ЕФЕКТИВНОСТ НА РЕКЛАМАТА
ADVERTISING EFFECTIVENSS

Author(s): Atanas Luizov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: Advertising; advertising effectiveness; measurement
Summary/Abstract: Despite its importance, measurement the advertising effectiveness is very difficult. This occurs because advertising’s working is highly complex. In the paper we discuss the main approachesand indicate some of the problems in defining and measuring the advertising effectivenes

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