНИЕ НА ЗНАНИЕТО В ГЛОБАЛНИТЕ ВЕРИГИ ЗА ДОСТАВКА

УПРАВЛЕНИЕ НА ЗНАНИЕТО В ГЛОБАЛНИТЕ ВЕРИГИ ЗА ДОСТАВКА
(KNOWLEDGE MANAGEMENT IN GLOBAL SUPPLY CHAINS)

  • Author(s):Dobroslav Emilov Mollov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:226-232
  • No. of Pages:6
  • Keywords:knowledge; knowledge management; global supply chains; global supply chain management; knowledge exchange
  • Summary/Abstract:Knowledge and capability of its improvement and application in the creation of new products and services are the main source of competitive advantage for today’s international companies. The concept of knowledge management opens up new opportunities for companies involved in global supply chains. This report presents the models and mechanisms for knowledge exchange within the global supply chains, and identifies the advantages and challenges related to this exchange. A thesis is argued that effective knowledge management throughout the supply chain leads to improvement of the performance and competitive advantages of companies in the chain.
РАЗЛИЧНИТЕ ПОКОЛЕНИЯ НА ПАЗАРА НА ТРУДА – ПРЕДИЗВИАТЕЛСТВО ПРЕД КОМПАНИИТЕ ДНЕС (ДОБРАТА ПРАКТИКА НА БАЛКАНСТАР – МЕРЦЕДЕС БЕНЦ)

РАЗЛИЧНИТЕ ПОКОЛЕНИЯ НА ПАЗАРА НА ТРУДА – ПРЕДИЗВИАТЕЛСТВО ПРЕД КОМПАНИИТЕ ДНЕС (ДОБРАТА ПРАКТИКА НА БАЛКАНСТАР – МЕРЦЕДЕС БЕНЦ)
(THE DIFFERENT GENERATIONS IN THE LABOR MARKET – A CHALLENGE FACING COMPANIES TODAY (THE BEST PRACTICE OF BALKANSTAR – MERCEDES BENZ))

  • Author(s):Mincho Banchev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:233-239
  • No. of Pages:6
  • Keywords:generation Baby boomers; X;Y; recruitment and retention
  • Summary/Abstract:Today's organizations are faced with the difficult task to manage a wide range of people from different generations. Generations: Baby boomers, generations X and Y - they all have different and competing interests and expectations. New conditions cause the management of Balkanstar Mercedes Benz to rethink the traditional approach „everyone is suitable for any location” and prompt a search for more creative and flexible strategies for managing different generations
ПРЕЖДЕВРЕМЕННОТО НАПУСКАНЕ НА ОБРАЗОВАТЕЛНАТА СИСТЕМА – ПРЕДПОСТАВКА ЗА ДИСБАЛАНС НА ПАЗАРА НА ТРУДА

ПРЕЖДЕВРЕМЕННОТО НАПУСКАНЕ НА ОБРАЗОВАТЕЛНАТА СИСТЕМА – ПРЕДПОСТАВКА ЗА ДИСБАЛАНС НА ПАЗАРА НА ТРУДА
(EARLY SCHOOL LEAVING - A PREREQUISITE FOR IMBALANCE IN THE LABOUR MARKET)

  • Author(s):Stanimir Stamatev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:240-250
  • No. of Pages:10
  • Keywords:labor market; early school leaving; risk groups; shortage of qualification; unemployment
  • Summary/Abstract:The tendencies and the early school leaving are analysed in this paper as a problem, which limits and even stops the process of sustainable employment and satisfying labour realization. Here are mentioned one of the main reasons, which lead to early school leaving, as well as the consequences of what happens if the problem is not solved. The educational level at the labour market is analysed in the paper through statistics. This document is also an attempt to made assess the measures implemented for reducing early school leaving
ЗНАНИЕТО КАТО СТРАТЕГИЧЕСКИ РЕСУРС В ОРГАНИЗАЦИЯТА

ЗНАНИЕТО КАТО СТРАТЕГИЧЕСКИ РЕСУРС В ОРГАНИЗАЦИЯТА
(THE KNOWLEDGE AS A STRATEGIC RESOURCE IN THE ORGANIZATION)

  • Author(s):Galina Kurteva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:251-258
  • No. of Pages:10
  • Keywords:resources of the organization; the knowledge in the organization; strategic map of the knowledge; knowledge management
  • Summary/Abstract:The Knowledge is a key factor for differentiation of the entrepreneur from its competitors. It supports for improving of the organizational environment and effective implementation of the organizational goals. The report analyzes the organizational knowledge as a source of distinctive competence, and their effective management - as a guarantee for competitiveness, sustainable development and survival of the organization
HUMAN RESOURCES DEVELOPMENT ON THE ROMANIAN INSURANCE MARKET

HUMAN RESOURCES DEVELOPMENT ON THE ROMANIAN INSURANCE MARKET
(HUMAN RESOURCES DEVELOPMENT ON THE ROMANIAN INSURANCE MARKET)

  • Author(s):Laura Elly Naghi
  • Language:English
  • Subject(s):Economy
  • Page Range:259-266
  • No. of Pages:7
  • Keywords:CPD; training; consumer protection
  • Summary/Abstract:Taking into consideration the latest developments in the area of consumer protection at the level of European Union concerning the intermediation of financial products, the national insurance markets are striving to adapt to the requirements of the professional development of the personnel offering intermediation services to the final consumer. The continuous professional development (CPD) systems have to be implemented also on the insurance industries, starting from the experience of the banking or investment sectors, and thus the interest of the insurance undertakers’ into designing training budgets that will be sufficient for the requirements of the regulator. The paper is aimed at presenting the situation existing over Europe and coming up with proposals that are already in motion on the Romanian market
РОЛЯ НА УПРАВЛЕНИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ ЗА ПОСТИГАНЕ ЕФЕКТИВНОСТ НА ТУРИСТИЧЕСКОТО ПРЕДПРИЯТИЕ

РОЛЯ НА УПРАВЛЕНИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ ЗА ПОСТИГАНЕ ЕФЕКТИВНОСТ НА ТУРИСТИЧЕСКОТО ПРЕДПРИЯТИЕ
(THE ROLE OF THE HUMAN RECOURSE MANAGEMENT FOR ACHIEVING EFFICIENCY OF THE TOURIST ENTERPRISE)

  • Author(s):Asya Pencheva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:267-274
  • No. of Pages:7
  • Keywords:human recourses; development; efficiency; competitiveness; training and qualification.
  • Summary/Abstract:Each tourist organization that seeks to achieve efficiency of its activities, needs three important elements. These include one the one hand the mission, vision and business strategy; on the other – the organizational structure, and last but not least - the management of human resources, through which it achieves its objective. This report aims to focus precisely on the role of the management of the human factor to achieve efficiency in the tourism business
ВРЪЗКАТА „ПРОЦЕС - КАПАЦИТЕТ” В ОПЕРАЦИИТЕ НА УСЛУГИ

ВРЪЗКАТА „ПРОЦЕС - КАПАЦИТЕТ” В ОПЕРАЦИИТЕ НА УСЛУГИ
(INVESTIGATION OF THE „CAPACITY-PROCESS” LINK IN SERVICE OPERATIONS)

  • Author(s):Yulia Yorgova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:275-280
  • No. of Pages:7
  • Keywords:service process; operations capacity; variations; Queuing Theory
  • Summary/Abstract:The duration of the process for creating a service is variable and is an integral part of the operations system capacity. This requires investigation of the link and interaction between operations capacity and service process, which is the main objective of this paper.
ИНДИКАТОРИ ЗА КОРПОРАТИВНА СОЦИАЛНА ОТГОВОРНОСТ В КОНТЕКСТА НА ИЗИСКВАНИЯТА НА КАПИТАЛОВИЯ ПАЗАР

ИНДИКАТОРИ ЗА КОРПОРАТИВНА СОЦИАЛНА ОТГОВОРНОСТ В КОНТЕКСТА НА ИЗИСКВАНИЯТА НА КАПИТАЛОВИЯ ПАЗАР
(INDICATORS OF CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF CAPITAL MARKET REQUIREMENTS)

  • Author(s):Radostina Bakardjieva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:281-291
  • No. of Pages:10
  • Keywords:corporate social responsibility; social reporting
  • Summary/Abstract:The article aims to investigate the theoretical background of corporate social responsibility conception /CSR/. CSR is defined as a concept whereby companies integrate social and environmental activities in their business operation. In the focus is social reporting, and international standards as social indicators, too. International CSR standards are „high” form of monitoring and management of CSR and „soft” form of regulation. In the article are presented the results of empirical investigation of corporate social responsibility in 130 bulgarian public companies.
ИСО 26 000 – КОНЦЕПЦИЯ И САМООЦЕНКА НА ОРГАНИЗАЦИИТЕ

ИСО 26 000 – КОНЦЕПЦИЯ И САМООЦЕНКА НА ОРГАНИЗАЦИИТЕ
(ISO 26 000- THEORETICAL APROACH AND SELF VERIFICATION OF ORGANIZATION)

  • Author(s):Radostina Bakardjieva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:292-298
  • No. of Pages:6
  • Keywords:corporate social responsibility; ISO 26 000; non financial reporting
  • Summary/Abstract:The article aims to investigate ISO 26 000 as global guidance standard on social responsibility. In the article was used the new definition on corporate social responsibility. There are describe what opportunities does ISO 26 000 provide for its implementers. Key elements of ISO 26 000 are presented, too. In the implementation part are investigating problems about evaluation of the core subjects, engaging of Stakeholders and plans for improvement.
ТИЙМ БИЛДИНГЪТ – ЕФИКАСЕН МЕТОД ЗА ПОДОБРЯВАНЕ НА КОМПЕТЕНТНОСТТА НА ЧОВЕШКИТЕ РЕСУРСИ В ОТРАСЪЛ „ТУРИЗЪМ”

ТИЙМ БИЛДИНГЪТ – ЕФИКАСЕН МЕТОД ЗА ПОДОБРЯВАНЕ НА КОМПЕТЕНТНОСТТА НА ЧОВЕШКИТЕ РЕСУРСИ В ОТРАСЪЛ „ТУРИЗЪМ”
(THE TEAM BUILDING – EFFICIENT METHOD TO IMPROVE THE COMPETENCE OF HUMAN RESOURCES IN BRANCH „TOURISM”)

  • Author(s):Zlatina Karadjova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:299-306
  • No. of Pages:7
  • Keywords:team building; human resources; knowledge; skills; branch „Tourism”.
  • Summary/Abstract:This report examines the nature and importance of team building as a means to increase the knowledge and skills of employees, as well as its role in strengthening the team spirit in tourist business units. We can certainly argue that in our time, marked by the global financial, economic, social and moral crisis, teambuilding will play an even more important role
ИМА ЛИ ЛИЦЕМЕРИЕ В КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ

ИМА ЛИ ЛИЦЕМЕРИЕ В КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ
(IS CORPORATE SOCIAL RESPONSIBILITY HYPOCRITICAL)

  • Author(s):Stanimir Andonov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:307-314
  • No. of Pages:7
  • Keywords:CSR; hypocrisy; the concept of creating shared value
  • Summary/Abstract:In order to strike a balance between the company’s profit interests, the interests of its stakeholders and of society, „responsible companies” often have to decide which of their activities to handle responsibly and to what extent. This paper attempts to unravel corporate social responsibility and answer the question „Is corporate social responsibility hypocritical?” It also examines the logic and algorithm behind the hypocrisy in corporate social responsibility. The paper also presents the concept of creating shared value introduced by Michael Porter as an alternative to CSR.
ТРЕНИНГ ПРОГРАМИ ЗА РАЗВИТИЕ НА ПЕРСОНАЛА ПРИ УПРАВЛЕНИЕ НА ОРГАНИЗАЦИОННИТЕ ПРОМЕНИ

ТРЕНИНГ ПРОГРАМИ ЗА РАЗВИТИЕ НА ПЕРСОНАЛА ПРИ УПРАВЛЕНИЕ НА ОРГАНИЗАЦИОННИТЕ ПРОМЕНИ
(TRAINING PROGRAMS FOR PERSONNEL EVALUATION IN MANAGING ORGANIZATIONAL CHANGES)

  • Author(s):Ivaylo Stoyanov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:315-319
  • No. of Pages:4
  • Keywords:training programs; personnel; organizational change; management.
  • Summary/Abstract:During the management of organizational change personnel must be implicated not only in their implementation, but also to their objectives and tasks in various aspects of business. This is necessary to synchronized with regards to changes and to establish best practices for human resource development. Examine the steps taken for the implementation of training programs, necessary tools and relevant teams.
КОРПОРАТИВНА СОЦИАЛНА ОТГОВОРНОСТ И ГЛОБАЛНИ ВЕРИГИ ЗА ДОСТАВКА

КОРПОРАТИВНА СОЦИАЛНА ОТГОВОРНОСТ И ГЛОБАЛНИ ВЕРИГИ ЗА ДОСТАВКА
(CORPORATE SOCIAL RESPONSIBILITY AND GLOBAL SUPPLY CHAINS)

  • Author(s):Dobroslav Emilov Mollov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:320-326
  • No. of Pages:6
  • Keywords:corporate social responsibility; global supply chains; global supply chain management
  • Summary/Abstract:Global supply chain relationships with business partners, originating from countries with different levels of economic and social development, raise the need to focus on human rights, health and safety, and quality of life of the employees. Therefore, in recent years the concept of corporate social responsibility is more and more widely used in practice. The report presents the essence of this concept in the context of global supply chain management and through examples of best practice reveals the opportunities for companies to achieve lasting success
ИЗСЛЕДВАНЕ НА СЪОТВЕТСТВИЕТО МЕЖДУ ТЕКУЩАТА СТРАТЕГИЯ НА ПРЕДПРИЯТИЕТО И УСЛОВИЯТА НА ВЪНШНАТА СРЕДА

ИЗСЛЕДВАНЕ НА СЪОТВЕТСТВИЕТО МЕЖДУ ТЕКУЩАТА СТРАТЕГИЯ НА ПРЕДПРИЯТИЕТО И УСЛОВИЯТА НА ВЪНШНАТА СРЕДА
(STUDY OF THE FIT BETWEEN CURRENT BUSINESS STRATEGY AND ENVIRONMENTAL CONDITIONS)

  • Author(s):Vilislav Petrov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:327-333
  • No. of Pages:6
  • Keywords:choice of strategy; environmental impact; strategic adaptation
  • Summary/Abstract:The aim of this report is to explore, for consistency between the current strategy of the organization and environmental conditions. To simplify and operationalize the process was developed a computer program that displays the result as concrete guidelines for action
PROGRAM FOR ADAPTATION OF STAFF IN THE ORGANIZATION

PROGRAM FOR ADAPTATION OF STAFF IN THE ORGANIZATION
(ПРОГРАМА ЗА АДАПТАЦИЯ НА ПЕРСОНАЛА В ОРГАНИЗАЦИЯТА)

  • Author(s):Milen Dinkov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:334-338
  • No. of Pages:4
  • Keywords:Adaptation; adjustment; staff; organization
  • Summary/Abstract:Adaptation of staff in the workplace is an important element of its overall management. Unfortunately often guidance measures and adaptation, as well as their role in many organizations are underestimated and are not seen with sufficient seriousness
ОСНОВНИ ИНДИКАТОРИ ЗА АНАЛИЗ И ОЦЕНКА НА КОНКУРЕНТОСПОСОБНОСТТА НА ТЪРГОВСКА ФИРМА

ОСНОВНИ ИНДИКАТОРИ ЗА АНАЛИЗ И ОЦЕНКА НА КОНКУРЕНТОСПОСОБНОСТТА НА ТЪРГОВСКА ФИРМА
(MAIN INDICATORS FOR ANALYSIS AND ASSESSMENT OF THE COMPETITIVENESS OF THE TRADING COMPANY)

  • Author(s):Daniel Parushev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:339-344
  • No. of Pages:5
ФАКТОРИ ЗА ПОДОБРЯВАНЕ НА КОНКУРЕНТОСПОСОБНОСТТА НА БЪЛГАРСКИТЕ МОРСКИ ПРИСТАНИЩА

ФАКТОРИ ЗА ПОДОБРЯВАНЕ НА КОНКУРЕНТОСПОСОБНОСТТА НА БЪЛГАРСКИТЕ МОРСКИ ПРИСТАНИЩА
(FACTORS FOR IMPROVING THE COMPETITIVENESS OF THE BULGARIAN SEAPORTS)

  • Author(s):Nikola Tanakov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:345-349
  • No. of Pages:4
АДАПТИРАНЕ НА ПРОЕКТНАТА ДЕЙНОСТ ЗА ПОДОБРЯВАНЕ КОМПЕТЕНТНОСТИТЕ НА ЧОВЕШКИТЕ РЕСУРСИ В ТУРИЗМА

АДАПТИРАНЕ НА ПРОЕКТНАТА ДЕЙНОСТ ЗА ПОДОБРЯВАНЕ КОМПЕТЕНТНОСТИТЕ НА ЧОВЕШКИТЕ РЕСУРСИ В ТУРИЗМА
(ADAPTATION OF PROJECT ACTIVITIES FOR IMPROVING THE COMPETENCES OF HUMAN RESOURCES IN TOURISM)

  • Author(s):Andreana Andreeva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:350-356
  • No. of Pages:6
  • Keywords:human resources; tourism; training and qualification; projects; European structural instruments
  • Summary/Abstract:This article aims to outline the opportunities for adapting the project activities in order to improve human resources in tourism. The emphasis is placed on human capital as a driving force to any modern tourist organization whose policy aims to reveal the potential and to accelerate economic development. In this context is revealed the art of management to provide simultaneously both growth and efficiency of the successful operation of the business. Realization of project activities in recent years, appears to be fundamental for achieving these objectives
ИЗСЛЕДВАНЕ НА НАГЛАСИТЕ ЗА ПРОФЕСИОНАЛНА РЕАЛИЗАЦИЯ ПРИ ЗАВЪРШВАЩИТЕ ВИСШИСТИ

ИЗСЛЕДВАНЕ НА НАГЛАСИТЕ ЗА ПРОФЕСИОНАЛНА РЕАЛИЗАЦИЯ ПРИ ЗАВЪРШВАЩИТЕ ВИСШИСТИ
(PROFESSIONAL REALIZATION ATTITUDES AMONG STUDENTS GRADUATING IN FACULTY OF BUSINESS AND MANAGEMENT IN UNIVERSITY OF RUSE)

  • Author(s):Daniela Nikolaeva Yordanova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:357-368
  • No. of Pages:11
  • Keywords:professional realization attitudes; transition for university to work; employability
  • Summary/Abstract:Professional realization of university graduates depends on their expectations during the transition to work` period. The article presents results from an empirical research of graduate students from bachelor programs in University of Ruse attitudes and perceptions for professional realization. Some guidelines for possible forms of interaction between universities and employers are defined in order to facilitate the transition from higher education to employment through measures to improve the employability of students
МЯСТО НА СТРАТЕГИЧЕСКОТО ПЛАНИРАНЕ В УКАЗАНИЯТА ЗА РАЗРАБОТВАНЕ НА РЕГИОНАЛНИ ПЛАНОВЕ В БЪЛГАРИЯ

МЯСТО НА СТРАТЕГИЧЕСКОТО ПЛАНИРАНЕ В УКАЗАНИЯТА ЗА РАЗРАБОТВАНЕ НА РЕГИОНАЛНИ ПЛАНОВЕ В БЪЛГАРИЯ
(ROLE OF STRATEGIC PLANNING IN THE GUIDELINES ON DEVELOPING REGIONAL PLANS IN BULGARIA)

  • Author(s):Kalin Krumov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:369-378
  • No. of Pages:9
  • Keywords:strategic planning; regional development plans; methodology guidelines.
  • Summary/Abstract:In modern times strategic planning is an indispensable instrument of territorial units’ development. Nevertheless the guidelines on developing regional, district and municipal plans in Bulgaria do not sufficiently cover this. This feature of theirs directly influences the quality of the elaborated planning documents and their capability to enhance the development of country’s territory
АУТСОРСИНГЪТ И НЕГОВОТО ПРИЛОЖЕНИЕ СРЕД БЪЛГАРСКИТЕ ПИВОВАРНИ ПРЕДПРИЯТИЯ

АУТСОРСИНГЪТ И НЕГОВОТО ПРИЛОЖЕНИЕ СРЕД БЪЛГАРСКИТЕ ПИВОВАРНИ ПРЕДПРИЯТИЯ
(OUTSOURCING AND ITS USAGE AMONG THE BULGARIAN BREWING COMPANIES)

  • Author(s):Vladi Hristov Kurshumov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:379-386
  • No. of Pages:7
  • Keywords:Outsourcing; Outsourcing policy; Brewery industry
  • Summary/Abstract:In contemporary dynamic business environment, outsourcing is a strategic alternative for Bulgarian producers of beer. Despite its widespread use, there are still reserves for getting the most of opportunities it provides to organizations. It is necessary to analyze many factors; different aspects of outsourcing policy; relationship between partners and assessment of outsourcing impact on the overall business
ИНОВАТИВНИТЕ ИНФОРМАЦИОННИ ТЕХНОЛОГИИ – ФАКТОР ЗА РАЗВИТИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ В ТУРИЗМА

ИНОВАТИВНИТЕ ИНФОРМАЦИОННИ ТЕХНОЛОГИИ – ФАКТОР ЗА РАЗВИТИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ В ТУРИЗМА
(INOVATIVE INFORMATION TECHNOLOGIES – A FACTOR FOR DEVELOPING HUMAN RESOURCES IN TOURISM)

  • Author(s):Vladimir Karafizov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:387-395
  • No. of Pages:8
  • Keywords:Human resources management; information technologies; innovations; online training.
  • Summary/Abstract:The use of IT helps the human resources management and development. The integration of innovative devices and practices with personal commutation devices and the social network led to even more effective process flow. Preserving the privacy and security of company data needs additional measures in the era of BYOD (Bring Your Own Device) in the office
CORPORATE GOVERNANCE PILLARS IN THE FOUNDATIONS OF THE BLACK SEA TRADE AND DEVELOPMENT BANK – STABILITY AND TRANSPARENCE

CORPORATE GOVERNANCE PILLARS IN THE FOUNDATIONS OF THE BLACK SEA TRADE AND DEVELOPMENT BANK – STABILITY AND TRANSPARENCE
(CORPORATE GOVERNANCE PILLARS IN THE FOUNDATIONS OF THE BLACK SEA TRADE AND DEVELOPMENT BANK – STABILITY AND TRANSPARENCE)

  • Author(s):Stanislava Lalova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:396-405
  • No. of Pages:9
  • Keywords:Black Sea Trade and Development Bank; corporate governance; regional financial institution
  • Summary/Abstract:Located on a strategically focal point in the world business and political scale, the Black Sea region has always attracted the attention of economists, politicians, business leaders, academicians. One of the main institutions in the region that has played a vital role in its recent development and sustainable internationalization is undoubtedly the Black Sea Trade and Development Bank. The way it operates, its management structure and decisionmaking processes are questions of interest – corporate governance interest. Within the scope of the study, the main corporate governance principles and good practices are briefly presented and a thorough research on how they are implemented in the institution is carried out. The main emphasis falls on the decision-making process that is to be undertaken in order to fulfill the institution’s fiduciary duties before its shareholders and stakeholders – the Member States.
КОРПОРАТИВНО УПРАВЛЕНИЕ И МЕЖДУНАРОДЕН МЕНИДЖМЪНТ – ИЛИ ЗА НЯКОИ ПРОБЛЕМИ МЕЖДУ КОРПОРАТИВНИТЕ РЪКОВОДСТВА И МЕНИДЖМЪНТА В МЕЖДУНАРОДНИТЕ ПУБЛИЧНИ КОМПАНИИ

КОРПОРАТИВНО УПРАВЛЕНИЕ И МЕЖДУНАРОДЕН МЕНИДЖМЪНТ – ИЛИ ЗА НЯКОИ ПРОБЛЕМИ МЕЖДУ КОРПОРАТИВНИТЕ РЪКОВОДСТВА И МЕНИДЖМЪНТА В МЕЖДУНАРОДНИТЕ ПУБЛИЧНИ КОМПАНИИ
(CORPORATE GOVERNANCE AND INTERNATIONAL MANAGEMENT – SOME ISSUES CONCERNING BOARD MEMBERS AND SENIOR MANAGERS IN THE TRANSNATIONAL PUBLIC LISTED CORPORATIONS)

  • Author(s):Christian Zhelev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:406-414
  • No. of Pages:8
  • Keywords:corporate governance; management; international management
  • Summary/Abstract:The aim of this report is to analyze and describe the interaction between management and governance in the transnational public listed companies. The interaction and the connections are examined in two ways. On one side – what is the influence of the governance body on the management and on the other – which are the ways and what is the extend of possibility of the management to influence the corporate governance. The study is based on literature review. It starts with a general explanation of the interactions and comes down to specific aspects.
ОБЕДИНИТЕЛНИ И ИНТЕГРАЦИОННИ ПРОЦЕСИ В ЕВРАЗИЙСКОТО ПРОСТРАНСТВО

ОБЕДИНИТЕЛНИ И ИНТЕГРАЦИОННИ ПРОЦЕСИ В ЕВРАЗИЙСКОТО ПРОСТРАНСТВО
(UNION BASED AND INTEGRATION PROCESSES IN THE EUROASIAN SPACE)

  • Author(s):Georgi Marinov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:415-422
  • No. of Pages:7
  • Summary/Abstract:This article focuses on research of issues and tendentious events rising during the formation of the Eurasian geo-political space and its role in the global geo-economics.
СТРЕС-ТЕСТОВЕТЕ КАТО НОВ ИНСТРУМЕНТ ОТ РИСК-МЕНИДЖМЪНТА НА БАНКИТЕ В ПЕРИОД НА ФИНАНСОВИ ТУРБОЛЕНЦИИ ЧАСТ II

СТРЕС-ТЕСТОВЕТЕ КАТО НОВ ИНСТРУМЕНТ ОТ РИСК-МЕНИДЖМЪНТА НА БАНКИТЕ В ПЕРИОД НА ФИНАНСОВИ ТУРБОЛЕНЦИИ ЧАСТ II
(THE STRESS TESTS AS THE NEW INSTRUMENT OF BANKS RISK MANAGEMENT IN A PERIDO OF FINANCIAL TURBULENCES PART II)

  • Author(s):Sava Hristov Dimov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:423-445
  • No. of Pages:23
  • Keywords:stress testing; „too big to fail“; „bottom-up“; „top-down“; „reverse” stresstest; vulnerable countries; default.
  • Summary/Abstract:In the paper a critical analysis is made of the practice in stress testing in banks. On that basis, some aspects of the selection of European banks are considered and reviewed. Some new issues are outlined, as a result of the requirements of the Basel Committee on Banking Supervision ‘Basel III’ and the European Banking Authority. An emphasis is put on the modelling of stress scenarios and „reverse” stress tests. Opinions of Bulgarian, Russian and Western European researchers on the issues of stress testing in the bank sphere are pointed. Interactive results of the stress tests carried out are presented, as of October 2014. The problems addressed are in the context of the global financial and economic crisis and the feasibility for new financial defaults in the countries of the Eurozone.
КОЛИЧЕСТВО НА ЧОВЕШКИЯ КАПИТАЛ, КАЧЕСТВО НА ОБРАЗОВАНИЕТО И ИКОНОМИЧЕСКИ РАСТЕЖ

КОЛИЧЕСТВО НА ЧОВЕШКИЯ КАПИТАЛ, КАЧЕСТВО НА ОБРАЗОВАНИЕТО И ИКОНОМИЧЕСКИ РАСТЕЖ
(QUANTITY OF HUMAN CAPITAL, QUALITY OF EDUCATION AND ECONOMIC GROWTH)

  • Author(s):Mariya Neycheva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:446-453
  • No. of Pages:7
  • Keywords:human capital quantity; human capital quality; economic growth
  • Summary/Abstract:Тhis study presents a comparative analysis of the popular indicators of the quantity as well as the quality of human capital. The results from the empirical studies exploring the effect of education’s quality on economic growth are also discussed.
ГРЪЦКИТЕ БУКВИ И УПРАВЛЕНИЕ НА РИСКА НА ДЕРИВАТИВНИ ИНСТРУМЕНТИ

ГРЪЦКИТЕ БУКВИ И УПРАВЛЕНИЕ НА РИСКА НА ДЕРИВАТИВНИ ИНСТРУМЕНТИ
(GREEKS AND DERIVATIVE PRODUCTS’ RISK MANAGEMENT)

  • Author(s):Sava Hristov Dimov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:454-462
  • No. of Pages:8
  • Keywords:The Key Greeks; Derivatives; Risk Management; Volatility; Binomial Model; Black-Scholes-Merton Model; Monte Carlo Simulations; Options Strategies; Long Call, Short Call; Bull Spread; Bear Spread; Long
  • Summary/Abstract:This article is focused on a detailed study of the Greeks and their use in risk management of derivatives (mainly options’ sensitivity). The importance of derivatives and risk management in the field of finance is briefly explained. These products influence significantly both on institutional (banks and financial organizations) and corporate (business investment) level. However, these products turn out to be one of the most difficult to assess and manage and in the article are presented some methods, which simplify these processes. All theoretical explanations rely on numerical examples in order to demonstrate the practical application of the methods and tools studied.
FINANCIAL CRISIS IMPACT OF FOREIGN TRADE AND FOREIGN TRADE FINANCING IN TURKEY

FINANCIAL CRISIS IMPACT OF FOREIGN TRADE AND FOREIGN TRADE FINANCING IN TURKEY
(FINANCIAL CRISIS IMPACT OF FOREIGN TRADE AND FOREIGN TRADE FINANCING IN TURKEY)

  • Author(s):Sevilay KONYA
  • Language:English
  • Subject(s):Economy
  • Page Range:463-470
  • No. of Pages:7
  • Keywords:Foreign Trade; Foreign Trade Finance; Financial Crisis
  • Summary/Abstract:Foreign trade finance, foreign trade (exporter or importer) to perform, is fulfilling the requirements the funds. 2008 global financial crisis, both in Turkey and Turkey’s foreign trade partners, is caused to fall. The global crisis is one of the most important channels in Turkey which are referred to as foreign trade channel. In this study, the financial crisis period in Turkey, is stated how will be foreign trade and foreign trade financing. For this purpose, the structure of foreign trade in the financial statements is evaluated with the help of the tables
EVALUATION OF THE FREE ZONE STRUCTURE IN TERMS OF TURKISH ECONOMY

EVALUATION OF THE FREE ZONE STRUCTURE IN TERMS OF TURKISH ECONOMY
(EVALUATION OF THE FREE ZONE STRUCTURE IN TERMS OF TURKISH ECONOMY)

  • Author(s):Sevilay KONYA
  • Language:English
  • Subject(s):Economy
  • Page Range:471-478
  • No. of Pages:7
  • Summary/Abstract:Free zone (FZ) although within the political boundaries of a country, in particular, such as customs practices, various trade restrictions and areas have been left out of various legal practices. Free zones have the ability to support the development efforts of the developing countries, in terms of the volume of foreign trade, balance of payments, industrialization, technology transfer, employment, providing benefits in areas such as facilitating the import and export. In this context, the aim of this study, the purpose of the free zones in terms of Turkey's economy and its effects on the economy are investigated with indicating the importance and characteristics
ИНТЕГРИРАНЕ НА НЕЗАПЛАТЕНИЯ ТРУД В МАКРОИКОНОМИКАТА

ИНТЕГРИРАНЕ НА НЕЗАПЛАТЕНИЯ ТРУД В МАКРОИКОНОМИКАТА
(INTEGRATING THE UNPAID WORK INTO MACROECONOMICS)

  • Author(s):Diana Sabotinova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:479-486
  • No. of Pages:7
  • Keywords:unpaid work; national accounts; women’s economic contribution
  • Summary/Abstract:To the current economic concept GDP is the most used indicator to measure the generated wealth. Feminist economics has shown that over 50% of all human work is unpaid and therefore is not recorded in GDP. Women’s economic contribution through the unpaid services they deliver is generally agreed to be an integral and necessary part of our economy and the social relations. It is time the contribution of women’s unpaid work to be measured and included in GDP. That underestimated women’s economic activity actually is an immense form of social wealth overlooked by economists.
ИЗПЪЛНЕНИЕ НА КРИТЕРИИТЕ ЗА НОМИНАЛНА КОНВЕРГЕНЦИЯ ПРЕДИ ПРИСЪЕДИНЯВАНЕТО НА БЪЛГАРИЯ КЪМ ЕВРОЗОНАТА

ИЗПЪЛНЕНИЕ НА КРИТЕРИИТЕ ЗА НОМИНАЛНА КОНВЕРГЕНЦИЯ ПРЕДИ ПРИСЪЕДИНЯВАНЕТО НА БЪЛГАРИЯ КЪМ ЕВРОЗОНАТА
(IMPLEMENTATION OF NOMINAL CONVERGENCE CRITERIA BEFORE THE ACCESSION OF BULGARIA TO THE EUROZONE)

  • Author(s):Yanko Hristozov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:487-495
  • No. of Pages:8
  • Keywords:Eurozone; Exchange Rate Mechanism II; nominal Convergence
  • Summary/Abstract:The present study examines the current state of implementation of the nominal convergence criteria by Bulgaria, as a condition for the accession to the Exchange Rate Mechanism II. The aim is to determine to what extent these conditions are met and by which criteria Bulgaria needs a change of course.
ДОСТЪПЪТ ДО ИНФОРМАЦИЯ – КЛЮЧОВО ПРАВО НА ПОТРЕБИТЕЛИТЕ НА ФИНАНСОВИ ОТЧЕТИ

ДОСТЪПЪТ ДО ИНФОРМАЦИЯ – КЛЮЧОВО ПРАВО НА ПОТРЕБИТЕЛИТЕ НА ФИНАНСОВИ ОТЧЕТИ
(ACCESS TO INFORMATION – A KEY RIGHT OF USERS OF FINANCIAL STATEMENTS)

  • Author(s):Pavlina Dimitrova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:496-503
  • No. of Pages:6
  • Keywords:public information; access; reliability; completeness
  • Summary/Abstract:Access to information is a significant prerequisite for the characterisation of the financial statements of the companies, such as transparent. This paper examines the legal framework governing the right of access. It is clarified two of the quality characteristics of information-the reliability and completeness. There are discussed basic principles related to protection, the right to information, the protection of personal information, ensuring the security of society and the State
НОВОСТИ В СЧЕТОВОДНАТА ОТЧЕТНОСТ НА БЮДЖЕТНИТЕ ОРГАНИЗАЦИИ

НОВОСТИ В СЧЕТОВОДНАТА ОТЧЕТНОСТ НА БЮДЖЕТНИТЕ ОРГАНИЗАЦИИ
(ADVANCES IN THE ACCOUNTING OF BUDGETARY ORGANIZATIONS)

  • Author(s):Nadezhda Ivanova Popova-Yosifova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:504-510
  • No. of Pages:6
  • Keywords:accounting; budgetary organizations; annual report
  • Summary/Abstract:During the past 2014 were adopted new regulations that affected the accounting of budgetary organizations. Managers and chief accountants to some extent carried out the necessary changes. For some objects and operations, however, the reorganization yet. There is an objective necessity to clarify on some innovations introduced by the legislation
ТЕОРЕТИЧНИ И ОРГАНИЗАЦИОННИ ПРОБЛЕМИ НА СЧЕТОВОДСТВОТО В ЗАСТРАХОВАТЕЛНИТЕ ОРГАНИЗАЦИИ

ТЕОРЕТИЧНИ И ОРГАНИЗАЦИОННИ ПРОБЛЕМИ НА СЧЕТОВОДСТВОТО В ЗАСТРАХОВАТЕЛНИТЕ ОРГАНИЗАЦИИ
(THEORETICAL AND ORGANIZATIONAL PROBLEMS OF ACCOUNTING IN INSURANCE ORGANIZATIONS)

  • Author(s):Rayna Petrova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:511-518
  • No. of Pages:7
  • Keywords:accounting information; insurance; costs of insurance organizations; costs of quality
  • Summary/Abstract:The problem of accounting and information provision is important for the management of any insurance organization. He gained even greater relevance in the current market conditions and the trend of globalization. This requires the study of the theoretical and organizational problems of accounting in the insurance organization. In this connection, the characteristics of the accounting system and the specific features of accounting information are determinative in ensuring the management of insurance organizations with accounting information. As methods that meet modern requirements management insurance organizations can point out various managerial accounting approaches.
ЕФЕКТЪТ ОТ ПРОМЯНАТА НА СТАВКАТА ПО ДДС ВЪРХУ ПОТРЕБЛЕНИЕТО И ИКОНОМИЧЕСКИЯ РАСТЕЖ

ЕФЕКТЪТ ОТ ПРОМЯНАТА НА СТАВКАТА ПО ДДС ВЪРХУ ПОТРЕБЛЕНИЕТО И ИКОНОМИЧЕСКИЯ РАСТЕЖ
(THE IMPACT OF THE VAT RATE CHANGES ON CONSUMPTION AND ECONOMIC GROWTH)

  • Author(s):Reneta Roseva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:519-524
  • No. of Pages:5
  • Keywords:value added tax; economic growth; European Union; consumption; revenues
  • Summary/Abstract:This paper examines the value added tax, EU directives governing the tax rates in the European Union. The report’s aim is to analyze the main factors influencing the VAT revenues and the effect of changes in the tax on aggregate consumption and economic growth. This report describes three trends that are a consequence of the change in the VAT rate. The first trend is that aggregate demand and economic growth increase / decrease just before the rate changes. The second trend is that their variation is fairly dramatically as soon as vat changed. The third trend is that after the drastic alteration they change gradually
ПОЛОЖИТЕЛНИ И ОТРИЦАТЕЛНИ СТРАНИ НА ИЗПОЛЗВАНЕТО НА НАМАЛЕНИ СТАВКИ ПО ДДС

ПОЛОЖИТЕЛНИ И ОТРИЦАТЕЛНИ СТРАНИ НА ИЗПОЛЗВАНЕТО НА НАМАЛЕНИ СТАВКИ ПО ДДС
(POSITIVE AND NEGATIVE ASPECTS OF THE USE OF THE REDUCED VAT RATES)

  • Author(s):Reneta Roseva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:525-529
  • No. of Pages:4
  • Keywords:value added tax; „green product”; reduced vat rate; consumption
  • Summary/Abstract:Reduced VAT rates have positive and negative effects. It is the differentiation of rates to mitigate the regressive tax: lower prices to be applied to the goods and services consumed mainly by the poor. The use of reduced rate for „green products” can have a positive effect on the environment. In practice, however, a structure with different rates is a major challenge for tax compliance and administration, which can increase the costs of administration the tax and reduce its productivity
ПРАВНО ОРГАНИЗАЦИОННИ АСПЕКТИ В ДЕЙНОСТТА НА КОЛЕКТИВНИТЕ ИНВЕСТИЦИОННИ СХЕМИ, КАТО ОТЧЕТНО ОБОСОБЕНИ ЕДИНИЦИ

ПРАВНО ОРГАНИЗАЦИОННИ АСПЕКТИ В ДЕЙНОСТТА НА КОЛЕКТИВНИТЕ ИНВЕСТИЦИОННИ СХЕМИ, КАТО ОТЧЕТНО ОБОСОБЕНИ ЕДИНИЦИ
(LEGAL AND ORGANIZATIONAL ASPECTS OF THE ACTIVITIES OF COLLECTIVE INVESTMENT SCHEMES AS INDEPENDENT ACCOUNTING ENTITIES)

  • Author(s):Todor A. Todorov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:530-533
  • No. of Pages:4
  • Keywords:collective investment schemes; contractual funds; investment companies
  • Summary/Abstract:This paper aims to outline the legal and organizational aspects of collective investment schemes (CISs). A collective investment scheme is an undertaking that invests funds raised through public offering in transferable securities or other liquid financial assets following risk-spreading principles. The author has classified the various types of CISs based on their characteristics. An emphasis was put on the legal and regulatory requirements that apply to CISs and their activities
ОСОБЕНОСТИ ПРИ СЧЕТОВОДНОТО ОТЧИТАНЕ НА ФИНАНСОВИТЕ АКТИВИ

ОСОБЕНОСТИ ПРИ СЧЕТОВОДНОТО ОТЧИТАНЕ НА ФИНАНСОВИТЕ АКТИВИ
(SPECIFICS OF THE FINANCIAL REPORTING OF FINANCIAL ASSETS)

  • Author(s):Todor A. Todorov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:534-538
  • No. of Pages:4
  • Summary/Abstract:The accounting of many enterprises that invest in financial instruments adheres to the International Accounting Standards. This is why the International Accounting Standards Board (IASB) published the new International Financial Reporting Standard 9 (IFRS 9), which aims to optimize the financial reporting of financial instruments. This project aims to replace the International Accounting Standard 39 Financial Instruments: Recognition and Measurement. This paper aims to outline the similarities and the differences between the logical models of the two standards.
ПРАКТИЧЕСКИ ИЗМЕРЕНИЯ НА ПОДГОТОВКАТА И ОБУЧЕНИЕТО НА КАДРИТЕ ПО ФИНАНСОВ КОНТРОЛ ВЪВ ФРАНЦИЯ

ПРАКТИЧЕСКИ ИЗМЕРЕНИЯ НА ПОДГОТОВКАТА И ОБУЧЕНИЕТО НА КАДРИТЕ ПО ФИНАНСОВ КОНТРОЛ ВЪВ ФРАНЦИЯ
(PRACTICAL ASPECTS OF PREPARATION AND TRAINING OF PERSONEL FINANCIAL CONTROL IN FRANCE)

  • Author(s):Nadezhda Tsvetkova
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:539-544
  • No. of Pages:5
  • Keywords:personnel; financial control inspector; e-learning; internship programs.
  • Summary/Abstract:Control is a management function that influence the behavior of individuals, social structures, because very often it is defined as a public relations between subject and object of control. However, the subject affects different objects based controls, inspections, audits and audits. All this defines the relationship of control and supervisory bodies are called to check and control the various phenomena and processes. This is not at all trivial. And their preparation and training is the foundation of proper organization of each control activity without which it is impossible to control the process. In this regard, attention is directed to investigate the feasibility of introducing special interactive teaching methods for the control and analysis in Bulgarian and foreign universities on the basis of a research project of the Academy of Economics
ВЪЗМОЖНОСТИ ЗА УВЕЛИЧАВАНЕ НА ТЪРГОВИЯТА С ХРАНИ МЕЖДУ КИТАЙ И ЕС

ВЪЗМОЖНОСТИ ЗА УВЕЛИЧАВАНЕ НА ТЪРГОВИЯТА С ХРАНИ МЕЖДУ КИТАЙ И ЕС
(EU – CHINA FOOD TRADE POTENTIAL AND PERSPECTIVES)

  • Author(s):Anton Kostadinov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:545-552
  • No. of Pages:7
  • Summary/Abstract:China’s strivе to produce enough food for its growing population is well know from long time ago. One fifth of the world population is inhabiting China, at the same time arable land in that country is only one fifteen of worlds arable land. It means that food demand in China will grow steadily in its two dimensions as a quantity and as a quality. There is a chance for trade growth for number of European countries which produce food to export it to China
ПРОБЛЕМЪТ ЗА РЕАЛНИЯ ЛИХВЕН ПРОЦЕНТ В ЕВРОЗОНАТА. ЕФЕКТИВНО ДЪЛГОВО УПРАВЛЕНИЕ В УСЛОВИЯ НА ДЕФЛАЦИЯ ИЛИ СИГНАЛ ЗА РЕФОРМИ

ПРОБЛЕМЪТ ЗА РЕАЛНИЯ ЛИХВЕН ПРОЦЕНТ В ЕВРОЗОНАТА. ЕФЕКТИВНО ДЪЛГОВО УПРАВЛЕНИЕ В УСЛОВИЯ НА ДЕФЛАЦИЯ ИЛИ СИГНАЛ ЗА РЕФОРМИ
(PROBLEM OF REAL INTEREST RATE IN THE EURO AREA. EFFECTIVE DEBT MANAGEMENT IN TERMS OF DEFLATION OR SIGNAL FOR REFORMS)

  • Author(s):Zhivko Bozhidarov Todorov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:553-561
  • No. of Pages:8
  • Summary/Abstract:The present survey focuses on the problem of the real interest rate in the Eurozone. ECB interventions in recent years are a prerequisite for studying its impact on the tools for effective management of debt levels in a deflationary environment and the behavior of financial markets. The signals they represent highlight the need for structural reforms
ДЕКОМПОЗИРАНЕ НА ДОХОДНОСТ И РИСКОВА АТРИБУЦИЯ ПО ПРИМЕРА НА НОВОВЪЗНИКВАЩИ ЕВРОПЕЙСКИ ПАЗАРИ

ДЕКОМПОЗИРАНЕ НА ДОХОДНОСТ И РИСКОВА АТРИБУЦИЯ ПО ПРИМЕРА НА НОВОВЪЗНИКВАЩИ ЕВРОПЕЙСКИ ПАЗАРИ
(RETURN DECOMPOSITION AND RISK ATTRIBUTION – A CASE STUDY OF EMERGING EUROPEAN MARKETS)

  • Author(s):Nikola Iliychev Iliev
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:562-570
  • No. of Pages:8
  • Summary/Abstract:Using a time series model the research attempts to determine, measure and interpret sources of fundamental stock return in a given market. The paper builds on the assumption that big part of stock’s risk stems from global exogenous factors. If investors determine significant factors (a process called risk attribution) and remove their influence (a process called return decomposition), they’ll be left with fundamental returns unrelated inbetween and to said factors.
ФИНАНСОВИТЕ ЗАДЪЛЖЕНИЯ НА „АЕЦ КОЗЛОДУЙ” ЕАД В КОНТЕКСТА НА НОРМАТИВНАТА УРЕДБА НА РЕПУБЛИКА БЪЛГАРИЯ

ФИНАНСОВИТЕ ЗАДЪЛЖЕНИЯ НА „АЕЦ КОЗЛОДУЙ” ЕАД В КОНТЕКСТА НА НОРМАТИВНАТА УРЕДБА НА РЕПУБЛИКА БЪЛГАРИЯ
(FINANCIAL OBLIGATIONS OF NPP KOZLODUY EAD IN THE CONTEXT OF REGULATIONS OF THE REPUBLIC OF BULGARIA)

  • Author(s):Nelly Stangacheva
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:571-578
  • No. of Pages:7
  • Summary/Abstract:In a market economy the required public takings should be repaid obligatorily, gratuitously, irrevocably and in due time, and in accordance with the legal provisions of the applicable laws in the country. The rule is effective in the „nuclear” sector. This determines the actuality of the paper whose object is the financial obligations, and subject – the analysis of these obligations to comply with priorities of the „Europe 2020” strategy.
ОЦЕНЯВАНЕ НА ИНДУСТРИАЛНИЯТ СЕКТОР ЧРЕЗ МНОЖИТЕЛЯ „ЦЕНА-ПЕЧАЛБА“ НА ИЗТОЧНОЕВРОПЕЙСКИТЕ РАЗВИВАЩИ СЕ ПАЗАРИ

ОЦЕНЯВАНЕ НА ИНДУСТРИАЛНИЯТ СЕКТОР ЧРЕЗ МНОЖИТЕЛЯ „ЦЕНА-ПЕЧАЛБА“ НА ИЗТОЧНОЕВРОПЕЙСКИТЕ РАЗВИВАЩИ СЕ ПАЗАРИ
(VALUATION OF THE INDUSTRIAL SECTOR USING P/E RATIO IN THE EASTERN EUROPEAN EMERGING MARKETS)

  • Author(s):Kaloyan Petkov
  • Language:Bulgarian
  • Subject(s):Economy
  • Page Range:579-586
  • No. of Pages:7
  • Summary/Abstract:The goal of this paper is to test the application of P/E valuation on the EasternEuropean Emerging Markets. The results confirm the practical usefulness of the relative valuation approach and show that there are some arguments of the Leibowitz approach to use ROE as a main driver for the fundamental P/E ratio. Furthermore the empirical testing validates the notion that relative valuation is one of the best approaches to stock picking
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