ПРЕССЪОБЩЕНИЯ versus НОВИНИ. НАБЛЮДЕНИЯ ВЪРХУ МЕДИЙНАТА ТРАНСФОРМАЦИЯ НА PR-ТЕКСТОВЕТЕ В РЕГИОНАЛНИТЕ ВЕСТНИЦИ
PRESS RELEASES versus NEWS. OBSERVATIONS ON PR TEXTS MEDIA TRANSFORMATION IN REGIONAL NEWSPAPERS

Author(s): Lecturer Phani Mazdrashka-Mihova
Subject(s): Language and Literature Studies
Published by: Бургаски свободен университет
Keywords: press releases; news; institutional PR; local journalism.
Summary/Abstract: The text presents observations on the press releases of Veliko Turnovo Municipality, issued in local print media. It attempts to define the causes and consequences of journalistic content replacement with the PR generated texts at local media level within the global trends context of closer symbiosis between those two fields of communication

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