Inquiry texts in the city – receiver’s/recipient’s perspective Cover Image

Teksty informacyjne w mieście – perspektywa odbiorcy
Inquiry texts in the city – receiver’s/recipient’s perspective

Author(s): Wioletta Kochmańska
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie

Summary/Abstract: The article shows the wealth of colloquial language features in the city environment through the presence of texts in the city reality which are designed for collective receivers/recipients(eg. sign-board, information advertising, price labels, etc.). In the research, the components revealing descanting in the urban language (dialectal and sociolectal features) were found, aswell as the associated evaluation of objects and phenomena, colloquiality or even familiarity of idea transfer, and free realisation of orthographic and stylistic norms. Urban texts beartestimony of frequent language taboo breaking in the original sphere as well as in the area violating tactfulness and politeness canons, up to violation of decency and modesty. In thethesis, the changes in the sphere of native words meaning (neologisms and neosemantisms) and examples of introducing allogenic lexemes (orientalisms) are discussed. The important feature of the examples analysed is ambiguity, present in the lexical area as well as in the global apprehension of the message, which could decide about the language game played with receivers.

  • Issue Year: 2010
  • Issue No: 5
  • Page Range: 95-104
  • Page Count: 10
  • Language: Polish
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