ДИГИТАЛНИТЕ МЕДИИ НЕ УБИВАТ ПЕЧАТНАТА РЕКЛАМА
ДИГИТАЛНИТЕ МЕДИИ НЕ УБИВАТ ПЕЧАТНАТА РЕКЛАМА

Author(s): Gergana Marinova
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: „attention economy”; print advertising; consumer attention; potential; effectiveness; communication
Summary/Abstract: In the era of attention economy, print advertising has a great future despite larger investments for wider distribution of the other kinds of advertising, the print one is an old, but classic tool for attracting consumer attention, that will shows us its potential in the future. Print advertising is not a passive form of communication. It is one of the most effective ways for attracting attention and with its more unique and special print, stand out among the sea of advertising messages

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