ФЕНОМЕНЪТ „МЕЧКА” В БЪЛГАРСКИЯ ТЕАТЪР - УСПЕХ НА НОВИТЕ БЪЛГАРСКИ ТЕЛЕВИЗИОННИ СЕРИАЛИ ИЛИ ДОБРЕ ПОЗНАТА PR ТЕХНИКА?!
PHENOMENOM "BEAR" IN BULGARIEN THEATER - SUCCESS OF NEW BULGARIEN TV SERIES OR WELL KNOWN PR TECHNIQUE?!

Author(s): Nikolay Plamenov Nedekov
Subject(s): Language and Literature Studies
Published by: Бургаски свободен университет
Keywords: theater; PR; public; TV series
Summary/Abstract: Phenomenon „Bear" in Bulgarian theater undoubtedly entered as a phenomenon with the revival of the TV series and the interest generated by the „Stuklen dom". Attracting popular actors from the TV screen for leading roles in theater create a huge wave of fans who began to visit theaters in the country, hoping to see live their favorites. This PR technique is not unknown in the world, even in Bulgaria. The report presents the tracking of this technique to promote theatrical productions

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