ЕФЕКТИВНОСТ НА РЕКЛАМАТА
ADVERTISING EFFECTIVENSS
Author(s): Atanas Luizov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: Advertising; advertising effectiveness; measurement
Summary/Abstract: Despite its importance, measurement the advertising effectiveness is very difficult. This occurs because advertising’s working is highly complex. In the paper we discuss the main approachesand indicate some of the problems in defining and measuring the advertising effectivenes
- Page Range: 124-128
- Page Count: 4
- Publication Year: 2015
- Language: Bulgarian
- Content File-PDF