Wizerunek z konfliktem w tle — studium przypadku skoczka narciarskiego Jana Ziobry w e‑mediach
The image with conflict in the background — the case study of ski jumper Jan Ziobro in e‑ media

Author(s): Wioletta Kochmańska
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The ways of social image existance of ski jumper Jan Ziobro, that is seen at the epages, were presented in this paper. The components of the image are the pieces of information about the bioghraphy, body and appearance, emotions, skills, significant for sportsman values, and refering to intimacy and privacy, as well, and hidden in a verbal code. The image of Jan Ziobro, examined in the social and dynamic aspects, is a very complex portrayal. Initially consistent and uncontroversial image of spostsman, then — thanks to measures of [house] advertisement and implication in the conflictive situation, breaks up on the differently valuated parts of it — the image. It falls into the pattern of cultural tendency to transcend the rules.

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