Faire apprivoiser l’autre : sur les campagnes contre l’homophobie en Pologne, France et Italie
Taming the ‘odd’ ones, a comparison of anti-homophobia campaigns in Poland, France, and Italy

Author(s): Joanna Ciesielska
Subject(s): Ethnic Minorities Studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: anti-homophobia; campaigns; Poland; France; Italy; publicité sociétale; homophobie; Pologne; Italie
Summary/Abstract: The objective of the article is to present as well as compare 21st century anti-homophobia campaigns in Poland, France, and Italy. The information found in the printed press was used as the research material. The author presents legal situations of the LGBT communities in the aforementioned countries and moves on to analyzing lexical and visual means used in the campaigns that attempt to persuade society that the ‘odd’ ones (mostly homosexuals, lesbians, bisexuals, and transsexuals) are deserving of respect and equal treatment. Materials that concerned different forms of legalization of single-sex relationships were not the subject of this analysis.

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