Wykreowana postać medialna i jej autopromocja a komercjalizacja telewizji
A created media figure and its self‑promotion and the impact of TV commercialization

Author(s): Julia Piotrowska
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article is a case study of Wojciech Modest Amaro — chef and host of the reality show Hell’s Kitchen — Piekielna Kuchnia, which is an adaptated version of original American show Hell’s Kitchen. An author states in what way participating in TV show that is adapted to polish media market from foreign media market corelate with real character or with created (within tools of self‑promotion) figure of media hero. She also answers the question of what is the correlation between the real character and the created figure and the media market based on the commercial purchase of foreign licenses for entertainment programs.

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