Autopromocja, autoprezentacja, wizerunek w komunikowaniu masowym. Błąd, kryzys, skandal. T. 5
Self-promotion, self-presentation, personal image in mass media. Error, crisis, scandal Vol. 5
Contributor(s): Ewa Biłas-Pleszak (Editor), Aleksandra Kalisz (Editor), Ewelina Tyc (Editor)
Subject(s): Social Sciences, Language and Literature Studies, Applied Linguistics, Communication studies, Sociology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: self-promotion; self-presentation; personal image in mass media
Series: Radio, Telewizja, Film, Internet
- E-ISBN-13: 978-83-226-3669-5
- Print-ISBN-13: 978-83-226-3668-8
- Page Count: 220
- Publication Year: 2019
- Language: Polish
Wygląd fizyczny jako element kreowania wizerunku
Wygląd fizyczny jako element kreowania wizerunku
(Physical appearance as an element of image creation)
- Author(s):Bożena Taras
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:11-24
- No. of Pages:14
- Summary/Abstract:The subject of reflection in this article is the image of the body as a means of communication affecting the way the participants perceive the act of communication. In the first part of the considerations, the appearance of the first ladies of the Republic of Poland in the years 1990—2018 is subjected to analysis defining its attractiveness, clarity and compliance with the convention (diplomatic protocol). The second part of the considerations presents the results of surveys, which show that the image of the first ladies, the method of their valuation, on the one hand, depends on the appearance, on the other hand, on factors unrelated to their presentability
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„Złodziejka mężów” — wizerunek Marii Skłodowskiej‑Curie w źródłach biograficznych
„Złodziejka mężów” — wizerunek Marii Skłodowskiej‑Curie w źródłach biograficznych
(‘Husband thief’ — the image of Maria Skłodowska‑Curie in biographic sources)
- Author(s):Maria Krauz
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:25-36
- No. of Pages:12
- Summary/Abstract:The author analyses the image of the Noble prize winner which is presented in dictionaries as well as in contemporary biographic works. The text discusses various image‑creating strategies applied by biography authors thanks to which a multidimensional portrait of Maria Skłodowska‑Curie is created. The most important and consolidated portrayal of the scholar has been supplemented by an image of a strong and a delicate woman in the world of men, a Pole and a patriot as well as a wife, a mother and a person involved in scandal.
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Wykreowana postać medialna i jej autopromocja a komercjalizacja telewizji
Wykreowana postać medialna i jej autopromocja a komercjalizacja telewizji
(A created media figure and its self‑promotion and the impact of TV commercialization)
- Author(s):Julia Piotrowska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:37-47
- No. of Pages:11
- Summary/Abstract:The article is a case study of Wojciech Modest Amaro — chef and host of the reality show Hell’s Kitchen — Piekielna Kuchnia, which is an adaptated version of original American show Hell’s Kitchen. An author states in what way participating in TV show that is adapted to polish media market from foreign media market corelate with real character or with created (within tools of self‑promotion) figure of media hero. She also answers the question of what is the correlation between the real character and the created figure and the media market based on the commercial purchase of foreign licenses for entertainment programs.
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Tylko cycki, tyłki i tatuaże? Wizerunek kobiecego i męskiego ciała na Instagramie
Tylko cycki, tyłki i tatuaże? Wizerunek kobiecego i męskiego ciała na Instagramie
(Only tits, butts and tattoos? The image of the female and male body on Instagram)
- Author(s):Magdalena Szulc
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:49-59
- No. of Pages:11
- Summary/Abstract:This article discusses the phenomenon of image creation using the Instagram application, with particular emphasis on presenting the body image by women and men. The article summarizes the results of a qualitative study carried out by the author on pictures posted on Instagram units in September — November 2017 showing images of women’s and men’s bodies: categories and main conclusion that gender determines the body image presented on photos posted on Instagram.
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Autoprezentacja à rebours? Podmiot w zwierciadle wybranych (auto)narracji terapeutycznych
Autoprezentacja à rebours? Podmiot w zwierciadle wybranych (auto)narracji terapeutycznych
(À rebours self‑ presentation? Subject in the mirror of selected therapeutic (auto)narratives)
- Author(s):Ewa Ficek
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:61-74
- No. of Pages:14
- Summary/Abstract:The author of the article has taken interest in autobiographical narratives used in therapeutic practice, more accurately — stories of alcoholics’ drinking, commonly called (in Polish) piciorysy. Overview of the source material (i.e. statements taken from books or the Internet) has allowed to answer, among others, the following research questions: What self‑image do authors build?; Do these texts fit within the range of behaviour subordinated to image management? If yes — should we talk about self‑presentation or rather à rebours self‑presentation, considering the type of information disclosed therein (which relates to someone’s mistakes and life crises determined by alcohol dependence)
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Język sukcesu w dyskursie telewizyjnym (na przykładzie porannego magazynu „Onet Rano”)
Język sukcesu w dyskursie telewizyjnym (na przykładzie porannego magazynu „Onet Rano”)
(Language of Success in Television Discourse (on the example of the Onet Rano morning programme))
- Author(s):Ewelina Tyc
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:75-87
- No. of Pages:13
- Summary/Abstract:The contemporary television is constantly seeking for audience. This is ensured by continuous professionalisation of television shows, media convergence and persuasiveness of messages. It is also a medium that has a power to dignify. This is in line with the lifestyle that is fashionable today, that is the belief in one’s own abilities, dynamic professional development or following the novelties are reflected in the language. In television discourse, the language of success is an element building a media image of the world. The indicated issues will be discussed on the example of the Onet Rano morning programme on Internet television.
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Częstochowa — wizerunek miasta promowany i prezentowany w miesięczniku „Jasne, że Częstochowa”
Częstochowa — wizerunek miasta promowany i prezentowany w miesięczniku „Jasne, że Częstochowa”
(Częstochowa — the image of the city promoted and presented in the „Jasne, że Częstochowa” monthly)
- Author(s):Violetta Jaros
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:89-102
- No. of Pages:14
- Summary/Abstract:The subject of the article is the image of Częstochowa promoted in the pages of the periodical published by the Department of Culture, Promotion, and Sport of the City Hall. A specification of the general characteristics of the image has been combined with a description of the structure of the magazine which serves a functional tool for regional branding. The description has been arranged according to two segments (to which specific columns of the magazine can be assigned): the uniform image of the city and the system of communication between the local authorities and their target groups. The examination has been limited to the 2017 annual volume
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Wizerunek miejsc zamieszkania jako stereotyp kreowany przez dzienniki ogólnopolskie na przykładzie dwóch dzielnic Warszawy: Pragi Południe i Pragi Północ
Wizerunek miejsc zamieszkania jako stereotyp kreowany przez dzienniki ogólnopolskie na przykładzie dwóch dzielnic Warszawy: Pragi Południe i Pragi Północ
(The image of places of residence as a stereotype created by national dailies on the example of two districts of Warsaw: Praga Południe and Praga Północ)
- Author(s):Olga Łęcka
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:103-110
- No. of Pages:8
- Summary/Abstract:Subjective imagination of the recipient about the place of residence results not only from information obtained from people surrounding them, but also from knowledge gathered from media. Especially in the context of Polish capital where new residents come annually mainly for business purposes. Nationwide daily media such as „Fakt”, „Gazeta Wyborcza”, „Rzeczpospolita” or „Super Express” affect the image and perception associated with particular parts of the capital. As a result of intentional communication activities the media titles create a desired image of districts but most of all they build press materials based on a widely accepted stereotype — thus misleading the recipient. This is confirmed by research on the image, created in media, of Warsaw districts: Praga Południe and Praga Północ in four nationwide media titles held in April — September 2015.
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Kryzys jako stan normalny — o normalizacji rzeczy nie do przyjęcia Zarys projektu badawczego
Kryzys jako stan normalny — o normalizacji rzeczy nie do przyjęcia Zarys projektu badawczego
(The crisis as a normal state — about the normalisation of something unacceptable Research project (outline and first outcomes))
- Author(s):Annette Siemes
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:113-128
- No. of Pages:16
- Summary/Abstract:The article presents an outline of a research project concerning the normalisation of a state of crisis in media communication as well as in communication in general — the last understood as a process of negotiation of meaning that forms the basis for social‑communicational reality. The concept of normalism as well as research on normalisation procedures in communication constitute the theoretical background of the project. On their basis the text gives an outline of the research plan and an overwiew on the first research categories resulting from an initial analysis of empiric material (news concerning the Climate Change Conference in Bonn, COP23, in 2017).
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Promocja (po)przez skandal? Studium przypadku miasta Olsztyn
Promocja (po)przez skandal? Studium przypadku miasta Olsztyn
(Promotion by a scandal? Case study of the city of Olsztyn)
- Author(s):Marek Sokołowski
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:129-142
- No. of Pages:14
- Summary/Abstract:The article describes a morial scandal taking place in 2008 in Olsztyn. For the rape of woman, the City Hall clerk was accused mayor of the city, C.J. Małkowski. As a result of the referendum, the Mayor lost power. The author reflects on whether the scandal was an element promoting the city.
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Czy logo miejsca może wywołać skandal? Plagiat, kontrowersje i spory wokół znaku promocyjnego
Czy logo miejsca może wywołać skandal? Plagiat, kontrowersje i spory wokół znaku promocyjnego
(May logo of a place cause a scandal? Plagiarism, controversy and disputes over the brandmark)
- Author(s):Anna Adamus-Matuszyńska, Piotr Dzik
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:143-155
- No. of Pages:13
- Summary/Abstract:Local government uses promotion methods developed in the business sector. One of them is the promotional logo. Empirical studies of authors indicate that there are cases of media scandals associated with the promotional logo of a local government unit (LGU). The authors submit the thesis that cases of media scandals connected with the place logos are rare and mainly concern: plagiarisms, too high costs of elaborating such signs, and violation of the public procurement law.
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O tym, jakim podlecem jest profesor N., czyli analiza komentarzy internetowych dotyczących kontrowersyjnego wydarzenia
O tym, jakim podlecem jest profesor N., czyli analiza komentarzy internetowych dotyczących kontrowersyjnego wydarzenia
(About how mean is professor N. that is an analysis of internet comments concerning a controversial incident)
- Author(s):Michael Fleischer
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:157-184
- No. of Pages:28
- Price: 4.50 €
Wizerunek z konfliktem w tle — studium przypadku skoczka narciarskiego Jana Ziobry w e‑mediach
Wizerunek z konfliktem w tle — studium przypadku skoczka narciarskiego Jana Ziobry w e‑mediach
(The image with conflict in the background — the case study of ski jumper Jan Ziobro in e‑ media)
- Author(s):Wioletta Kochmańska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:185-195
- No. of Pages:11
- Summary/Abstract:The ways of social image existance of ski jumper Jan Ziobro, that is seen at the epages, were presented in this paper. The components of the image are the pieces of information about the bioghraphy, body and appearance, emotions, skills, significant for sportsman values, and refering to intimacy and privacy, as well, and hidden in a verbal code. The image of Jan Ziobro, examined in the social and dynamic aspects, is a very complex portrayal. Initially consistent and uncontroversial image of spostsman, then — thanks to measures of [house] advertisement and implication in the conflictive situation, breaks up on the differently valuated parts of it — the image. It falls into the pattern of cultural tendency to transcend the rules.
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Shockvertising, skandalizacja i komunikacja wirusowa w walce dyskursów: Nergal w „The Voice of Poland”
Shockvertising, skandalizacja i komunikacja wirusowa w walce dyskursów: Nergal w „The Voice of Poland”
(Shockvertising, scandalization and viral communication in discursive struggle: Nergal in The Voice of Poland)
- Author(s):Adam Warzecha
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:197-219
- No. of Pages:23
- Summary/Abstract:Participation of Adam „Nergal” Darski, the leader of the death metal band Behemoth, in the television talent show The Voice of Poland in autumn 2011 caused a media storm and fierce public debate in Poland. This story has focused as in a lens Polish social, political and religious life. Here heavy metal intersects with the popular media and culture, controversial stage image with court trials, Nergal’s fight against leukemia with advertising, Satanism and its symbols with Christianity, political struggle during the parliamentary election campaign with religious life, freedom of speech and artistic expression with religious freedom. This paper aims to answer two fundamental questions about those events: (1) How various discourses involved influenced each other? (2) Which communication mechanisms have been used? Methodologically I use the Critical Discourse Analysis approach of Norman Fairclough (2003, 2005) and the case study method (Gerring, 2007; Stacks, 2011, 2013) to identify three intertwining and interacting processes of communication: (1) Nergal’s shockvertising/publicity in the death metal niche; (2) Nergal’s shockvertising/publicity in TVP when promoting The Voice of Poland to mass audience; (3) political and religious scandalization performed by specific activists (various political, church and religious organizations, bishops etc.).
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