THE FUTURE AND DYNAMIC STRATEGIES
THE FUTURE AND DYNAMIC STRATEGIES

Author(s): Carlos Grau Algueró
Subject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: Бургаски свободен университет
Keywords: Straregic analysis; SWOT
Summary/Abstract: Straregic analysis studies general and competitive environment, who gives a SWOT matrix which allows make strategic decisions based on relationship between Treats, Opportunities and Strong, Weaknesses. But these decisions making process could promote investments with long term return, without considering future of this long term in treats and opportunities. This work try to associate the environment classic analysis with prospective analysis, were different assumptions of relationship between variables set up several scenarios who promote a set of new dynamic strategies.

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