НАРАСТВАЩАТА СИЛА НА КЛИЕНТИТЕ ВЪВ ВЗАИМОДЕЙСТВИЕТО ИМ С БАНКОВИТЕ ИНСТИТУЦИИ
THE GROWING POWER OF BANK CLIENTS AND ITS IMPACT ON RETAIL BANKING

Author(s): Galina Mladenova
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: Marketing; Retail Banking; Bank Customer Behavior; Customer Relationship Management
Summary/Abstract: Nowadays, growing power of bank clients is one of the most significant global trends that radically has changed retail banking. This study aims to highlight and discuss the main aspects of changing bank customers’ behavior and to reveal the ways in which retail banking management could react to the challenge.

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