DENOTATIONS AND SLOGANS FOR CREDIT CARDS IN TURKEY AND BOSNIA-HERZEGOVINA Cover Image

TÜRKİYE VE BOSNA-HERSEK’TE KREDİ KARTI ADLANDIRMALARI VE SLOGANLARI
DENOTATIONS AND SLOGANS FOR CREDIT CARDS IN TURKEY AND BOSNIA-HERZEGOVINA

Author(s): Yavuz Kartallıoğlu
Subject(s): Language and Literature Studies, Semantics, Pragmatics, Comparative Linguistics, South Slavic Languages, Turkic languages
Published by: Filozofski fakultet, Univerzitet u Zenici
Keywords: Bosnia & Herzegovina; Turkey; credit card; denotation; slogan
Summary/Abstract: In the present paper, the denotations and slogans used mostly for credit cards in Turkey and Bosnia-Herzegovina are analyzed in a comparative way, and strategies of denotations for the addressed mass are debated.

  • Page Range: 207-213
  • Page Count: 7
  • Publication Year: 2017
  • Language: Turkish
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