Częstochowa — wizerunek miasta promowany i prezentowany w miesięczniku „Jasne, że Częstochowa”
Częstochowa — the image of the city promoted and presented in the „Jasne, że Częstochowa” monthly

Author(s): Violetta Jaros
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The subject of the article is the image of Częstochowa promoted in the pages of the periodical published by the Department of Culture, Promotion, and Sport of the City Hall. A specification of the general characteristics of the image has been combined with a description of the structure of the magazine which serves a functional tool for regional branding. The description has been arranged according to two segments (to which specific columns of the magazine can be assigned): the uniform image of the city and the system of communication between the local authorities and their target groups. The examination has been limited to the 2017 annual volume

• Details
• Contents