Wizerunek miejsc zamieszkania jako stereotyp kreowany przez dzienniki ogólnopolskie na przykładzie dwóch dzielnic Warszawy: Pragi Południe i Pragi Północ
The image of places of residence as a stereotype created by national dailies on the example of two districts of Warsaw: Praga Południe and Praga Północ

Author(s): Olga Łęcka
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: Subjective imagination of the recipient about the place of residence results not only from information obtained from people surrounding them, but also from knowledge gathered from media. Especially in the context of Polish capital where new residents come annually mainly for business purposes. Nationwide daily media such as „Fakt”, „Gazeta Wyborcza”, „Rzeczpospolita” or „Super Express” affect the image and perception associated with particular parts of the capital. As a result of intentional communication activities the media titles create a desired image of districts but most of all they build press materials based on a widely accepted stereotype — thus misleading the recipient. This is confirmed by research on the image, created in media, of Warsaw districts: Praga Południe and Praga Północ in four nationwide media titles held in April — September 2015.

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