Promocja (po)przez skandal? Studium przypadku miasta Olsztyn
Promotion by a scandal? Case study of the city of Olsztyn
Author(s): Marek Sokołowski
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article describes a morial scandal taking place in 2008 in Olsztyn. For the rape of woman, the City Hall clerk was accused mayor of the city, C.J. Małkowski. As a result of the referendum, the Mayor lost power. The author reflects on whether the scandal was an element promoting the city.
Book: Autopromocja, autoprezentacja, wizerunek w komunikowaniu masowym. Błąd, kryzys, skandal. T. 5
- Page Range: 129-142
- Page Count: 14
- Publication Year: 2019
- Language: Polish
- Content File-PDF
