Język sukcesu w dyskursie telewizyjnym (na przykładzie porannego magazynu „Onet Rano”)
Language of Success in Television Discourse (on the example of the Onet Rano morning programme)

Author(s): Ewelina Tyc
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The contemporary television is constantly seeking for audience. This is ensured by continuous professionalisation of television shows, media convergence and persuasiveness of messages. It is also a medium that has a power to dignify. This is in line with the lifestyle that is fashionable today, that is the belief in one’s own abilities, dynamic professional development or following the novelties are reflected in the language. In television discourse, the language of success is an element building a media image of the world. The indicated issues will be discussed on the example of the Onet Rano morning programme on Internet television.

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