Nowe media – zmiana społeczna
New media – social change?

Author(s): Piotr Dzik
Subject(s): Social Sciences, Media studies, Communication studies, Sociology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The purpose of this article is to analyze the consequences of mediatization of the interpersonal contacts, especially in the context of social media. Technological (both hardware and software), business, social (eg. emergence of a generation of so-called digital natives) phenomena are taken into consideration as a whole and allow to discuss the argument that the theoretical distinction between “communicating” understood as a contact, communication in the direct physical presence of actors and a mediated contact by digital technology ceases to be significant in social practice, and thus becomes irrelevant theoretically.

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