FROM COUNTRY BRANDING TO COMPETITIVE IDENTITY – AND EVEN FURTHER
FROM COUNTRY BRANDING TO COMPETITIVE IDENTITY – AND EVEN FURTHER

Author(s): Árpád Papp-Váry
Subject(s): Economy, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: Country branding; country image; strategic marketing; strategic management
Summary/Abstract: In recent years, country image centres and country brand councils have been created all over the world, because countries noticed that a better country brand may result in moretourists, stimulate foreign investment, and strengthen export. At the same time, the competition of countries is becoming more intense.

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