Czy logo miejsca może wywołać skandal? Plagiat, kontrowersje i spory wokół znaku promocyjnego
May logo of a place cause a scandal? Plagiarism, controversy and disputes over the brandmark

Author(s): Anna Adamus-Matuszyńska, Piotr Dzik
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: Local government uses promotion methods developed in the business sector. One of them is the promotional logo. Empirical studies of authors indicate that there are cases of media scandals associated with the promotional logo of a local government unit (LGU). The authors submit the thesis that cases of media scandals connected with the place logos are rare and mainly concern: plagiarisms, too high costs of elaborating such signs, and violation of the public procurement law.

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