РАЗЛИЧНИТЕ ПОКОЛЕНИЯ НА ПАЗАРА НА ТРУДА – ПРЕДИЗВИАТЕЛСТВО ПРЕД КОМПАНИИТЕ ДНЕС (ДОБРАТА ПРАКТИКА НА БАЛКАНСТАР – МЕРЦЕДЕС БЕНЦ)
THE DIFFERENT GENERATIONS IN THE LABOR MARKET – A CHALLENGE FACING COMPANIES TODAY (THE BEST PRACTICE OF BALKANSTAR – MERCEDES BENZ)

Author(s): Mincho Banchev
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: generation Baby boomers; X;Y; recruitment and retention
Summary/Abstract: Today's organizations are faced with the difficult task to manage a wide range of people from different generations. Generations: Baby boomers, generations X and Y - they all have different and competing interests and expectations. New conditions cause the management of Balkanstar Mercedes Benz to rethink the traditional approach „everyone is suitable for any location” and prompt a search for more creative and flexible strategies for managing different generations

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