ОНЛАЙН МАРКЕТИНГ И РЕМАРКЕТИНГ В ТУРИЗМА
TRAVEL ONLINE MARKETING AND REMARKETING

Author(s): Desislava Georgieva Penkova
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: remarketing; tourism; online marketing
Summary/Abstract: The object of research in this work is the application of remarketing at online marketing in hospitality, tour operators and travel agency. The nature and specific characteristics of different remarketing types and stages of it implementation are clarified as well. Finally efficiency of most popular remarketing techniques is analyzed.

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