Wygląd fizyczny jako element kreowania wizerunku
Physical appearance as an element of image creation

Author(s): Bożena Taras
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The subject of reflection in this article is the image of the body as a means of communication affecting the way the participants perceive the act of communication. In the first part of the considerations, the appearance of the first ladies of the Republic of Poland in the years 1990—2018 is subjected to analysis defining its attractiveness, clarity and compliance with the convention (diplomatic protocol). The second part of the considerations presents the results of surveys, which show that the image of the first ladies, the method of their valuation, on the one hand, depends on the appearance, on the other hand, on factors unrelated to their presentability

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