Gra obrazem i słowem w modyfikowaniu wizerunku osób znanych w mediach elektronicznych (portal Interia.pl)
Image and word play in modifying the profile of people known from the electronic media (Interia.pl portal)

Author(s): Wioletta Kochmańska, Maria Krauz
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: Authors discuss the games run by the media broadcaster in a multimodal transmission consisting of words and images depicting the profiles of famous people. The purpose of the analysis is to show the relationship between the image and the text, the ways of organizing the linguistic means of interaction between the sender and the receiver. They are seeking answers to the question whether the games only serve the purpose of raising the receiver’s interest sporadically, or they stimulate them to repeatedly and systematically read the analyzed message.

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