¡Arriba España! La imagen de ESPAÑA en los carteles de la propaganda franquista
¡Arriba España! Picture of SPAIN on Franco’s propaganda posters

Author(s): Martyna SOŃTA
Subject(s): Language and Literature Studies, Literary Texts, Studies of Literature, Philology, Theory of Literature
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: Linguistic picture of the world; semantics; language of persuasion; propaganda; franquism
Summary/Abstract: One of the common manifestations of the Spanish Francoist’s propaganda were posters with a variety of symbols and passwords promoting certain attitudes of society andcreating a whole image of the state. The aim of this study is to reconstruct the propaganda’simage of SPAIN in the context of the nationalist’s ideology camp. The materialfor analysis was selected from agitational posters issued in the era of General Franco’sregime which contain titles and slogans about the Spanish state, including the mostimportant key-words of Francoism. The posters were assigned to different categories, according to the used metaphors, conceptual and imaginative schemes. On this base it waspossible to build up a propaganda’s definition of the state and extract basic features ofthe propaganda’s language. This linguistic analysis refers to the theory of the linguisticpicture of the world by Jerzy Bartmiński.

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