Strategii şi resurse în construcţia de imagine. Timişoara, Capitală Culturală Europeană în 2021
Resources for Building a Proper PR and Image Campaign for the City of Timișoara as a European Capital of Culture in the Year 2021

Author(s): Lia Lucia Epure
Subject(s): Social Sciences, Communication studies
Published by: Trivent Publishing
Keywords: Public Image; PR Image Construction; European Capital of Culture
Summary/Abstract: This paper awill discuss several general conceptual and especially symbolic lines of a possible Public Relations approach which could be used in order to build a solid and authentic PR and public communication campaign for the City of Timisoara (Romania) for 2021 when the city will be the European Capital of Culture. The paper draws a short picture by developing a brief classification of the set of symbolic and material resources which could be used in order to obtain an effective PR campaign not only for the great cultural event scheduled for the year 2021 for the City of Timisoara but also for building a positive image for the city and the entire region and country. This paper is written with the purpose of discussing a general theoretical frame for an effective PR campaign. Therefore, we are not highlighting practical aspects which are either already present in this specific PR campaign or they will be in near future.

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