КОРЕНИТЕ НА СЪВРЕМЕННИЯ МАРКЕТИНГ
THE ROOTS OF CONTEMPORARY MARKETING

A HISTORICAL LOOK ON THE EMERGING OF MARKETING AS A SCIENTIFIC DISCIPLINE WITHIN THE PERIOD 1900-1910 AND THE DYNAMICS OF ITS DEVELOPMENT AFTERWARD

Author(s): Hristo Katrandjiev
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: marketing; marketing evolution
Summary/Abstract: Following the historical method, the presented paper traces the first footsteps of marketing evolution as an independent scientific discipline. We describe the rise of marketing as a university discipline. The first marketing books within the period 1900-1910 are discussed. The proportions of marketing publications in English, Russian, German, French, and Chinese are analyzed via Google’s Ngram Viewer.

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